True Interactive

GOOAAALLLL! ⚽ The World Cup is almost upon us, and advertisers are ready with some incredibly exciting brand activations. Our own Tim Colucci just scored a goal of his own with a great article that discusses how brand are capitalizing on this culturally significant event. Over to you, Tim! ⬇️

How Brands Are Capitalizing on the 2026 World Cup - True Interactive Read this article to understand the distinct challenges faced by brands who advertise with the FIFA World Cup.

Google Google has confirmed that the Google Display Network is being folded into Demand Gen, ending standalone Display campaigns and removing your ability as an advertiser to select individual website placements. The migration window runs through 2027, but you should prepare now. Our own Héctor Ariza explains what is changing and actions you should take. ⬇️

Google Retires Standalone Display and Forces a Move to Demand Gen - True Interactive Read this post to learn why Google has retired Standalone Display and forced advertisers to transition to Demand Ge.

Google announced major changes to search at its 2026 I/O event, and our co-founder Mark Smith has published a hot take on what all this means to advertisers!

How Google Is Changing Search - True Interactive Read this post to understand how Google is evolving search based on announcements made at Google I/O 2026.

ChatGPT advertising is evolving rapidly, and advertisers should pay attention. As OpenAI rolls out self-serve advertising tools and experiments with sponsored placements inside conversations, the implications go far beyond another digital ad channel.

A new article from Taylor Hart explores what ChatGPT advertising actually looks like, why it matters now, and the opportunities and risks advertisers need to understand as conversational AI becomes part of the media landscape.

Why Advertisers Should Care about ChatGPT Advertising - True Interactive Read this post to understand the ways that the ChatGPT ads platform is evolving and how advertisers should respond.

It is impossible for marketers to ignore Reddit even though Reddit is not for every marketer.

As AI search engines increasingly surface Reddit conversations as trusted answers, the platform is a major force shaping discovery, reputation, and purchase decisions.

Our new article from Bella Groessl explores why 2026 may become a turning point for brands and agencies that still underestimate Reddit’s influence.

Why 2026 Is the Year of the Reddit Reckoning - True Interactive Read this post to understand why Reddit is having a moment of renewed appreciation among digital marketers in 2026.