Turnstyle

A big move is coming for Turnstyle - our Fremont ship canal building is on the market! We’ll be finding another location soon, so stay tuned. We built the building back in 2017 (thanks to -architects and -ventures) as a multi-tenant space and it’s a fabulous place to work, but has always been too big for just us. Now, with some members of the building ownership relocating, it’s time to let another company (or companies) enjoy this wonderful spot. If you know anyone looking for 5,000 square feet of commercial space right on the Burke Gilman and the ship canal. http://www.114canal.com

We endeavored to raise the airport’s sights above and beyond aviation infrastructure. To position the brand to cater to the well-being of the traveler. To elevate the customer experience and set a higher standard for customer service.
“The SEA brand was conceptualized and launched pre-pandemic to help us manage the customer experience at one of the nation’s fastest growing airports. And now, under dramatically different circumstances, it is still guiding our work. The brand focus on demonstrating a passion for the well-being of customers has provided a true-north for our work in the very uncertain early days of the COVID-19 crisis.”
Julie Collins
Director, Customer Experience & Brand Strategy
Aviation Customer Service
SEA (Seattle-Tacoma International Airport)

Another objective of the SEA brand was to provide a unifying customer service vision of excellence for employees. A distinct brand not only creates a promise for customers, but guidance for staff to provide an elevated experience.

An objective of the SEA project was to clarify the airport's identity and to facilitate a strong and consistent brand experience—to inspire travelers and to reflect the region’s civic pride as an international gateway. It was invaluable working with our partners at Stoke on the strategy portion of this.

Airports are much more than just air travel facilities. Worldwide they have become multifunctional commercial and hospitality centers. Airlines (and customers) increasingly choose destinations and transit hubs based on the perceived quality of the experience. Significant infrastructure development underway at the SEA (Seattle-Tacoma International Airport) provided a timely opportunity to signal a new era of customer-centered travel.

DOT icon style: Long before emojis there was a standardized iconographic language developed through a collaboration between AIGA and the U.S. Department of Transportation (DOT) to help guide travelers on their way. This universal icon system is still in use and is easily recognizable by travelers the world over. As pictured in this signage concept, it is the basis for the SEA approach to icons—emphasizing function and familiarity.

An eye on exploration. Seattle and Tacoma are poised at the edge of one of the world’s most vibrant natural, cultural and business ecosystems. The SEA brand position calls for the airport to leverage these assets by engaging and guiding customers to the region’s rich possibilities—to provide an elevated travel experience inspired by the natural promise of the Pacific Northwest.

Bridging the future. SEA will soon boast the longest aerial walkway over an active taxiway on the planet. It will connect the new International Arrivals Facility to the Main Terminal, offering stunning views and symbolizing SEA's position as a leading international gateway. A graphic arc or “ribbon of travel,” inspired by the bridge (and derived from the crossbar of the A in the logo) is used to symbolize the excitement, potential and promise of an elevated travel experience at SEA.
Stoke

It’s easy being green. Seattle and surrounding areas are filled with lush vegetation year-round due to prevalent rain and the proliferation of evergreen trees—this naturally influenced the SEA brand color palette.
Stoke

Primary wordmark for SEA. Together with our partners at Stoke, We developed a new brand position, logo and visual identity system to carry Seattle-Tacoma International Airport into the next decade and beyond. Known locally as Sea-Tac, and elsewhere as simply “Seattle airport,” the objective of the new brand was to clarify the airport’s identity and to facilitate a strong and consistent brand experience. Travelers recognize the three-letter airport code on luggage tags and when booking online reservations, so we embraced this industry standard by making S-E-A the simplified moniker for the brand. The stylized curving crossbar of the A is inspired by airline route maps and represents the journey from here to there.
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How Do You Save What You Love?
If we do nothing, The Pebble Mine will be permitted this summer in Bristol Bay, Alaska’s headwaters—home to the last fully-intact wild salmon system on Earth. Join our Eva’s Wild client, filmmaker, Mark Titus; New York artist, ; bear-guru, and fly-fishing activist, in a crucial livestream interactive Event–Thursday, June 25th. Watch award-winning documentary, The Wild then discuss how to save what we love, together. The fate of the last, best place for wild bears and the wild salmon they need to survive, hangs in the balance.

https://www.evaswild.com/the-wild-save-what-you-love-june-25th -ticket-selector-div