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The generational data on edible sales provides key insights for cannabis product producers. Gen X and Boomers show a strong preference for edibles, while Gen Z and Millennials under-index. This presents an opportunity for producers to innovate and create edibles that resonate more with younger consumers, focusing on convenience and wellness. Meanwhile, expanding or refining existing products for Gen X and Boomers could strengthen loyalty. By aligning products with these trends, producers can better meet market demands.

Would you like to know more? https://bit.ly/3yY0hxV

📈 Ready for a $2B+ industry? Ohio's cannabis market is set to explode with immense growth potential, driven by consumer demand and market expansion. Discover how this state is gearing up to become a major player in the cannabis space and what it means for retailers. 🛍️ https://bit.ly/3ztR7JX

In the second quarter of 2024, pre-rolls have emerged as the leading category in Canada, showcasing an impressive year-over-year growth of 6.2%. This trend contrasts with the continuing decline in flower sales, highlighting a shift in consumer preferences. Meanwhile, in the United States, we observe only minor variations in category rankings across different states, yet the differences in sales trends between the U.S. and Canada provide valuable insights into market dynamics.

For a deeper exploration of these trends and their implications, check out our detailed analysis: https://bit.ly/4cJSIbZ

The generational data on edible sales provides key insights for cannabis product producers. Gen X and Boomers show a strong preference for edibles, while Gen Z and Millennials under-index. This presents an opportunity for producers to innovate and create edibles that resonate more with younger consumers, focusing on convenience and wellness. Meanwhile, expanding or refining existing products for Gen X and Boomers could strengthen loyalty. By aligning products with these trends, producers can better meet market demands.

Would you like to know more? https://bit.ly/4g2jpeY

Did you know that the price per milligram of THC can vary significantly from state to state? In New York, the cost of THC in edibles is ten times higher than in Michigan. Notably, Michigan already boasts the lowest prices in the nation, and these prices have decreased by 42% since last year. Will this trend persist? How low can prices realistically go?

For more in-depth insights, explore our latest analysis on edibles: https://bit.ly/3Z2bJDi

📉 California Cannabis Market: A Closer Look at August 2024 📈

While the headline might show a 7.7% drop in total sales year-over-year for August 2024, the real story lies beneath the surface. Despite the overall decline, there's a silver lining that points to potential market stabilization.

✨ Consumer demand is strong. We saw a 4.4% increase in unit sales, indicating that more people are buying cannabis products than ever before. This uptick in volume is a positive sign of growing consumer engagement and a potential foundation for future growth.

💰 Prices are dropping, but for how long? The average item price fell by 11.6%, which significantly impacted total revenue. This price decline is a double-edged sword: while it makes products more accessible and likely drives the increase in units sold, it also pressures margins for all businesses.

🔄 The big picture: As the market adjusts to these new price levels, there’s a real possibility that we’re on the cusp of a turnaround. Lower prices have brought in more consumers, and if this trend continues, we might see the market regain its footing in the coming months.

The California cannabis market is in a phase of recalibration, but the underlying demand suggests that better days could be ahead. 📊💡
https://bit.ly/4gbnWeX

The price per gram of V***r Pen products remains the highest among all inhalable categories. However, it is noteworthy that the average price has decreased by approximately 17% in the United States and 8% in Canada over the past year. For more information, visit: https://bit.ly/476MgL5

For the first time Pre-Rolls have dethroned Flower as the top category by share of total sales in Canada. The category has seen considerable growth in popularity in the US as well. Check out our latest quarterly pre-roll report: https://bit.ly/4728Ggt

The cannabis industry has proven to generate massive revenue especially in large markets such as California. However, while California’s market is the largest generator of sales, they are also by far the largest market by population. When adjusting sales by population Michigan has the highest sales per capita at $132.41 per person, a shocking 39% higher than second place Nevada. With some of the lowest prices in the country and a fortunate regional position, will the Michigan market be able to maintain its dominance long term?