Generation Housing
Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Generation Housing, Nonprofit Organization, 427 Mendocino Avenue Suite 100, Santa Rosa, CA.
Generation Housing is an independent nonprofit advocacy organization that champions partnership opportunities to increase the supply, affordability, and diversity of homes throughout Sonoma County.
08/13/2026
Hot dogs + housing advocates + a great film = a pretty perfect evening.
Join us next Thursday, August 20, for our Fault Lines film screening and panel discussion in Petaluma. Come early from 4:30–5:30 PM to grab a delicious hot dog from Damn Dogs , mingle with fellow housing advocates, and get ready for an important conversation about housing in our community.
Then stick around for Fault Lines, a documentary exploring the housing shortage in our community, followed by a panel discussion.
Polly Klaas Theater, Petaluma
Hot dogs & mingling: 4:30–5:30 PM
Film screening & panel
Bring your appetite, bring a friend, and come be part of the conversation about building a Petaluma where everyone has a place to call home.
Tickets are available on a sliding scale at https://f.mtr.cool/nfgwwzjcut We hope to see you there!
08/10/2026
Reserve your seats today!
Join Gen H for a screening of Fault Lines in Petaluma on Thursday, August 20 at the Polly Klaas Theater.
This documentary explores the housing challenges shaping communities across California. Following the film, stay for a panel discussion featuring Petaluma Mayor Kevin McDonnell and Todd David & Jackson Rabinowitsh, both featured in the film.
Thursday, August 20
Polly Klaas Theater, Petaluma
Tickets are limited. Reserve your seat and be part of the conversation on how we can create a future where everyone has a place to call home.
08/07/2026
Interested in learning about affordable homeownership opportunities in Santa Rosa?
Our partners at Burbank Housing are hosting a free webinar about the Ava Lane Below Market Rate (BMR) Housing Program. The session will cover eligibility requirements, the application process, the lottery process, and provide an opportunity to ask questions live.
Whether you are considering applying or simply want to understand the program, this is a great chance to learn more before the application period begins.
Join Burbank Housing on Zoom to learn more about Ava Lane and how to get started.
Registration link in comments.
08/06/2026
Happy Homes = Happy Hearts!
Join Gen H & friends on Sunday, October 4, for an afternoon of creativity, connection, and community as we celebrate the belief that everyone deserves a place to call home.
We are thrilled to partner with the incredible artist Alana Tillman of ArtXcursion , whose welcoming Paint & Sip experiences bring people together through art. No experience is needed. Alana will guide you every step of the way.
Your ticket includes painting materials, a complimentary glass of Paradise Ridge wine, and a donation to Generation Housing.
Sunday, October 4 | 1:00-4:00 PM
Paradise Ridge Winery, Santa Rosa
Space is limited. Reserve your easel today at https://f.mtr.cool/bwefdcuosi
08/04/2026
Tickets are now available!
Join Gen H for a special screening of Fault Lines in Petaluma on Thursday, August 20 at the Polly Klaas Theater.
This compelling documentary explores the housing challenges shaping communities across California. . Following the film, stay for a live panel discussion featuring Petaluma Mayor Kevin McDonnell and Todd David & Jackson Rabinowitsh, both featured in the film.
Thursday, August 20
Polly Klaas Theater, Petaluma
Tickets are limited. Reserve your seat today and be part of the conversation on how we can create a future where everyone has a place to call home.
08/01/2026
Looking to buy in Healdsburg?
Join our partners at the Housing Land Trust of the North Bay, in partnership with the City of Healdsburg, for an open house this Sunday, August 2nd, from 1 to 4 pm to view this affordable home.
Qualified first-time homebuyers may be eligible for 100% financing. Owner occupancy and other restrictions apply. Equal Housing Opportunity. Learn more and apply at https://f.mtr.cool/imfmeebkwh
07/23/2026
Why do we advocate for more housing?
Because every new home can change someone's life.
This past month, we highlighted Sadia, a farmworker and mother living at Mahonia Glen in Santa Rosa. Her story is a powerful reminder of what a stable home can make possible.
📣"Living in this apartment provides us with stability, opportunities, and a healthy environment for our families."
For Sadia, having an affordable home means her children have a safe place to learn and grow, access to after-school programs, and a community where her family truly feels they belong.
Thank you to Sadia for sharing her experience, and to our partners at MidPen Housing for helping us tell this story and reminding us why expanding housing opportunities matters for families across the North Bay. ❤️
Read more in our June newsletter and join us in building a North Bay where everyone has a place to call home. Become a member
07/21/2026
Save the Date!
Join Generation Housing for a special screening of Fault Lines in Petaluma on Thursday, August 20 at the Polly Klaas Theater.
This powerful documentary explores the housing challenges shaping California communities and the people working toward solutions. Stay after the film for a community conversation with local leaders and housing advocates.
Thursday, August 20
Polly Klaas Theater, Petaluma
More details and registration coming soon. Mark your calendar and help us continue the conversation about creating homes for everyone in our community!
07/20/2026
One of the questions we hear often at Generation Housing is why we support or endorse housing projects that are primarily market-rate or include only a limited number of affordable homes. It is a question that recently came up in conversations about the Esmeralda project in Cloverdale.
The answer is simple: a healthy housing market needs homes at every price point. When people have more housing choices, it creates opportunities throughout the market, helping more homes become available and easing pressure on housing costs over time.
This short podcast from The Pew Charitable Trusts explains the research behind what economists call "moving chains" and shows how building new homes, including market-rate housing, can ultimately benefit lower-income households and make housing more accessible for everyone.
It is well worth the listen.
The Butterfly Effect of Apartment Vacancies This episode of “After the Fact” explores new housing’s ripple effects and its impact on affordability. The podcast team traces a chain of vacancies, starting with a new luxury apartment unit in Washington, D.C. Its opening spurred the availability of middle-income units and ultimately led to ...
07/15/2026
Thank you, Brenda Ann Smith, for sharing your story, and thank you to the Press Democrat for highlighting the need for more housing opportunities in our community!
Santa Rosa has made headway on its affordable housing goals by leveraging many funding sources and easing the approval process for developers. But the project pipeline is no longer so full as state and federal money dries up and…
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427 Mendocino Avenue Suite 100
Santa Rosa, CA
95401