Content Creatives Podcast

This week on the Creative Edition Podcast, I’m joined by Grace Murray Vazquez, the Executive Vice President of Strategy at .co , one of the industry’s leading influencer marketing agencies.

We talk about:
✨ How knocking on a door led her to a role at Fohr
📈 How influencer content is outperforming traditional brand assets
💡 Some of the major changes that have happened in influencer marketing since she’s started
🎯 Her advice for creators navigating 2025

Whether you’re a full-time creator or a marketer working with talent, this episode is packed with insights you won’t want to miss. And if you haven’t heard of the Creative Edition Podcast before, our mission is to inspire creatives to discover, grow, and own their brand.

The full episode is linked on Instagram stories !

Do you want to build community in your city?

Meet Miracle, the founder of Crunch & Brunch in Seattle and co-founder of the Seattle Wellness Summit.

Miracle joins me on the Creative Edition Podcast to share what inspired her to start building a community in Seattle. Her mission is to help people thrive together.

Crunch & Brunch hosts monthly meetups that bring people together for group workouts, delicious meals at local restaurants, and opportunities to build lasting friendships.

Miracle also co-hosts the Seattle Wellness Summit, an annual financial, emotional, and physical wellness event. Additionally, Miracle hosts local events like scrapbooking and goal setting as well.

Listen wherever you get your podcasts!

Influencer marketing and influencer friends👯‍♀️, have you met Amanda, the SVP of Influencer Marketing at Edelman?

Amanda joins me on the latest episode of the Creative Edition Podcast. We discuss what brands seek in their creator partners, how every influencer cannot be everything, and how to identify a creator’s strengths. Amanda also shares her thoughts about creators organically using and tagging the brand in their content.

Amanda also shares best practices on what to include in an influencer media kit and priority platforms she’s seeing brand partners focus on this year.

Thank you Amanda for joining us on the Creative Edition podcast! Tune in to or wherever else you get your podcasts.

It's okay to recognize that your current path isn't the one you want to stay on!

Emma, the lead designer and founder of ESM Creative Studio, realized during her junior year of college that she didn't want to be a doctor. She shared her reflections on realizing she wanted to change her path. She decided to switch to marketing, learn Adobe programs, and explore her creative passions. Emma shared with me this week how she embraced digital design and started working with clients in college.

Emma helped me rebrand both Emma's Edition and the Creative Edition podcast! 🙌🏽 Tune into our latest episode to hear her journey starting .creative 🎊

Influencer podcast, creator tips, content creator podcast, influencer marketing, project management tips,

Influencer friends, do you know what "value" looks like to brands? 🧐

In our latest interview, I chat with Kati Garcia-Hammond with to unpack this question. We speak about how some brand partners look for user-generated content (both iPhone photography and DSLR images/videos) and how keyed in an influencer's audience truly is.

If you're curious to learn more about what brand and PR agencies look for in influencers and creators, tune into episode 253 of the Creative Edition podcast!

Creator Economy, influencer industry, influencer journey

Are you ready to build your COMMUNITY?
 
In my latest interview with Bree Pair, the founder of and the host of the Thrive Blogger podcast, we dive into the 3 ways she’s building her community.
 
She shares how she first started by hosting a conference for bloggers. And over the years, she’s expanded to building out the Thrive Facebook group, podcast, and coaching programs. Bree shares how she saw opportunities to connect and further educate her community.
 
Building community takes time, energy, and intention. Sometimes it takes us getting outside of our comfort zone to go live on Facebook or create a conference for us to discover the ways we want to connect with our communities.
 
Tune into our conversation on episode 251 of the Creative Edition podcast wherever you get your podcast!

 

We asked Kristen: “What are your tips for growing/building an engaged audience?”
 
Kristen shared with us: “To make friends!” Kristen reminded us that social media platforms are intended to be social. She shares how she uses direct messages to have more meaningful conversations and build relationships with her audience.
 
Kristen shared great tips for creators plus an inside scoop of what her influencer coaching program looks like. We learned from so much from Kristen during this interview. Tune into Part 1 and Part 2 of our interview with Kristen on and wherever else you get your podcast!

Influencer podcast, marketing podcast, social media podcast, podcasters of Instagram

Are you interested in becoming a social media strategist someday?
 
This week, we interviewed Haleigh Fullilove, the senior social media strategist for . Haleigh shares with us:
 
➡️ How she prioritizes work and social media platforms as a senior social media strategist

➡️ Her favorite tools she uses to stay organized

➡️ What it looks like to work within the greater marketing team at Teachable

➡️ And how she found herself in this role
 
Part 1 of our interview is LIVE on or wherever you get your podcast. Part 2 “How to Prevent Burnout Working on Social Media” goes live on THURSDAY.

Do you BATCH content for your social media platforms?
 
Batching is referred to as “completing a small set of tasks in a period of time”. In content creation, we batch content: which is photos, written content like captions, blog posts, and podcast outlines, to be more efficient with our time.
 
One thing we always batch is photos. We’ll always shoot 3+ outfits per photo shoot to maximize our photo shoot time!
 
Today, we’re chatting about 5 Ways to Batch Content for Your Blog, Instagram, & Other Social Media Channels on the . Tune into and wherever else you get your podcast.

Where do you find inspiration for your photo shoots?👀📷
 
For us, we find inspiration with:
⭐️Shopping for props and wardrobe
⭐️Social media - other creators can be a great source of photo shoot inspo!
⭐️ And Pinterest!
 
If you’re looking to find new places to find inspiration or if you’re stuck in a content rut, episode 152 is LIVE on and wherever else you get your podcast episodes!

Are you thinking of taking your side hustle FULL-TIME some day?
 
Everyone’s journey to taking their side-hustle full-time is different. Everyone is balancing different priorities, juggling family and financial obligations, and more. There is NOT one right way to take your side-hustle full-time.
 
No matter where you’re at in your side-hustle journey, we want to encourage you to evaluate your risk tolerance before you take it full-time. 🙌🏽 Every job has different levels of risks. And every person has a different risk tolerance.
 
Listen in on episode 149: 5 Important Things to Consider Before You Take Your Side Hustle Full-Time on and wherever else you get a podcast.

Pinterest BEST PRACTICE: Utilize IDEA pins and create on mobile 📱
 
If you haven’t heard on an idea pin before, Idea Pins appear in your Pinterest home feed. Idea Pins give people more ways to share inspiration with up to 20 pages of videos, images, and text.
 
You have access to all the texts, features, mention people, and add product sticker links when you create idea pins on mobile. This means you can add affiliate links on your idea pins.
 
Karya, a Pinterest Manager and NYC photographer, joins us this week to share 3 MORE Pinterest Best Practices + different ways we can use Pinterest as a marketing tool. 🙌🏽
 
Episdoe 147: Kickstart Your Pinterest with Pinterest Manager is LIVE! Listen in or wherever else you get your podcast!

P.S. Karya has a new course/group coaching sessions coming out: Kickstart Your Pinterest this month! Her course is linked on IG stories.