Pacific Direct Mortgage
Santa Rosa, CA | (707) 708-0797 | Your Direct Private Money Source Let us help achieve your real estate goals!
As second-generation private money professionals, we’re passionate about private lending and have been doing so throughout California for over 15 years. Together as business partners and a husband & wife team, we lead Pacific Direct Mortgage - a family-owned Private Money company built on trust, knowledge, and results. We specialize in private money loans for both purchases and refinances, working
You'd be surprised how often we hear the below:
A unique borrower situation.
A tight timeline.
A bank decline.
A financing question.
That's usually when the conversation starts about the benefits of our private money loans!
We're grateful for the opportunity to help buyers, borrowers, investors, brokers, escrow and real estate professionals explore our flexible Private Money programs. 😊
We're the Direct Private Money Lender everyone's starting to talk about.
🎥 60-Second Mortgage Myth with Broker, Ken
MYTH: "You need perfect credit to get a mortgage."
In this week’s short video, Ken addresses this myth! While credit can be important with traditional financing, Private Money lending looks at the bigger picture.
A lower score or past challenges don’t always mean the answer has to be "no" or "disapproved". Just 60 seconds of your time could prove there are more options available than you think!
Sometimes the story behind the numbers matters just as much as the numbers themselves. 😉
08/20/2026
If you only glanced at the latest housing headlines, you might have walked away with mixed emotions. Mortgage rates climbed back near their recent highs. Congress passed one of the largest housing packages we've seen in years. Then, the National Association of REALTORS® released a forecast suggesting home sales should improve during the second half of 2026.
At first glance, those numerous stories almost seem to contradict one another. Higher mortgage rates usually aren't viewed as good news. New housing legislation sounds promising but will likely take years to have a meaningful impact. And forecasts are, well...forecasts.
So what are we supposed to make of all of it?
👉Read more here: https://pacificdirectmortgage.com/three-housing-trends-pointing-toward-the-markets-next-chapter-2/
Looking for another way to invest in California real estate?
Trust deed investing offers an alternative investment opportunity backed by California real estate, with the potential to generate passive income without the day-to-day responsibilities of property management.
Curious if it's a fit for your portfolio? 📱 DM us, reach us through our website pacificdirectmortgage.com or call 707-708-0797 to learn more!
One trend we're noticing in Sonoma County is that buyers are no longer feeling the same pressure to make immediate decisions.
Inventory has improved, giving buyers more options while sellers continue to benefit from strong demand. The market remains active, but the urgency has changed.
Whether you're buying, refinancing, investing, or helping clients navigate today's market, we're here to help you move forward using our flexible private money loan programs.
Reach Out Today and find out why we're the Private Money Lender everyone's starting to talk about!
📞 707-708-0797
🌐 pacificdirectmortgage.com
Not every loan fits conventional financing. That doesn't mean your client needs to go elsewhere, you just need more options!
Pacific Direct Mortgage is a direct California Private Money Lender helping mortgage brokers find financing solutions when traditional lending isn't the right fit. From bridge loans and unique properties to self-employed borrowers and time-sensitive transactions, we're here to help keep your deals moving!
It's just a few of the reasons why we're the Private Money Lender everyone's starting to talk about. 😉
Have a challenging scenario? Reach out and we'll see how we can help!
📞 707-708-0797
🌐 PacificDirectMortgage.com
08/19/2026
It was good to be back at our Tuesday Santa Rosa Realtor Chapter Marketing Meeting yesterday! 😁
🌟Networking is important.
🌟Meeting new agents, lenders and local affiliates is important.
🌟Creating energy and interest to help out our industry is important.
So make some time to attend some of these Tuesday Marketing Meetings and make new connections, rekindle old relationships, strengthen referral partnerships and more! It takes each of us to make a difference and generate more activity in this real estate community. 💪
08/18/2026
Can’t document income the "traditional way"? That’s okay. We work with self-employed borrowers and unique situations every week.
No hoops. No hassle. Just real solutions that fit!
✔ Flexible qualifications
✔ Fast private money solutions
✔ Help from experienced professionals
📱DM or Call us today at 707-708-0797
or visit our website at www.pacificdirectmortgage.com
08/18/2026
Picture this: your clients finally find the house. It checks every box. But they still need to sell their current place first, so their offer comes in contingent, and in this market, contingent offers get passed by, a lot.
This is the exact problem bridge financing was built to solve!
Instead of waiting to sell before they can buy, the current homeowners who want to become new homebuyers have three options with Private Money Bridge Loans:
1. They can tap into the equity already sitting in their current home and use it to make a clean, non-contingent offer on the next one.
2. They can get help with a fast new purchase loan directly on the new home, if they have a good downpayment already available.
3. They can tap into both existing home equity and new home purchase and do a cross collateralized loan.
All three above options offer a no-rushed sale. No temporary housing. No settling for a weaker negotiating position just because the timing didn't line up.
Conventional lenders tend to struggle here. Two mortgages at once messes with debt-to-income ratios, and most underwriting isn't built to account for equity that hasn't been converted to cash yet. That's not a small hurdle and is often the reason well-qualified buyers get stuck choosing between selling too fast or losing the house they actually want.
This is where private money lending earns its keep! We look at the full picture, not just what fits inside a conventional box, and we can move at the speed and offer the flexibility that these situations actually require.
For Real Estate Agents with clients caught in this exact bind, a bridge loan conversation with us might be just the thing that keeps the deal alive.
It’s just another reason we're the Private Money Lender everyone's starting to talk about!
Ken & Ari Walker
Husband & Wife Team Phone: 707 708 0797 / Office: 1400 N. Dutton Ave #22 Santa Rosa, CA 95401 Ken: CA DRE Broker #01858042 / NMLS #1221130 Ari: CA DRE #01858152 / NMLS #2170867 Ken & Ari are a husband & wife team with combined 3+ decades in real estate and private money industries. They own Pacific Direct Mortgage & Real Estate, specializing in Private Money loans (also known as Hard Money home loans). Having helped thousands of Borrowers & working directly with Brokers, Agents and Lenders to help when needed with fast, flexible, alternative financing for real estate purchases and refinances throughout California. No issues with DTI ratios, credit issues, property condition, difficult to prove income we want to help
08/18/2026
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Address
1400 N. Dutton Avenue #22
Santa Rosa, CA
95401