Nightowl Copy

"Okay Julia, bottom funnel content sounds amazing... but I can't afford to outsource anything right now."

I hear this constantly. And honestly? It's exactly why I built out the resources side of Nightowl Copy.

Because here's the truth — you don't have to hire anyone to start doing this right. You just need the right framework and a little direction.

So here's where I'd start depending on your budget:

💸 Budget: $0

Grab the free ebook — Content Strategies that Work — and start there. It's a real resource, not a lead magnet disguised as a PDF with three tips and twelve upsells. It lays out the foundation of what bottom-funnel content actually looks like in the cannabis space.

👉 https://nightowlcopy.com/product/content-marketing-strategies-that-work/

📗 Budget: $4.20 - $27

The Content Marketing for the Cannabis Industry Made Simple — Author's Edition Bundle is the full book plus a bundle of bonus resources — templates, keyword research guides, content prompt cheat sheets, lead magnet guides — the whole system for less than a dispensary eighth.

👉 nightowlcopy.com/product/content-marketing-for-the-cannabis-industry-made-simple-authors-edition-bundle/

📈 Budget: $97 (on sale through July)

Content that Converts is the full course — 5 modules, a complete 12-week bottom-funnel campaign system, the exact strategy I run for clients. This is the one that takes you from "I'm posting content and hoping" to "I know exactly what I'm publishing, why, and what it's supposed to do."

👉 nightowlcopy.com/content-that-converts-details-about-the-course/

Need a little more support to keep yourself moving through the course?

Join us over at Focus & Freelance, a Skool primarily built for ADHD freelancers and entrepreneurs, but we have room for anyone looking to learn and find some accountability!

The group has access to the Content that Converts course, with additional courses and resources in the works, as well as body doubling sessions, and more - for only $20/month!

Join the Focus & Freelance Skool community here:

👉 https://www.skool.com/control-the-chaos-1003

The goal was always to make sure budget isn't the reason a cannabis brand can't access a real content strategy. Start wherever makes sense for you right now.

And if you have questions — genuinely, just ask. Drop them below or DM me. I'm always around. 🦉

Opinion time? A blog post that quietly generates $3,000/month in tracked revenue is worth more than any viral moment you've ever had.

For cannabis brands — where paid ads are largely off the table — content marketing isn't just part of the strategy. It IS the strategy. Which means vanity metrics aren't just useless, they're expensive.

New post breaks down what revenue-focused cannabis content actually looks like, and why the 90-day attribution report changes everything.

Read the full post here → https://nightowlcopy.com/cannabis-content-marketing-strategies-that-drive-revenue/

Not every copywriter can write for cannabis. And hiring the wrong one doesn't just waste your budget — it can get your content flagged, your ad account suspended, or your brand voice so far off that customers don't trust you.

We wrote a no-fluff guide on how to hire a cannabis copywriter who actually understands the industry — what to look for, what questions to ask, and what red flags to watch for.

Read the full post here → https://nightowlcopy.com/how-to-hire-a-cannabis-copywriter-that-gets-it/

Ever hired a "full-service" content agency and ended up doing half the work yourself? 😅

We've heard this story too many times. So we wrote a post that lays out exactly what's included in a done-for-you cannabis content campaign — scope, deliverables, the works.

The part most agencies skip? A 90-day report that shows you the actual revenue your content generated. Not traffic. Not impressions. Real dollars.

Read the full post here → https://nightowlcopy.com/whats-included-done-for-you-cannabis-content-campaign/

If you've been investing in cannabis content marketing and wondering why it's not moving the needle — this one's for you.

Most cannabis brands are stuck in a top-funnel loop: publishing educational content that gets traffic but never converts into customers. And with paid ads mostly off the table? That broken strategy hits even harder.

We're breaking down the real reason cannabis SEO fails — and exactly how a bottom-funnel content strategy fixes it.

No fluff. No generic advice. Just the honest truth about what works (and what doesn't) in cannabis content marketing.

Read the full post here → https://nightowlcopy.com/why-cannabis-seo-content-strategy-fails/

The biggest mistake in content marketing?

Optimizing for applause instead of revenue.

Most businesses create content that gets great engagement but doesn't drive sales:

→ Generic "tips" posts that appeal to everyone
→ Educational content that teaches but doesn't convert
→ Problem-aware content for people just discovering issues
→ Volume-based publishing without strategic focus

The result? Content teams celebrating viral moments while sales teams miss their numbers.

The revenue-focused alternative:

✅ Solution-aware content for people ready to buy
✅ Comparison content that influences buying decisions
✅ Buyer-journey content that shortens sales cycles
✅ Strategic publishing tied to business goals

Here's what the data reveals:

- Only 42% of marketers track conversions vs 55% tracking traffic
- 60% prioritize engagement rate over actual conversion rate (56%)
- Average conversion rate across all industries: just 3.3%
- Quality audiences with lower traffic often deliver better ROI

Less content, more customers. That's the power of revenue-focused content marketing.

Ready to stop chasing likes and start closing deals?

Link in bio for strategies that actually work 📈

What's your biggest content marketing frustration? Drop it in the comments!

Just wrapped up a big project sooner than anticipated - guess what that means?

Extra bandwidth opening up this week!

Taking on 2-3 Express Content Audits - delivered in 48 hours:

✅ What's actually driving conversions (and what's not)
✅ Quick wins you can implement immediately
✅ Content gaps that are costing you sales

Perfect if you need:

➡️ A fresh perspective on your current content
➡️ Quick fixes before a launch or promotion
➡️ To know which pieces are worth your time

Investment: $750 | Delivery: Within 48 hours

Comment …..honestly, just comment whatever you want as long as it lets me know you’re interested.

Or, simply hit me up in DMs if you want one of these spots!

Also available: emergency landing pages & email sequences for end-of-week delivery! Keep my brain busy and the dopamine seeking demons at bay!

Don't miss your chance to give yourself the same experience we give our clients!

Truth bomb: Traffic doesn't pay the bills. Conversions do!

Most businesses chase high-volume keywords and wonder why their revenue stays flat. Meanwhile, smart companies target bottom-funnel keywords and watch their conversion rates explode.

The difference? 2400% higher conversion rates according to Grow & Convert's research.
Instead of targeting "what is email marketing" (browser behavior), target "email marketing software comparison" (buyer behavior).

Same search intent. Completely different commercial value.

The people searching bottom-funnel keywords already know they need a solution. They're not learning – they're shopping.

And that's where the magic happens.

Ready to stop chasing vanity metrics and start driving real revenue?

My latest post not only elaborates on why the strategy works - it also includes a link to an SEO template to put you on the path to successful BOFU campaigns that convert 2-3x better than traditional content marketing!

Why Most SEO Content Strategies Fail (And What Actually Works) Ever wondered why most SEO content strategies fail - even though many call it one of their best investments? Read on to find your answer...