Replify
Replify (formerly heyLibby) is an AI that handles sales and customer service for your business. Learn more and schedule a demo at replify.ai.
About Replify
Replify is the AI receptionist and AI sales assistant trusted by gyms, recreation centers, and multi-location businesses. Our AI team member answers phones, texts, chats, and emails 24/7 so no lead or customer question is missed. Companies like Goldโs Gym DC Metro and Arena Sports use HeyLibby to:
Capture up to 10X more leads with instant responses
Automate 60โ70% of inbound calls
04/30/2026
"๐๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐๐ฆ๐ฑ๐ญ๐ช๐ง๐บ, ๐ธ๐ฆ ๐ธ๐ฆ๐ณ๐ฆ ๐ฎ๐ช๐ด๐ด๐ช๐ฏ๐จ ๐ค๐ข๐ญ๐ญ๐ด ๐ด๐ช๐ฎ๐ฑ๐ญ๐บ ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ฐ๐ถ๐ณ ๐ต๐ฆ๐ข๐ฎ ๐ธ๐ข๐ด ๐ฃ๐ถ๐ด๐บ ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ ๐ง๐ญ๐ฐ๐ฐ๐ณ. ๐๐ฉ๐ข๐ต ๐ช๐ด ๐ญ๐ฐ๐ด๐ต ๐ณ๐ฆ๐ท๐ฆ๐ฏ๐ถ๐ฆ. ๐๐ฆ๐ฑ๐ญ๐ช๐ง๐บ ๐ฎ๐ข๐ฅ๐ฆ ๐ด๐ถ๐ณ๐ฆ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ค๐ข๐ญ๐ญ, ๐ต๐ฆ๐น๐ต, ๐ข๐ฏ๐ฅ ๐ช๐ฏ๐ฒ๐ถ๐ช๐ณ๐บ ๐จ๐ฐ๐ต ๐ข๐ฏ๐ด๐ธ๐ฆ๐ณ๐ฆ๐ฅ, ๐ฆ๐ท๐ฆ๐ฏ ๐ข๐ง๐ต๐ฆ๐ณ ๐ฉ๐ฐ๐ถ๐ณ๐ด." --Veronica Stranc, VP of Marketing at UFC GYM
UFC GYM serves members who show up ready to work hard. Their staff should be focused on the floor, not tethered to a phone.
Replify handles every inbound call, text, and inquiry automatically, 24/7, and does outbound calls, texts, and emails so busy teams can do what they do best: support in-person members, drive fitness outcomes, and build community.
If missed calls are costing you members, let's talk. Visit https://www.replify.ai to book a demo and learn more.
03/17/2026
Today is the day! Stop by booth #925 to talk AI with the Replify team.
Not at the ? Visit replify(dot)ai to learn more and book a demo.
03/16/2026
At the ? Don't miss these must-see sessions.
03/10/2026
Fitness is a noble business. We help people get healthier, stronger, and more confident. But too many clubs still lose leads before the sales process even starts.
In our recent secret shop study of 100+ gyms, most sent us to phone trees or voicemail. Most did not collect our contact information. Most did not invite us in. And 88% never followed up. That is a lot of lost revenue hiding in plain sight. https://www.replify.ai/secret-shop
Replify fixes that.
Our AI receptionist and AI sales agent help clubs capture leads, respond instantly, and follow up with consistency. Goldโs Gym DC Metro saw nearly 10x more leads captured, and Club 24 Concept Gyms now automates more than 6,000 calls a month. https://www.replify.ai/case-studies
At the HFA Show?
