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Amazon is a major force in online shopping, and while some brands may feel averse, advertising on Amazon is an increasingly solid investment for retail brands, according to new research from Toluna.

Infographic: Over Half of Consumers Start Their Online Shopping on Amazon Compared to 21.8% on Google and 17.2% on a brand’s website.

Google has the biggest reach of any digital property, and the majority of all US search queries start there. But product searches are switching things up as several surveys point to Amazon as the leading place to research new items.

Two-thirds of US shoppers typically start their search for new products on Amazon, according to a Feedvisor study published in March that polled respondents who have purchased from the marketplace in the past two years. By contrast, one-fifth of respondents used a search engine like Google, and just 3% looked to another marketplace.

https://www.emarketer.com/content/looking-for-a-new-product-you-probably-searched-amazon?ecid=NL1014

Have you reviewed your advertising budget allocations recently? Pushing more budget to Amazon Advertising is a smart move. More people start their product search on Amazon than Google. Be where your customers are searching first.

An Amazon Search Is Worth a Lot More Than a Google Search Amazon's ad business still has a lot of growth left in it.

Cyber Monday meetings at Great seeing the former team, definitely learned a lot and the energy on campus was amazing.

Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.

Amazon’s ambitious drive into digital-advertising Building a big ad business will help the firm to keep expanding

80% of Amazon advertisers plan to increase budgets in 2019 - Marketing Land Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.

Amazon ranking in top Best Global Brands again, 6th year in a row, and is ranked as Top Growing Brand. Is your Brand doing enough on Amazon to keep pace? If not, we can help!

Learn more at https://Reinmarketing.com

Apple, Google and Amazon 'best global brands' - Facebook falls to 9th Apple and Google have held firm at the top of Interbrand's 'best global brands' report for the sixth consecutive year.

The Rein Marketing Vision

We're here to help businesses optimize their Amazon Advertising operations to efficiently run advertising programs in-house and have a strong understanding of the Amazon platform in order to manage and scale performance

Our Goals

• Help clients build and structure Amazon Advertising processes that work toward their goals

• Work with businesses to build out specific strategy plans to ensure alignment across their internal teams

• Help businesses understand how to manage their brand and co-branding presence to cross promote products and ideas

• Build & launch campaigns and manage budgets & bid optimizations shoulder-to-shoulder with our clients explaining to them strategy and best practices, so that with the right insights & data they can effectively manage their business

• Coach our client’s on strategy & approach so they are armed with the right data and expertise to ask the right questions, to ensure they achieve the results that are right for their business

• Provide robust reporting & analytics on campaign performance

Our vision comes from our experience working at Amazon with industry leading companies. We believe businesses should be empowered with the right amount of knowledge and insight to hold accountable anyone managing this channel. To be too disconnected from the day-to-day operations can leave a company vulnerable and at risk for cost inefficiencies & under performance in a highly competitive market.

Learn More at https://reinmarketing.com

Need help getting started with Amazon Marketing Services (AMS) advertising platform? Contact today for a free consultation!
https://reinmarketing.com

Digital Marketing Consultants We are here to help your business build & develop your Amazon presence. We are experts in Amazon Marketing Services (AMS) and will help you obtain your goals.