WeThinkItMatters Inc.

The public’s expectation of corporations has come a long way from the profit-centric models of the past 30 years. Today, 91% of the global population wants to see businesses do more than just make a profit. 88% of consumers want to engage with brands that put a premium on Corporate Social Responsibility (CSR). Businesses that don’t have lost market share or even failed. This will continue to be the case if businesses don’t take steps to become better corporate citizens. With demand for businesses to do more than succeed for themselves increasing across party and generational lines, it is imperative for businesses to seek out opportunities to align themselves with causes that boost their CSR. In addition to quality and price, the benefits a corporation provides to society is quickly becoming another pillar of the business world.