NOBS Routines

We stopped random people and asked them to redesign their toothpaste.

The biggest requests? Better taste, less harshness, & ingredients that make sense.

Enter NOBS. 🤩

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

We asked what people would change about their toothpaste.

The answer wasn’t just the packaging — it was the ingredients.

So we introduced them to NOBS, a dentist-formulated toothpaste tab made with nano-hydroxyapatite.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

Toothpaste for your suitcase, purse, gym bag, or carry-on.

NOBS tabs are designed to go wherever you do — without the mess of traditional toothpaste tubes.

We took them to the streets to see what people thought.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

We went looking for toothpaste complaints.

We found plenty.

Then we gave people NOBS — a chewable, fluoride-free toothpaste made with nano-hydroxyapatite.

Here’s what they thought.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

We took NOBS outside and asked a simple question:

“What do you think this is?”

The answer was almost never “toothpaste.”

Maybe it’s time toothpaste started looking a little different.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

Toothpaste doesn’t always look like toothpaste.

NOBS comes in chewable pieces, making it easy to bring along wherever your day takes you.

We put it to the test in the park. 😁

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

If it looks like a mint, and it smells like a mint... it might actually be toothpaste. 😳

NOBS uses nano-hydroxyapatite and comes in a convenient chewable format — no traditional tube required.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

What do you think this is? 👀

A few guesses later… we revealed the truth: it’s toothpaste.

NOBS is a fluoride-free, chewable toothpaste made with nano-hydroxyapatite, an ingredient used to support enamel health.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

Four baby teeth removed due to “bottle rot”? It's more common than you might think. Milk and formula both contain sugars, and letting a bottle sit in a sleeping baby's mouth all night is often the cause. 🍼

Good habits start early, and stick with people for life. NOBS Toothpaste Tablets use Nano-Hydroxyapatite to strengthen your enamel and protect your natural teeth without any toxic BS.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯

She’s scraping a cucumber with her teeth… and the dentist’s reaction might surprise you. 🥒🦷

Give your teeth the care they deserve and let them do what they're actually designed for. NOBS Toothpaste Tablets use Nano-Hydroxyapatite to strengthen your enamel and protect your natural teeth without any toxic BS.

🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