Artem Velychko

Manhattan at night through my one and only oldie Fujifilm🚦

Audi recently introduced a new brand in China, moving away from the four-ring logo.
I explored this shift with my own version of the logo, using small caps to keep the typographic connection to Audi’s history. Each letter shares similar forms, echoing the balance of the rings in a subtle way. What do you think?

Seattle’s Graphic Design: Part 1! How do you like it?

Graphics and typography I stopped next to take a photo in New York🗽

Reimagined Mirror, the self-portrait studio in LA. Thought I’d share this concept with you all—bringing a bit of LA’s vibe to life☀️

Don't start from scratch! Redesign a logo by building on its base to keep the identity intact while making it fresh and appealing🌟Watch my process from problem discovery to final reveal.

Don’t start from scratch! Redesign a logo by building on its base to keep the identity intact while making it fresh and appealing🌟 Watch my process from problem discovery to final reveal☝🏻 #LogoRedesign #DesignTips #GraphicDesign #Branding #LogoDesign #GraphicDesign #logo #design #designer #typography #tips #color #designtok #freelance #content #brand #client

Astra began as an idea, evolving through countless sketches and thoughtful design choices. This project represents a journey of discovery and creativity, resulting in a visual identity that feels both fresh and timeless. Dive into Astra’s story on Behance.

Astra Graphic Design,Product Design,Interaction Design

Explore the simplicity in design—because less can do more! Learn why planning more and designing less can transform your work 📝

The right people uplift our journey 🚀

- A clear mission draws designers in search of purpose, not a paycheck.
- Teams should reflect brand values. Each member should embody what the brand stands for.
- Every project is a chance for brand ambassadors to include the brand's values in their designs.
- Environments that focus on learning and innovation are where designers flourish.
- Recognizing contributions fosters a dedicated team, invested in the brand’s achievements.

👤🏢 Personal or Business Brand?

They are different things.

Your personal brand showcases your unique individuality and role.

Your business brand represents your company's vision and mission. 🚀

Both are vital. Each has a distinct but essential role to play.

👤 Your Personal Brand: It's the beacon of your individuality.

🏢 Your Business Brand: It's the structure that channels this uniqueness into market success.

Authenticity strengthens your personal brand. But remember, over-personalizing your business brand might dilute its impact.

🔑 The key is differentiation. Your personal and business brands should be distinct yet vital.

So, which brand drives your story forward? ⏩
Branding is a duet between personal essence and business presence. Together, they craft a story that stands the test of time. 🕰️

Discover how AI is transforming the world of typography in our latest article 'Futuristic Fonts: How AI is Crafting the Next Generation of Typography'. Dive into the innovative ways AI is shaping font design, making it more dynamic and personalized. Read the full article for insights into this exciting digital revolution in typography.

Futuristic Fonts: How AI is Crafting the Next Generation of Typography In a world where digital intelligence meets creative expression, AI is reshaping the landscape of typography. This fusion has given rise to…