NOBS Routines

Are your kids still brushing with fluoride toothpaste? If so, it’s time to rethink that decision. In 2026, we have fluoride-free toothpastes that effectively remineralize enamel and support a healthy microbiome, like our NOBS Jr. toothpaste. Plus, it comes with an amazing bubblegum berry flavor made without any artificial dyes!

If you haven’t given our kids toothpaste a chance, this is your sign.

Do you know what your kids are brushing with? Do you know if it’s a fluoride toothpaste with a poison control warning on the back, or perhaps instead a fluoride-free toothpaste like NOBS Jr packed with xylitol and nano hydroxyapatite to remineralize enamel and keep their oral microbiome healthy? If you had a choice between the two, what would you choose?

So you've heard of NOBS, but have you heard of NOBS Jr? It's our amazing kids toothpaste, made with just 10 healthy, powerful ingredients designed to support growing teeth and a happy oral microbiome. Not only does it taste amazing, but it's also safe if they accidentally swallow a little. Can your fluoride toothpaste say that? Hint: no, it can't!

You’ve probably heard of NOBS Toothpaste Tablets, but did you know we had an equally amazing kids toothpaste? It has an incredible berry bubble gum flavor without any artificial additives, and it’s excellent for the oral microbiome!

Have you ever used toothpaste tablets before? It's simple: all you do is chew, brush, and spit! If you haven't given us a chance yet, this is your sign! Head to your local Target and check out NOBS in the beauty minis section today.

Some of the coolest feedback we hear from customers is how they were hesitant to try NOBS because they were afraid it wouldn’t foam up, but it turns out that NOBS foams up like crazy! It makes for the best brushing experience you’ve ever tried. Now that our toothpaste tablets are available in Target, they’re even easier to get. Run to your local store today and find us in the beauty minis section!