Polito Creative & Co
Building Organic Brands That Convert!
06/28/2022
So I’ve been busy 👀 I have ALOT of work to share. So get ready *Diddy hands*.
07/07/2021
I want you to ask yourself a few questions...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. How does your business / brand solve problems with your services? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. On your website, does your services page speak to what your services are or HOW these services can help your audience? (Read that again!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Are you marketing these services to the right audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Conflicted in any of those answers? Schedule a Discovery call with me so we can get you some clarity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Www.politocreative.co
05/05/2021
You look good, but are you well? Same applies to your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your logo should look good and be able to tell your story at a glance, but a logo is not your brand. Your brand is your identity. A "brand" lies somewhere between who you say you are and who your audience say you are ... and that’s the total package. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So yes, your business may look good, but are you well? Is your story clear? Are your services and products communicated? Are your systems organized? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let’s be well, instead of just looking good. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Signed,⠀⠀⠀⠀⠀⠀⠀⠀⠀
Lateasa Polito 🖤⠀⠀⠀⠀⠀⠀⠀⠀⠀
CEO
05/03/2021
Distinctive and Unique. 100% Authentic. Versatile. Just Creative.....⠀⠀⠀⠀⠀⠀⠀⠀⠀
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An Online Logo Generator could never!!! 💯🤣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What does your brand identity say? Let’s discuss it. Schedule your Discovery Call (link in bio).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/30/2021
Logo Design 🖤⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Client: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/28/2021
💎 Instagram Carousels have an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos. Awesome right! I know......⠀⠀⠀⠀⠀⠀⠀⠀⠀
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HOWEVER.... they are not necessary for every post. So here are a few right ways to consider.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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DO: Use a carousel post to showcase a collection of similar photos or related content to avoid overwhelming your feed with multiple posts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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DO: Use carousel posts on your feed or in ads when you have a variety of products or services to offer followers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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DO: Use a carousel to tell a story through images or videos.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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DON’T: Use a carousel if your content would be better communicated in a single image or video and caption.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 Need help figuring out your Instagram and content? Click the link in my bio and schedule an Instagram Strategy Session. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/26/2021
Do you know your brand personality? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Brand personality is what makes your business human to your potential customers. Your tone of voice, visuals, and even customer service communicate these attributes. Anything you do to inform your audience what the experience is like to be your customer can benefit from conveying these points. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Not having a clear sense of who you are will not attract your dream clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The breakdown is simple... when you define your brand personality, you give people a reason to choose you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want to discover your brand personality and start attracting your dream clients? Click the link in the bio to schedule your Discovery Call. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/23/2021
Because 32 years is enough! Read his story. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Website design: www.freetonylewis.com⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/21/2021
☕️Good morning, I have a question for you. You might have to take a minute and think about it so grab your coffee and find a spot. I’ll give you a heads up, you’ll need to think like a consumer or a client you are trying to reach. You ready? Ok⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Q: What is the unique attribute about your business that would make someone feel they need your product or services? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You got it? If you don’t know that’s fine too, stay with me.... Now, this week, I want you to reach out to 3 of your clients and ask them the same question. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡If you get 3 different responses that don’t align with what you answered, YOU need Brand Messaging & Strategy. Why is this important? 👇🏽👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨REMEMBER: People are sold your brand FIRST, the product or service second. *Read that again*⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👩🏽💻Wanna work through it? Click the link in the bio to schedule your Discovery Call.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/19/2021
If you needed a sign, here you go....⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✔️Buy the domain.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Register the LLC. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Write your story.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚫️ Questions to consider:⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. What do you want to accomplish?⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Why is this important to you? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Who do you serve?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let’s START there!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Then, let’s hope on a Discovery Call 📞 and work through some of these questions and how I can help you. Click the link in my bio to schedule your call! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/12/2021
It’s always been a passion of mine to bring other designers to the table and share my knowledge of design and creativity. I never knew where to find other creatives to connect and learn from. Social media has DEFINITELY bridged the gap in bring creatives into shared spaces. My goal is to take a portion of that space and create what I wish I had access to. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I got something brewing 👀👀👀 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In the meantime if you are a graphic designer or know a graphic designer comment below. How long have you been a designer?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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09/01/2020
Unique brand marks are just as important as your primary logo. Often referred to as sub marks or alternative logo, gives you the flexibility to place your logo in multiple places without compromising your brand style. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here’s an example of a set of unique brand marks. Same style, different variations, ultimate possibilities. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚫️ PC&Co ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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