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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm Saturday 10am - 4pm

What's Up Dog? Santa Rosa Beach

Professional Dog Training
Personal Protection Dog - Service Dog - Companion Dog
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Our team of professional trainers is here to help. We have years of experience to help you fix common problems, including behavior modification for the toughest issues. The most important question we are asked is about our methods. It is also one of the most complex and misunderstood components of dog training. There are a lot of trainers who have not evolved, and continue to use the most archaic

methods of dog training. There are others who have hyper-evolved, and believe that just using treats will provide the results you seek. Aversive training and “pure” positive treat based approaches tend to only last as long as the aversive or the food reward are available – we prefer you live the “dog life”, which doesn’t mean managing your dog all the time, it means creating a thinking dog! Our **net-POSITIVE** system is proven, effective and is based in true science, psychology, and a common sense approach to building a relationship that lasts. We are not an advocate for using e-collars for training obedience. We prefer to teach our dog owners how to build a good relationship based on trust and respect. Our training will not be based on using food to illicit behaviors, although we will use some food rewards to build a relationship with your dog. A dog that only works for a treat quickly learns that it only has to listen when treats are being given. We do not believe a relationship is forced or bribed into existence. Interrupting your dog's inherent drives followed by proper praise yields the best results. Teaching proper interruption, and proper praise is part of the process. We call this **net-POSITIVE** training because we focus on the positive. It is when these drives outweigh their intellect, causing them to be impulsive, they appear to be bad dogs. Teaching a dog to control its impulse to chase, jump, hunt, or react negatively is what we do. You cannot forget the drives, because they still exist. We teach you how to satisfy those drives, as well. In short, we teach you how to become a good leader! One key point to remember is that dogs are not human. Too many failures come when the pressure to "be human" is put on a dog. When you understand that dogs do not have nearly the neurons in the brain that humans have, and they have drives that control them, you can get to the core of the problems your dog is having much more effectively.

06/03/2026

Mealtime is going to be your cat's favorite time with the new ACANA™ MARKET MEDLEY recipes. Made with a blend of kibble and freeze-dried morsels made with chicken or duck & real cranberries—it's so good, even your cat would buy it. If they could.

ACANA™ MARKET MEDLEY CAT FOOD

05/19/2026

Fuel their adventures with ORIJEN™. With nourishing WHOLEPREY ingredients inspired by nature, every moment of discovery is one worth capturing. 🐾📸

05/04/2026

From our point of view, your pet deserves nothing but the best—and that starts with what’s in their bowl. ACANA™ recipes are crafted with carefully sourced, high-quality ingredients to deliver balanced nutrition you can feel good about every day. 🐾

04/24/2026

These are the days to soak it all in—the fresh air, the changing light, that feeling of something new ahead. Make the most of every moment (and bring your pup along for the adventure). 🌿🐾

ORIJEN®

04/08/2026

Even the pickiest cats can’t resist ACANA™ Market Medley. Crafted with real poultry, real cranberries, and flavor combinations they’ll love—because your cat deserves nothing but real, satisfying nutrition. 🐾

ACANA™ Market Medley

03/26/2026

Such a neat story. This is how we partnered with wolves and eventually domesticated dogs. Food is a powerful tool for making friends, creating structure, showing leadership.

Walking with your food bowl with your dog in tow for 20-30 seconds before presenting it to your dog is a powerful way to get your dog to "follow" you, to shape a behavior of being next to you - it starts the communication of leadership through CARE. We use this for following, heeling, even imprinting recall and impulse control.

Enjoy feeding times, and think less of how they are a chore and more of how they build a relationship that sets you up for success with your puppy or dog. Think STRUCTURE.

Enjoy those moments in time where you are developing a strategy of providing sustenance with purpose. It's primal. It's perfect. It's absolutely natural. When your dog KNOWS you will provide to them what they need, they see you in a whole new way. It starts with the most basic need for food.

Leadership is LEADING, PROVIDING - not dominating.

01/12/2026

Are you looking for a professional dog trainer?

🏆 Award-Winning results LIVE HERE. As a former Sieger Show competitor, Steve uses a system that provides results. Those results have continued for nearly 15-years. From pet dogs to performance dogs, proper communication and leadership is the key to success. We are a generational business, continuing our success that Tanner grew up experiencing.

⚽️ 🏈 As a former collegiate athlete, current high school coach and personal performance trainer, Tanner understands the rigors of work. Let him coach you how to train your dog. He can tackle the problems you are struggling with through proper communication, proper enrichment, and show you how to move your relationship to a winning position! He won't just stand on the sidelines and cheer you on, he'll get on the field with you! Score big by training with the PROS WHO KNOW DOGS!

If you want to experience a proven generational system of excellence, give us a call or shoot us an email.

☎️ 850-420-2894
📧 [email protected]

What's Up Dog? Miramar Beach / What's Up Dog? Santa Rosa Beach

01/12/2026

Blitz being Blitz! Such a handsome boy. He's enjoying a lunch break at VKI Japanese Steakhouse & Sushi Bar this afternoon. They have a beautiful outdoor dining space everyone should check out!

Some of the BEST food in town & service that makes you feel like part of the family!

10/19/2025

The calm IN the storm. Need help training your dog? Yes, raising and training a dog is a lot more than learning simple behaviors. We teach LIFE SKILLS! Rain, rain go away... but if you don't we won't be scared to go outside to p*e. Give the pros a call. We know how to help you have the dog of your dreams. ☎️ 850-420-2894 📧 [email protected] 🌐 www.whatsupdogfl.com

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Telephone

+18504202894

Website

http://www.whatsupdogfl.com/

Address

180 Lynn Drive
Santa Rosa Beach, FL
32459

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm
Saturday	10am - 4pm