midtown.creative

Light. Community. Creativity. 🌕

Join us for the Winter Solstice Gathering- a cozy afternoon of connection, creativity, and care.

✨ Vintage finds | Wellness | Jewelry | Ritual | Regenerative sips | Interactive art | Sound bath ✨

Sunday, December 21 • 1–5 PM
Midtown Creative • 511 Swift Street • Westside Santa Cruz

A warm, intentional pop-up featuring:

tarot, crystals + holiday wears
permanents + one-of-a-kinds
fascia, lymph + gut health
regenerative organic cocktails ft. .gangsta
sound bath to close the solstice
interactive artcreative your host + local rentable studio space 🫶

Pop-Up | Self-Care | Winter Solstice | Santa Cruz Creatives | Gather & Glow | Celebration of Light | Community Magic

Hey friends! I am SO looking forward to the & biz mixer tomorrow and am taking this opportunity to re-introduce myself via .creative (Now located on Swift Street, Santa Cruz 🤙🏽)

I’m Alicia Telfer — photographer, connector, and the heart behind Midtown Creative Studio. Midtown Creative was born from a love of connection, community, and creating something bigger than myself.

Fresh studio, new season, same mission: to create, connect, and let Midtown flourish into whatever magic it’s meant to be.

I am here for the wild ideas, the inspired connections, and the kind of collaboration that flows. 🌊 .telfer

Santa Cruz Photographer | Best of Good Times GOLD + SILVER Winner | Midtown Creative | photo by

In our new space we have much more room to create little spaces— like this little nook with a family heirloom chair, and some cool local art.

on swift street!

Midtown Creative has a new home on Swift Street, and I can’t wait to welcome you in. On September 20 at 3pm, we’re opening the doors for a celebration filled with good vibes, I look behind the scenes and a fresh chapter for Midtown Creative ✨

This isn’t just about a new space—it’s about community, collaboration, and all the stories still to come. And since life’s milestones are sweeter when shared… let’s just say there’s one more reason to raise a glass that day 🥂😉 🎈

Mark your calendar, bring your people, and let’s celebrate what’s next together.

Connect | Create | Collaborate | Santa Cruz

🌻 Midtown Creative has always been about connection, creativity, and community — and like all good stories, ours is evolving.

From our days in Midtown to now planting fresh roots on the Westside, I couldn’t be more excited about this next chapter. Swift Street is buzzing with energy — restaurants, shops, makers, dreamers — and it feels like the perfect place to grow into what’s next. Owning a small business means shifting, reshaping, and sometimes letting go of what was to step boldly into what’s coming.

This move is exactly that: a fresh space, a new season, but still the same heart.

Here’s to fresh beginnings, familiar faces, and the stories we’ll create together. Join us September 20, 1-4pm 🥳

Connect | Create | Collaborate | Santa Cruz Photographer

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(An ode to my golden girl, sticking with me through it all!)

It’s been a minute since we’ve posted, but don’t let the silence fool you—we’ve been deep in the creative trenches, exploring what’s next for our little Midtown hub.

Entrepreneurship isn’t always a straight line. There’s trial, error, a few flops… and then there’s the spark that keeps us going: community, creativity, and the belief that something beautiful is always around the corner.

Spring has us feeling re-inspired and ready to bring fresh energy into the year ahead.

Love this photo throwing it back to those golden summer vibes with x x .telfer—proof that when creatives come together, magic happens.

Got summer plans? We’re cooking up not one, but two creative camps for your kiddos this season—stay tuned for all the details dropping soon!

Let us know—what kind of creative magic do you want to see in the studio this summer?

Sharing a photo from a session I had back in the beginning of the year. While there might not be anything particularly special about this photo of the ocean- I’m reminded of a moment when I was able to connect with a client and free some of her fret during our session. I see a second of relief, a moment of strength & a softened heart🥰

This 16 x 20 print will be available at the ART & SNACKS event this weekend, Saturday, September 28 from 11 to 5 PM! Custom frame and photo by yours truly,

Reminiscing about last month’s ART&SNACKS w/ & .ca (framing by ) 😌

We are prepping for September & the date is set: Saturday 9/28, 11-5, here at Midtown Creative Studio!

Stay tuned for more details 📸👌

CHECK OUT THE DEBUT OF OUR…

series. Rotating Artists and Bakers/ Snack Makers/ Chefs/ Food Creators here at Midtown Creative Studio!

Welcoming Virginia Artist and Santa Cruz local Confectionary Pro .ca 🤤

Join us this weekend Saturday 11-5 and Sunday from 11-3 for a gallery of original nature inspired paintings and mouth watering treats, sure to leave you wanting more!

DM .ca to pre-order any of these goodies, and LMK if you have any questions ✌️

Art & Snacks | Midtown Creative Studio | Support Local | Ocean Art | Abstract Art | Midtown Santa Cruz Events | Sourdough Professional | Sweet Treats

Summertime in the studio! We held onto all of the beach balls from the summer bash minis w/ 🎈

If uou missed your chance with the minis, schedule a summer session with similar vibes! Come play! .telfer