๐๏ธ Join our session: ๐๐ ๐๐ฟ๐ฒ๐ฎ๐บ ๐๐. ๐๐ ๐ฅ๐ฒ๐ฎ๐น๐ถ๐๐ (๐๐ฆ๐ข๐ณ๐ค๐ฉ ๐ง๐ฐ๐ณ "๐๐ฐ๐ฏ๐บ ๐๐ฎ๐ข๐ญ๐ญ" ๐ฐ๐ณ "๐๐ ๐๐ณ๐ฆ๐ข๐ฎ" ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ ๐๐๐ ๐๐ฑ๐ฑ ๐ต๐ฐ ๐ข๐ฅ๐ฅ ๐ช๐ต ๐ต๐ฐ ๐บ๐ฐ๐ถ๐ณ ๐ข๐จ๐ฆ๐ฏ๐ฅ๐ข, ๐ด๐ฆ๐ข๐ต๐ช๐ฏ๐จ ๐ช๐ด ๐ญ๐ช๐ฎ๐ช๐ต๐ฆ๐ฅ.)
๐งโ๐ป Meet team Replify at ๐๐ผ๐ผ๐๐ต ๐ต๐ฎ๐ฑ.
See you there. ๐ด
We secret shopped 100+ gyms from large national chains to high end boutique studios and large regional players. How phones were handled ๐
๐ Only 31% of calls were answered by a live person
๐ 79% never collected a name, phone, or email
๐ 88% of leads received zero follow-up
๐ Not a single gym used any form of automation to answer
This is happening in an industry posting 9.9% revenue growth and 23.6% EBITDA margins. The demand is there. The leads are calling. But the vast majority are gone before anyone knows who they are.
This is not a people problem. Front desk teams are stretched thin helping the members already in the building. The phone rings and they have to choose. The person standing in front of them wins every time.
We broke down the full data -- methodology, results, and what operators like Gold's Gym, UFC Gym, and SWEAT440 are doing to close the gap.
๐ Full report: https://www.replify.ai/ai-sales-service-blog/fitness-industry-secret-shop-report
03/06/2026
We secret shopped over 100 gyms. Read the full report at Replify.ai/secret-shop
๐ก๐๐ช ๐๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ง๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ๐ & ๐ ๐ผ๐ฟ๐ฒ; Replify'๐ ๐๐ฒ๐ฏ๐ฟ๐๐ฎ๐ฟ๐ ๐ฎ๐ฌ๐ฎ๐ฒ ๐ฅ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ
The Replify team has been busy. This release includes major upgrades, including new AI campaign templates, a reorganization of assistant settings to make the portal clearer, and improved controls for phone and transfers.
Read the full update on the Replify blog: https://www.replify.ai/ai-sales-service-blog/ai-campaign-templates-februrary-2026-product-updates
Weโve completely refreshed the Campaign create-and-manage experience for both one-time and follow-up campaigns. Itโs cleaner, easier to navigate, and built to give you more flexibility going forward.
Simple one-time campaigns are now much more powerful. You can:
โก๏ธ Send outreach via phone, text, or email (not just phone calls)
โก๏ธ Schedule campaigns to run at a specific date and time
โก๏ธ Automatically trigger a campaign when a contact is added
โก๏ธ Weโve also turned many of the most common campaign requests into ready-to-use templates (Tutorials are available on the Replify Blog)
We reorganized assistant settings to make it clearer where different types of instructions belong.
Basic Info and Agent Preferences are now combined into a new Core Behavior page, so everything related to how your assistant behaves during conversations lives in one place.
Anything that happens after a conversation ends now lives in a new section called Analysis Settings. This includes qualification instructions, summary instructions, and next steps instructions.
๐ Phone Settings now give you clearer control over call recordings. You can turn recordings on or off and choose to automatically stop recordings when a live transfer occurs.
As always, thank you for your feedback and for continuing to build with us. More improvements are already on the way
โ The Replify Team
01/20/2026
๐ญ๐ฐ๐ฎ ๐ต๐ผ๐๐ฟ๐ ๐๐ฎ๐๐ฒ๐ฑ. ๐ฐ,๐ฌ๐ฌ๐ฌ ๐ฐ๐ฎ๐น๐น๐ ๐ต๐ฎ๐ป๐ฑ๐น๐ฒ๐ฑ. ๐๐ป ๐ท๐๐๐ ๐ฏ๐ฌ ๐ฑ๐ฎ๐๐. ๐ช
UFC Gym is expanding rapidly and faces a problem every fitness operator knows too well: staff stuck answering phones instead of being on the floor with members.
