Sincere Cycles

Long run on the CDT through O’Keefe country with an obligatory lunch stop at El Farolito in El Rito because some rituals must be honored. Pretty tough to beat spring in northen New Mexico.

The most recent trailforks review of Discount is pure gold. As it turns out, I do like loose, overgrown trails!

Big ol’ happy new bike day to who took home a La Roca built very much after my own heart. 140mm Pike Ultimate, 2.6” Teravail Kessels, and MECHANICAL SHIFTING. This is forever bike. Happy trails, Gordon!

Oops! I forgot Sincere’s 6 year anniversary!

Last week Wednesday was the shop’s birthday and my personal 11 year anniversary of quitting drinking.

Thankfully I’ve got some amazing friends & customers like who not only reminded me but gifted this beautiful watercolor! Thanks, Anna! & thanks to the amazing community who’ve trusted me and allowed this little bike shop/running store/third space to survive some of the worst years bike shops (& retail) in the US have seen. In the most literal sense, I couldn’t have kept the doors open without all of you.

This also means I’ve spent longer at Sincere than , a shop in Chicago I co-founded/co-owned. I don’t know if that’s enough to make me a true Santa Fean, but it’s certainly a step nearer. Let’s see if I can get another six!

Fun runs & good buds in the Jemez.

Thank you to the mystery rock painter who’d left these around the neighborhood. Sometimes we all need the reminders. & if you see this, I’d love to discover a “you are enough” rock tomorrow 😉 🫶

🚨 UNUSUAL HOURS 🚨

Closing at 3:30PM 3/19

Tomorrow the sun will set on the 2025 race series. I’ll be there to bring up the rear and you should come join. I’ll be closing up at 3:30 tomorrow to get settled and drive up the mountain. Let’s end the ski season with a bang (❗️) and start the full transition to bikes & running.

DROP OUT OUT RUN PASS IT ON

Today David picked up his new bike, a Hachita which is an amalgamation of his old hardtail MTB and a few choice new bits ( hub!). This should carry him throughout Europe safely, reliably, and stylishly. It really is a looker. & maybe the best thing? It’s a bike that uses normal bike things. Old bike things. New bike things. Both smashed together. Sure, why not?

If you’ve got an old bike that you’d like to turn into a new bike come over and let me know. Stock is moving, but I got a couple left and who knows? Maybe I’ll make a trip down to Silver City and pick some more up? Now that’s

Enjoy your investment properties & vacation homes; I’ll be over here slowly dying of a treatable condition.

BTW, labor rates are increasing.

Have I told ya recently that I love building wheels??? Well just in case you forgot here’s a set of DT 350s to Cliffhangers for to take down the Great Divide MTB ROUTE. Low weight and high durability are the amalgamation here.

Get in touch for your prospective wheel projects!

Outta here. Back to normal hours tomorrow