Tell Your Tails

Blog posts are NOT dead 💀

BUT the way people consume them… has totally changed!

In a world of instant gratification, how can you make your blog posts easy to read? So you don’t lose their attention?

❗️Your content + writing style is most important.

But if you’ve written a killer blog post and just wanna make sure people stick around to read the whole thing…

…here are some ways you can break up your blog post to make it easy to digest.

1️⃣ Include images (and lots of ‘em) to make the text NOT overwhelming.

Use your own images OR search stock photo sites like Unsplash to find images that match the content topic AND your branding

2️⃣ Using bold, italics, and caps will help readers skim your content for the main points.

Avoid the Underline feature though so as not to confuse that content with a link!

3️⃣ Most blogs have a Quote feature. It’s underused but is a great feature if you have a quote to share.

Maybe you’ve interviewed another pet professional. Pop a great quote of theirs into the Quote feature to really have it stand out.

4️⃣ Create an infographic in something like Canva to really help drive home a point.

This is a great way to infuse your branding into a blog post!

Now, what do you do to break up your blog posts? Any other tips?

I took a big, big lesson away from 2021 🤔

For the past 4 years in business, I spent a lot… A LOT… of time recreating the wheel.

I didn’t understand the value of starting with a template and building from there.

I was convinced everything needed to be handcrafted + special. And THAT’s how I would stay motivated + excited in my business.

But I couldn’t have been more… wrong.

With every piece of content starting from ground 0. With every project starting with a blank Asana board… I was chipping away at my sanity.

We can’t all be motivated + creative all the time.

So at the end of 2021, after a few months of really being in a place where I didn’t want to create or do anything beyond just helping my clients…

…I revisited past work and created templates.

And it’s made all the difference this year.

Email templates, social media post templates, spreadsheets, checklists…

Frankly, it’s all still in this messy form of ideation + creation. But the pressure to start from scratch = gone.

And I guess I hadn’t realized how much that was weighing on me.

As I try systems out, I always think of my clients. Can any of these help them?

Pet businesses are a unique breed.

Everything needs to be SO personal yet you can only mentally + physically take on so much.

Have you used templates or other ‘automation’ tools at all?

What’s that experience been like?

Your website… that email… they don’t need to be bland 😞

Here are some easy ways you can inject some ✨ personality ✨ into any of your copy or content writing:

1️⃣ You’re not submitting a paper to your college professor… keep things conversational by typing how you’d talk.

2️⃣ People connect to stories. Share your own experiences, share your client experiences.. paint a more vivid picture.

3️⃣ Again, not following APA style for your college lit paper. You can ditch some grammar rules if it makes your content more approachable.

4️⃣ Write first for you people. THEN think about SEO.

Remember to save this post so that you can refer to it next time you sit down to write!

Take a quick look 👀 at your website? Are you good?

I’ve been getting A LOT of copywriting project requests (im now booking for March!!)

Something about the new year… it’s so normal to wonder if your home on the internet is actually working for you.

Here are some top tips (+ common mistakes) I’m seeing.

1️⃣ Keep things short + sweet: Attention spans are horrible. Get to the point quickly to make sure you don’t lose your audience’s interest

2️⃣ Talk about your customer: Make sure your reader knows that your website (+ products/services) is for THEM. Sure, they want to know you’re qualified. But they don’t need your life story.

3️⃣ Use easy-to-understand words: This is a big one. You may be an AMAZING writer but using more complex words is recipe for disaster. Your content won’t flow as easily or grab attention… leading them to click that ❌ button.

4️⃣ Use POWER words: These are words that trigger an emotional response in your reader.

Examples: easy, guarantee, save, urgent, exciting, astonishing, transform

Lemme know 👇 how does your website hold up to these copywriting tips?

1️⃣ This one’s no surprise… we’ll see more video content in 2022.

As attention spans grow shorter and shorter, our content needs to be efficient at getting the point across.

What better way than with video?!

2️⃣ More businesses will use templates for their graphic posts, carousels, and Stories to help really reduce the time spent on creating posts.

(I just added some IG templates to the Marketing Vault for my IG Strategy clients - so exciting!)

The focus will be on delivering valuable, inspiring, educational, connecting content. No need to reinvent the wheel with every post!

3️⃣ The shopping feature has been slow and steady. We’ll see a big bump up this year, and HOPEFULLY add Reels Shopping to the mix 🤞

That means pet product companies, get your goodies uploaded to the app! 🛒

What do you think? Are there any other predictions you have for 2022?

Enjoying some time away from my desk this holiday season 🎄

Wishing you all happy holidays… and a happy new year!

See ya in January 👋

Wrapping up 2021 😅 phew!

Looking for help in 2022? Grab a time to chat with me about what you’re looking for.

Head to tellyourtails.com or click the link in my bio 👉

Confuse them? You lose them 🤔

(Real life example below)

👉 When you’re describing your product or service, K.I.S.S!

Keep it simple, stupid.

1️⃣ Share the basic things they need to know (don’t bog them down with the details)

2️⃣ Paint a picture of how their life will benefit from your product or service.

👉When pricing, hey, you also want to keep it simple.

NO ideal customer wants to feel like you’re charging them for every little thing.

Instead, just up your whole price!

Which sounds better?

🥤 $2 for the soda liquid + $0.30 for the straw + $0.10 for the ice + $0.60for the cup

OR

🥤 $5 for a large soda with UNLIMITED REFILLS

?????

If you’ve been eyeing something in the TYT shop, now’s a good time to grab it!

15% off through end of day Friday, November 26th ‼️

Code: BF15

Here are our bestsellers:

1️⃣ Custom Instagram Hashtag Sets

Get 3 hashtag sets made specifically for your pet biz!

2️⃣ Blogging Content Calendar

Plan out your blog posts! This is the same system I use to plan out my clients’ blogs!

Code: BF15

Tell Your Tails got a face lift ✨

But the heart of the biz is still the same ❤️

And I couldn’t have done it without these amazing women who KICK ASS at their craft .co

The result? Some fun, playful, retro vibes that inspire me (and you!!!)

…to feel free to do things YOUR own way.

…to kick the status quo, cookie cutter BS to the curb.

The pet industry is crowded. Things don’t need to all be done the same exact way.

With this change, here’s what’s comin’:

➡️ More updates to the website

➡️ Totally updated blog posts

➡️ More shop items! I’ve got some fun templates coming your way soon 😀

➡️ The same services, but limited spots.

Check out the new digs at tellyourtails.com and lemme know whatcha think 💃 🎉

RUN! 🏃🏻‍♀️

Whether you have a coach (like me! 🙋🏻‍♀️) working with you…

or you hire a social media manager to get a BIG chunk of it done…

BEWARE of this really common promise.

The goal is NOT to take social media completely off of your plate.

The goal is to create a sustainable social media strategy - one that pulls from your knowledge, your personality, and the actual behind-the-scenes personal stuff that no social media manager (no matter how skilled) can possibly keep on top of.

🚩

If you want help creating a strategy that works for YOU but also has that ✨ personal touch ✨ then we gotta talk!

VULNERABLE POST 💓

The last 2 months have been the hardest in a really, really long time.

But the funny thing is…
..the last 2 months weren’t without their fun.

We went on vacation 🧳

We went to the most beautiful wedding on the east coast 💒

We spent a weekend in wine country 🍷

We played with the dogs daily 🐕 🐕

But things can still be really, really difficult.

So I took time away from social media.

And it reminded me that...

… there’s a big BIG difference between:

Not posting on social media because you just don’t feel like it 😒

VS.

Not posting on social media for your own well being 💆🏻‍♀️

It’s funny.

I tell my clients that if their mental health is suffering. If they’re feeling burnt out. If the overwhelm is sinking in…

TAKE THAT BREAK‼️

But when it comes time for me to do the same.

I didn’t fully practice what I preached.

As I stepped away, I still got to work with my amazing clients ✨ (seriously the freaking BEST)

Who don’t need me to post daily on Instagram.

They just need me to show up for THEM fully.

IG isn’t the end all be all of your marketing strategy.

Your biggest fans may find you on IG but they don’t need you there all the time.

🧠 So here’s your own little reality check in case it helps you too:

Are you just making excuses for not showing up OR are you truly in need of a break?