They needed to fix their "Speed to Lead" without burning out their staff.
Enter Replify (https://www.replify.ai)
After closely evaluating a number of AI vendors, the team at UFC Gym deployed Replify's AI customer service and AI sales suite.
The results within the first 30 days of launching?
โ
142 Staff Hours Saved (That's 17 full workdays given back to the team)
โ
4,000+ Calls Automated
โ
Instant Response Time (24/7 phone, text, and email coverage)
โ
Increase in Online Sales
Veronica Stranc, VP Marketing at UFC Gym, sums up the experience:
"๐๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐๐ฆ๐ฑ๐ญ๐ช๐ง๐บ, ๐ธ๐ฆ ๐ธ๐ฆ๐ณ๐ฆ ๐ฎ๐ช๐ด๐ด๐ช๐ฏ๐จ ๐ค๐ข๐ญ๐ญ๐ด ๐ด๐ช๐ฎ๐ฑ๐ญ๐บ ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ฐ๐ถ๐ณ ๐ต๐ฆ๐ข๐ฎ ๐ธ๐ข๐ด ๐ฃ๐ถ๐ด๐บ ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ ๐ง๐ญ๐ฐ๐ฐ๐ณ. ๐๐ฉ๐ข๐ต ๐ช๐ด ๐ญ๐ฐ๐ด๐ต ๐ณ๐ฆ๐ท๐ฆ๐ฏ๐ถ๐ฆ. ๐๐ฆ๐ฑ๐ญ๐ช๐ง๐บ ๐ฎ๐ข๐ฅ๐ฆ ๐ด๐ถ๐ณ๐ฆ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ค๐ข๐ญ๐ญ, ๐ต๐ฆ๐น๐ต, ๐ข๐ฏ๐ฅ ๐ช๐ฏ๐ฒ๐ถ๐ช๐ณ๐บ ๐จ๐ฐ๐ต ๐ข๐ฏ๐ด๐ธ๐ฆ๐ณ๐ฆ๐ฅ, ๐ฆ๐ท๐ฆ๐ฏ ๐ข๐ง๐ต๐ฆ๐ณ ๐ฉ๐ฐ๐ถ๐ณ๐ด."
Don't let your staff be call center agents. Let them focus on world-class in-person experiences for your members.
Read the full case study on https://na2.hubs.ly/H037PvS0
01/12/2026
Busy health clubs and recreation facilities know this problem too well:
When you serve thousands of members, phones never stop. Questions about hours, schedules, pricing, and amenities. The list never ends. Even great front desk teams get overwhelmed.
Every missed call frustrates a customer. Every routine call pulls staff away from what actually matters. Being present with members in person.
Premier Sportsplex saw this firsthand across their facilities. Hiring more full-time staff was not realistic. Leaving calls unanswered was not acceptable either.
So they brought in Replify as their first line of response.
The result:
65% of incoming calls handled automatically.
That means faster answers for families and members. And hundreds of hours returned to staff so coaches and front desk teams can focus on the in-person experience.
This is what practical AI looks like in real operations.
Explore the Premier Sportsplex case study and others at https://na2.hubs.ly/H02-B350
01/08/2026
๐ฎ๐ฌ ๐ฏ๐๐๐ ๐น๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐. ๐๐ฒ๐ฎ๐ฑ๐ ๐๐น๐ถ๐ฝ๐ฝ๐ถ๐ป๐ด ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ต๐ฒ ๐ฐ๐ฟ๐ฎ๐ฐ๐ธ๐.
One system change drove a ๐ญ๐ฌร increase in lead capture.
This was not a staffing issue. It was a systems issue.
At Gold's Gym - DC Metro front desk teams were balancing walk-ins, member support, and nonstop phones across 20 locations. Follow-up suffered, even with a strong team in place.
The VP of Sales and Operations rolled out Replify to fix speed and consistency.
๐ง๐ต๐ฒ ๐๐ ๐ฟ๐ฒ๐๐๐น๐๐
โ ๐10ร more leads captured
โ ๐ฒ Hundreds of staff hours saved each month
โ โกFaster ๐๐ฝ๐ฒ๐ฒ๐ฑ ๐๐ผ ๐น๐ฒ๐ฎ๐ฑ on every inbound inquiry
Your front desk team wants to follow up on every lead.
Give them a system that actually makes that possible.
Read the Gold's Gym case study, learn more, and book a demo at https://na2.hubs.ly/H02Z3tW0
12/18/2025
๐ AI sales tutorial, multi-location analytics, chat enhancements, and more, Oh My!
Christmas came early this year. Unwrap Replify's December product updates below to explore our latest AI features to improve sales, customer service, and more.
Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts at Replify (dot) AI
1๏ธโฃ ๐ ๐๐น๐๐ถ-๐น๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐
Rolling out over the next 48 hours, our multi-location operators will see a new analytics view in their dashboards, with performance broken down by location and aggregated across all locations. ๐๐
2๏ธโฃ ๐๐ผ๐ป๐๐ฒ๐
๐๐๐ฎ๐น ๐๐ ๐ผ๐๐๐ฏ๐ผ๐๐ป๐ฑ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ & ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฑ ๐ฑ๐ฎ๐๐ต๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐
3๏ธโฃ ๐๐๐๐ผ-๐ผ๐ฝ๐ฒ๐ป ๐ผ๐ป ๐๐ต๐ฒ ๐ฒ๐บ๐ฏ๐ฒ๐ฑ๐ฑ๐ฒ๐ฑ ๐ฐ๐ต๐ฎ๐๐ฏ๐ผ๐โฆ ๐ฎ๐ป๐ฑ ๐บ๐ผ๐ฟ๐ฒ!
4๏ธโฃ ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฎ๐น๐ธ๐ถ๐ป๐ด ๐ฎ๐ฏ๐ผ๐๐ ๐๐ถ๐๐ต ๐ง๐ผ๐ฝ ๐ง๐ผ๐ฝ๐ถ๐ฐ๐
5๏ธโฃ ๐ก๐ผ ๐บ๐ผ๐ฟ๐ฒ "๐ฝ๐ฟ๐ฒ๐๐ ๐ฝ๐ผ๐๐ป๐ฑ" ๐ฟ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐น๐ถ๐๐ฒ-๐๐ฟ๐ฎ๐ป๐๐ณ๐ฒ๐ฟ๐
Read the full overview at https://na2.hubs.ly/H02JkBb0
Thanks for building with us this year. More improvements are already on the way, and weโre excited to keep shipping in the new year.
โ The Replify team
๐๐ฐ๐จ ๐ช๐ฏ ๐ต๐ฐ ๐๐ฆ๐ฑ๐ญ๐ช๐ง๐บ ๐ต๐ฐ ๐ข๐ค๐ค๐ฆ๐ด๐ด ๐ต๐ฉ๐ฆ๐ด๐ฆ ๐ถ๐ฑ๐ฅ๐ข๐ต๐ฆ๐ด, ๐ฐ๐ณ ๐ช๐ง ๐บ๐ฐ๐ถ'๐ณ๐ฆ ๐ฏ๐ฆ๐ธ ๐ต๐ฐ ๐๐ฆ๐ฑ๐ญ๐ช๐ง๐บ, ๐ฃ๐ฐ๐ฐ๐ฌ ๐ข๐ฏ ๐๐ ๐ง๐ฐ๐ณ ๐จ๐บ๐ฎ๐ด & ๐ง๐ช๐ต๐ฏ๐ฆ๐ด๐ด ๐ต๐ฐ๐ถ๐ณ ๐ธ๐ช๐ต๐ฉ ๐ฐ๐ถ๐ณ ๐๐ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ต๐ด ๐ข๐ต ๐๐ฆ๐ฑ๐ญ๐ช๐ง๐บ (๐ฅ๐ฐ๐ต) ๐๐
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