Performcb

Your “cheap” installs are actually your most expensive mistake. If your finance app is only optimizing for CPI, you’re paying for the 95% of users who churn within 30 days. Learn the sustainability-first strategy: https://www.performcb.com/content-hub/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/?utm_source=facebook&utm_medium=social&utm_campaign=cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/

CPI vs. CPE: Which Performance Model Is More Effective for Scaling Finance Apps? Learn how finance apps can balance growth, user quality, and risk by choosing the right performance model.

CPA marketing isn't just a pricing model. It's a growth multiplier - when you know how to use it.

Want to know if your brand is set up to win? Start with these 5 questions 👉 https://www.performcb.com/content-hub/cpa-marketing-for-brands/?utm_source=facebook&utm_medium=social&utm_campaign=cpa-marketing-for-brands/

CPA Marketing for Brands: Is It Right for You? | Perform[cb] CPA marketing only works when your foundation is ready. Learn the 5 questions every brand should answer before launching a performance program.

If your channel strategy is a gamble, you’re already losing. 🎰 Swipe to discover the channels your competition hasn’t tested yet →

Austin, we're coming for you. 🤠 Who’s attending impact iPX next week?

With the Rakuten x impact alliance recently announced, the timing couldn't be better. The partnership economy is evolving fast, and we're showing up ready to lean in, learn, and keep finding new ways to drive results for our clients.

Let’s connect: https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting

Many finance apps pick one: reach a big audience or reach the right user.

The best marketers have stopped choosing. If you're still paying for users who never open your app, there's a better way. Learn the strategy 👉

Are you scaling customer acquisition - or just recycling existing demand through different attribution paths?

It's a harder question than it sounds. And for a lot of brands, the honest answer is the latter.

We broke down why single-channel acquisition programs eventually plateau - and what the brands scaling efficiently right now are doing differently.

👉 https://www.performcb.com/content-hub/outcome-based-customer-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=outcome-based-customer-acquisition/

Outcome-Based Customer Acquisition Guide | Perform[cb] Your existing channels aren't showing the full picture. Learn how outcome-based acquisition drives incremental growth.

Vegas delivered. 🎰 The conversations at MAU made one thing clear: the era of paying for installs and “hoping” for the best is over. App marketers are demanding more - better channels, verified engagement, and growth that holds past day 30.

The Outcome Engine was built for exactly this conversation.

Regulatory fines are up 417%. Is your growth strategy a liability?

Scaling "fast" isn't the same as scaling "safe". Finance apps are under a microscope, and traditional CPI models often rely on expensive assumptions about user quality. Learn how to scale without the growing pains: https://www.performcb.com/content-hub/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/?utm_source=facebook&utm_medium=social&utm_campaign=cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/

CPI vs. CPE: Which Performance Model Is More Effective for Scaling Finance Apps? Learn how finance apps can balance growth, user quality, and risk by choosing the right performance model.

“The future of marketing belongs to companies that can predict outcomes - not just measure them after the fact.”

That's the direction Perform[cb] has been building toward. Today, we're sharing more about what that next chapter looks like - and who’s helping us get there.

We're excited to share the full story behind Yuriy Boykiv's appointment as Executive Chairman and Operating Partner at Beringer Capital, and what it means for the evolution of the Outcome Engine.

Read the full announcement:

Performcb Appoints Boykiv, Expands Predictive Outcome Engine Perform[cb] announced appointment of Yuriy Boykiv, Executive Chairman, as company accelerates data-first approach to outcome-based marketing.

Paying for users who never even open your app? The Outcome Engine can help you fix that - working alongside your current media channels to unlock additional high-intent users on a performance model.

Lock in a meeting with our UA team at MAU - we’re ready to talk growth and increase confidence: https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting