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How far could you make it on a hitchhiking trip with only some beer to pay the way? Check out this fun post at "I Believe in Advertising" to see how one man traveled through Asia with just a bag of Heineken and a sense of humor!

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Heineken: Pass the best selection about advertising and marketing around the globe, updated daily. A point of reference for advertising professionals and advertising agencies.

Professional writers are gifted at putting words on paper. So why is it such a big leap to recite these same words in a nuanced and interesting way? Thanks to Tom at "I'd Rather Be Writing" for an intriguing featured post!

How Can Speech Be Hard for Writers? caption id=attachment_11972 align=alignright width=138 This is the same sentence said in different ways./caption One question I've often wondered is how technical writers can feel so comfortable st

You know that having more followers, more likes and more fans is a good thing for your brand. But do you know how to put a dollar value on each satisfied customer? Check out this helpful post at "AttentionMax" to learn more!

Value Of A Facebook Fan Knowing the value of your Facebook fans is the foundation for understanding and optimizing social investments and overall marketing initiatives.

With everyone marketing themselves on Twitter, how can you stand out and use the social media platform to your advantage? Thanks to Lisa at "Cisionblog" for an inside look at effective Twitter messaging!

Avoiding Twitter Burnout: Your Questions, Answered | Cisionblog Image Credit: Tom Fishburne/Marketoonist Seek or Shout community manager Teresa Dankowski and I recently hosted an Avoiding Twitter Burnout webinar where we

Check out today's post at "Everything PR" to learn how various world markets perceive their public relations future! Thanks to Kathryn for the informative post about which areas are more positive and which could use a boost in confidence.

Survey Reveals Significant PR Pessimism in Europe The Holmes Report survey assessing over 300 public relations agency leaders from around the word indicates that European markets have proven to be significantly

In today's featured post, Kivi shares some positive communication with a nonprofit organization. Check it out and see what you think! If you donate regularly to groups and charities, have you been impressed with their donor relations, or could they take a lesson from this post?

Wonderful Response from the American Heart Association A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. The results were very mixed, with about a 1/3 of

Most people now use multiple devices to soak up their information. Does your communications strategy have room for all of those screens and monitors? Check out this post at "Holtz Communications" to learn more!

Communication planning must now account for the use of multiple screens, says Google study | Blog |. Communication planning must now account for the use of multiple screens, says Google study Posted on September 5, 2012 1:00 pm | Marketing | Mobile | PR Choosing the right medium for communication has always been a critical step in the strategic planning process. Crafting communications to a...

Take a look at today's fun featured post at "I'd Rather Be Writing!" Tom draws some comparisons between the unlikely entities of Zumba and technical writing. Check out his thoughts and see if you agree!

Comparing Zumba to Technical Writing Recently a fellow tech writer tweeted the following: Just taught my first class! If I were , I'd find a creative way to tie this to . Any good ideas? — Michelle Sander

To learn about an advertising campaign with a unique eco-friendly message, check out today's featured post at "Adverblog!" Bridget shares a VW marketing technique with a recyclable element.

VW turns post box into recycling bin The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Â Instead of creating a print ad about VW's BlueMo

Thanks to Dianna for today's featured post! She is a communications professional who finds herself fielding more and more company requests for her expertise. The only problem is - they want it for free! Check out her thoughts on this issue and see what you think! Is there any value in giving your services away?

"Exposure" Has Zero Value Should freelancers / consultants give away their hard-earned knowledge in exchange for exposure? When do you draw the line?

To learn about trading in your current iPhone, check out this helpful post from "Mobile Marketing Watch!" Michael shares Apple's plans to sell refurbished devices leading up to the release of their newest model in the coming weeks.

Apple Ramps Up Recycling Program Ahead of New iPhone Launch | Mobile Marketing Watch This week, Apple for the first time began aggressively seeking out iPhone 4S models for recycling through the company's own recycling program. With the

For a look at an amusing ad from a marketing powerhouse, check out this featured post from "Ads of the World!" Thanks to Ivan for sharing the true power of Old Spice.

Old Spice: Motorcycle | Ads of the World™ The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”