Portent

Enhanced conversions allows one to get a better picture of what led a user to convert across devices. You get to see a more accurate view of the user's journey. Andrew Wirtz breaks down the what, why, and how of enhanced conversions in Google Ads.

Understanding Enhanced Conversions in Google Ads Get to know enhanced conversions in Google Ads—their importance, how to set them up, and best practices.

Jonathan Marquez, Off-Page SEO / Digital PR Specialist, reveals how to navigate the ever-growing influencer market and includes excellent tips on determining what you should be paying an influencer. Jonathan spills all the best practices for negotiating rates.

Negotiating With Influencers: Best Practices Since 2019, the global influencer market has more than doubled, and that growth doesn’t look to be slowing down. Why? Because a well-placed, authentic endorse

404 Error pages pop up when a user tries to request a page from an address that doesn't exist. The default pages are unpleasant at best, but custom-designed 404 pages are an excellent opportunity to get users back on track to their intended destination or a suitable substitute. Check out Evan Hall SEO Architect's blog on creating a remarkable custom 404 error page.

How to Create a Great Custom 404 Error Page (with Examples) - Portent 404 pages can be annoying. Keep users on your website after something goes wrong with a custom 404 error page that is actually helpful and fun.

Google BigQuery serves as a cloud data warehouse that allows you to query large datasets quickly and efficiently. Mike Harmanos, Data Analytics Manager, gives the inside scope on how to use BigQuery to fill in the cracks in Google Analytics 4.

How to Use BigQuery to Fill in the Gaps in GA4 - Portent As powerful as Google Analytics 4 is, it still has limitations. Learn how to fill in the gaps in GA4's reporting with BigQuery.

Max Trotter, SMB Team Lead, walks through the ten best google ads extensions and provides extensive examples to help decide which are relevant to your business.

Best Google Ads Extensions for a PPC Campaign Google Ads offers several types of ad extensions. Learn which ones are the highest performing, and how to implement them for your business

Ernesto Frausto, Senior Analytics Strategist, explains how to configure an analytics goal and what criteria to consider when deciding what user activity should be set up as an analytics goal.

What Goals Should I Be Tracking in My Analytics Tool? If you're not sure which web analytics goals are important, use our guide to track the KPIs that matter to your business.

Ann Robison, Client Partner Team Lead, explains the key to creating business reviews that are efficient, entertaining, and impactful.

3 Keys to a Business Review People Actually Care About - Portent Too often, business reviews focus on the what and how. We'll show you how to answer the real questions - "So what?" and "Why does it matter?"

Jess Taylor, Senior Social Media Strategist, explains the importance of a full-funnel strategy that includes top, middle, and bottom funnel campaigns. This blog provides examples that have proven the value of a full-funnel paid social strategy!

How Full-Funnel Paid Social Strategies Pay Off - Portent Long-term growth won't come from bottom-funnel activity alone. See the real results we're delivering for clients with full-funnel paid social.

Congratulations to our July Big Fish winner Sabrina Souza! Sabrina is a reliable, supportive teammate who excels with all client work. Thank you for all you do Sabrina.

Happy 4-year anniversary at Portent, Kiki! Everyone here at Portent is thankful for all you do for our community, culture, and so much more. We are so grateful to have you ❤️

We appreciate all the hard work and dedication Kat, Jess, Celina, and Evan have poured into Portent. Thank you for all you do! Congrats to our Portent July Anniversaries.

With so much emphasis about web accessibility, it’s easy to forget about the fine details. Nicole Rader, Content Specialist, has provided in-depth research, recommendations, and examples for creating great CTAs that work for all users.

CTA Best Practices for UX & Accessibility (w/Examples) - Portent Optimize your CTAs with these best practices to create a better experience for all of your users and help drive conversions.