UNUM Creative

Working on something special for DN Herrera ✨

Another full day of shooting for the gorgeous Bittersweet Designs … ✨✨✨

Hair/Makeup: The Beauty Collective
📸: Sáenz Raquel
Model: MAIDA
Styling: Laurie Lenfestey
Creative Direction: Laurie + Tricia English

UNUM.

A Latin word meaning one.

One story.
One vision.
One idea brought to life.

Years ago, I founded UNUM Magazine as a platform to share the stories of artists, designers, makers, and entrepreneurs whose work inspired me. Through publishing, I discovered something powerful: great stories don’t just live on the pages of a magazine, they live within brands, businesses, and the people behind them.

Over time, those relationships evolved into creative partnerships. What began as editorial storytelling grew into brand identities, creative direction, websites, content, photography, and experiences designed to help businesses communicate who they are and what they stand for.

Rather than create something entirely new, I expanded what already existed.

UNUM Creative was born from the same philosophy that inspired the magazine: bringing ideas, people, and stories together in meaningful ways.

Today, UNUM Creative is a multidisciplinary creative studio specializing in brand identity, creative direction, editorial storytelling, content creation, websites, and digital experiences.

The mediums may have changed, but the mission remains the same, to create thoughtful work that connects, inspires, and tells a story worth remembering.

I’m ,founder of UNUM Creative, and I’m grateful you’re here. 💫

What looks like a simple photoshoot is often the result of countless ideas, conversations, and creative collaboration.
Before shoot day, our team builds a vision storyboard, a place where inspiration, strategy, and storytelling come together. It’s where we ask questions like: What story are we trying to tell? How do we want people to feel? What moments matter most?

The storyboard helps us align on the details, but more importantly, it helps us stay connected to the story behind the images. Because every photo is an opportunity to share who we are, what we value, and the experience we want to create.

It’s one of our favorite parts of the creative process, watching an idea evolve from a collection of thoughts into something people can see, connect with, and remember.

BrandPhotography ContentCreation

“UNUM Creative transforms templated marketing into something more thoughtful — rebuilding social and email systems with a quieter, more human approach. Rooted in intentional storytelling, refined visuals, and meaningful connection, we create content that feels personal, elevated, and designed to last.