APG Consulting

APG Consulting

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Helping you tap the genius in your company to increase customer retention. Visit http://theapgconsulting.com Reasonable and creative fee arrangements.

Getting a new customer costs 10-20 times as much as it does to keep one. Our consultants know how to shortcut the process of figuring out how to stop the "churn" through methods based on current management and brain sciences. Our clients end up with higher profits, happier customers as well as employees.

The Non-Ideal Customer: A Matter of Training? - APG Consulting 05/13/2015

What kind of training is best for your frontline folks when dealing with the "non-ideal" customer? You know, the one who can't be satisfied. http://theapgconsulting.com/non-ideal-customer/

The Non-Ideal Customer: A Matter of Training? - APG Consulting he can still be right and also be a non-ideal customer

"Seller Beware:" The New Reality 09/17/2014

Just published this article on LinkedIn on the new realities of attracting and keeping customers. "Seller Beware." https://www.linkedin.com/pulse/article/20140915175014-23646787--seller-beware-the-new-reality?trk=object-title

"Seller Beware:" The New Reality It used be that the seller had lots more information than the customer. Not so now. In fact everything has tipped in the customers' favor. They have: way more information -- more than the seller in

Keeping Customers: Tap Your Genius! - APG Consulting 07/30/2014

Want to keep more customers? Tap the genius already inside your company. http://theapgconsulting.com/keeping-customers-tap-genius/

Keeping Customers: Tap Your Genius! - APG Consulting There is genius inside your company that knows better ways to keep your customers. You have people who are expert at the work of keeping customers.

Three Easy Steps to Keeping Customers - APG Consulting 07/08/2014

A three ingredient recipe for keeping customers:

The post that I just published today offered a simple and powerful recipe for keeping customers. Read more here: http://theapgconsulting.com/three-easy-steps-keeping-customers/

Three Easy Steps to Keeping Customers - APG Consulting Three easy ways for keeping customers and keeping them satisfied. The key is to make your customers feel valued in an authentic way.

Creating a Successful Mobile App: Programming Is the Easy Part — The DaftBlogger eJournal 05/15/2014

Wrote a blog post for Daftblogger Journal: creating a mobile app takes some moxie. http://www.daftblogger.com/creating-a-successful-mobile-app-programming-is-the-easy-part/

Creating a Successful Mobile App: Programming Is the Easy Part — The DaftBlogger eJournal Make it easy. Make it relevant. Make it interesting. Make it pay. That’s what over thirty years of business, consulting, marketing and mobile app development experience tells me about creating a successful mobile app.

04/29/2014

I got invited to write a blog post on for http://daftblogger. I got assigned an editor and everything! http://www.daftblogger.com/six-ways-to-succeed-if-youre-a-young-startup/

Blog : Volunteer Appreciation: Lessons from the For-Profit World 04/02/2014

Hey world: I stepped out and did something new: a guest blog. guest blog re and . Based on my experience of serving dinners on Saturday night. http://ow.ly/viB4h

Blog : Volunteer Appreciation: Lessons from the For-Profit World The statistics in the for-profit world are straightforward and clear: 64% of customers defect because they don't feel valued. ...

To Sell Is Human: The Age of Information Parity - APG Consulting 03/27/2014

"To Sell Is Human: The New ABC's of Moving Others"

In the year 2000, one in nine (9) people in the U.S. workforce had a "sales" responsibility.

Fast forward to the year 2014: broadband networks are ubiquitous; more searches are done on mobile devices than desktop; over 1,000,000 mobile apps in the iTunes Store. How many people, in 2014, are employed in sales? It's the same: it hasn't changed. One in nine.

http://theapgconsulting.com/to-sell-is-human/

To Sell Is Human: The Age of Information Parity - APG Consulting It used be that the seller had lots more information than the customer. Not so now. How do we change our selling methods to reflect this new reality?

Avoiding the Customer Satisfaction Rut - APG Consulting 03/04/2014

My latest Blog Post: "Avoiding the Customer Satisfaction Rut." Yes, we're measuring for customer satisfaction but...are we measuring the things that create a stellar customer experience? Read more. http://theapgconsulting.com/avoiding-customer-satisfaction-rut/

Avoiding the Customer Satisfaction Rut - APG Consulting Avoiding the Customer Satisfaction Rut: A set of new and interesting questions about what gets measured and how the information is used.

Too Close to the Forest 02/20/2014

Just re-launched website: new and updated. Sorry if you missed the free eBook give away. Only $2.99 for Kindle.
We help our clients keep their customers.
http://www.amazon.com/dp/B00HMRO0EG

Too Close to the Forest Would you like to find some lessons that help you from getting "sucked" into your job and your company? This is the real-life story of what happened to me during the summer of 1991: I was 38 years old, arrogant and an already accomplished consultant who was picked to be the Interim Dire...

01/24/2014

Here's a radical idea: STOP TRYING TO DELIGHT YOUR CUSTOMERS! Research with 75,000 customers reveals shocking data: customers just want to get their problems solved quickly and with as little effort as possible. They don't want to have to call or email back to solve a flaw with the product / service.

http://hbr.org/2010/07/stop-trying-to-delight-your-customers

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