Matthew Gattozzi

and just announced a collaboration with The Cherry Lane Theatre. I am excited to see how film, theatre, and commercials come together for commerce.

I think with a few tweaks, the new tv ad for .drinks with and could be great. They never talk about the product and what’s in it for us as consumers.

I would love to see a follow Kendall in her life and how Trip fits in her day.

The new ad from Müves and Grüns is just so good! I love that they built a brand world around this product and are taking risks in their creative.

Everything doesn’t need to be “native” to the feed. Instead of focusing on what camera you use, focus on making the most engaging ad possible.

Statics vs videos is a COMMON debate amongst many in advertising - here’s my take.

Virgil Abloh’s 3% rule is a great guide to help with you advertising. What industries do you look at that aren’t your own for inspiration?

This is a huge scandal and sports and it was done by one independent journalist.

Pablo Torre Finds Out is behind a massive story about the LA Clippers and Klaw 🖐🏾

No network, sports channel, newspaper touched this.

In fact traditional media DENIED it.

Sports Media now is opinions and less focused on getting facts and stories.

What else is out there?

I have worked with top brands, and the founders have been able to have all 4 elements/lessons.

1. Great product
2. Great offer
3. Willingness to test creative
4. Always learning

The end of an era with Callaway Golf and Good Good