Allison Richards

Two luxury markets nearly 2,000 miles apart, often selling to the same buyer.

I sat down with Monica (Monson) Pennypacker | Scottsdale, AZ of The Noble Agency in Scottsdale to compare notes on 30A and Scottsdale, and what today’s luxury buyers really want.

A few things we kept coming back to:
⚫️The buyer who owns in both Florida and Arizona and moves with the seasons.
⚫️Second-home demand spanning every generation, from Gen Z to baby boomers.
⚫️And the one that stuck with me: luxury, for most buyers, comes down to convenience. The right things within reach, without friction.

We’re both part of Private Network for Leading Luxury Real Estate Advisors , the network that connects luxury specialists across the country, and this is the kind of conversation it makes possible. Get expert insight and more on our blog.

🔗 Full conversation and write-up linked in bio.

Recognition matters most when it reflects the way the work is done.

For us, production is not the goal by itself. It is the result of disciplined pricing, thoughtful preparation, strong market positioning, and a steady commitment to the clients who trust us with significant real estate decisions.

Thank you to our clients, referral partners, and community for continuing to place your confidence in our team.

Real estate elevated beyond the expected.

Recognition matters most when it reflects the way the work is done.

For us, production is not the goal by itself. It is the result of disciplined pricing, thoughtful preparation, strong market positioning, and a steady commitment to the clients who trust us with significant real estate decisions.

Thank you to our clients, referral partners, and community for continuing to place your confidence in our team.

A lakefront townhome that understands the assignment: furnished, functional, and positioned for both weekends and rental calendars.

The 30A area is close enough to matter, without asking the buyer to pay directly for the name.

94 Kara Lake Drive
Santa Rosa Beach, FL

3 Bedrooms
2 Full Bathrooms, 1 Half Bathroom
1,654 SqFT

Why you’ll love it
→ Lakefront townhome with lake views, screened patio, neighborhood pool, lake access, and dock access
→ Furnishings convey, and the home is currently on a short-term vacation rental program
→ Two first-floor bedrooms, full-size laundry room, and outdoor access from the lower level
→ Second-floor kitchen, living area, lakeside patio, and primary suite with double vanity and walk-in tile shower

Offered at: $485,000

For details connect with Allison Richards
Listing linked in our bio

94 York Lane Unit C is not an easy one to access, which is usually a good sign.

With an active rental schedule, showing availability is limited. The best opportunity to see it in person is the open house tomorrow: Friday, May 29 1:00 PM–3:00 PM

Offered at $715,000 This is a sub-$1M 30A investment opportunity with established rental history, furnished delivery, and a 2026 gross rental projection of $50K–$70K.

For context, the five-year rental average is approximately $44.8K, and this year has already outperformed full-year 2025 before June.

More details:
🔗 Listing linked in bio
📲 Connect with Listing Agent, Allison Richards (850)-502-6035

Memorial Day weekend on 30A is more than a beach day. It’s three days of live music, free concerts, fireworks, a solemn veterans’ ceremony, and a few things that don’t make most itineraries but should.

Swipe through for 7 events worth putting on your calendar, May 23–25.

📲 Question about 30A? Connect with