Think Local First Santa Cruz

🎉 Join us in celebrating a major milestone for one of our Think Local First members, Outside-In! 🎉

Tomorrow, Saturday, June 13, Outside-In marks 30 years of serving our community. What began as a small dream has grown into three decades of friendships, memories, and the support of loyal customers who have helped make this journey possible.

Stop by to help celebrate with special giveaways, exciting door prizes, and a first look at their new 4th of July collection. A special thank-you also goes out to the incredible vendors whose ongoing support and generous contributions have helped make this celebration extra memorable.

Here’s to 30 years of local business success and the community that makes it all possible. ❤️ We hope you’ll join in the celebration!

If Tanika says it’s worth checking out, you should be listening. 🍄👀

For more than 35 years, this family-run business has been growing and distributing specialty mushrooms throughout the region, helping bring incredible fungi from their Moss Landing farm to kitchens and restaurants throughout the County. We’re so excited to welcome Far West Fungi as our newest Think Local First member.

If you haven’t visited their downtown Santa Cruz location, consider this your sign to pop in and see what all the buzz is about. And if you go… don’t forget to share in the comments what you love about this place.

Supporting local never tasted so good 😋

Sometimes the best recommendations come from people who don’t just tell you the food is good, they show you how good it is. 🍽️✨

If you haven’t tried Watsonville Munchies y Más, put it on your list. It’s located just beyond Soquel Village next to . Their birria is absolutely wonderful - rich, flavorful, and the kind of meal you find yourself thinking about long after the last bite. It’s easy to see why people keep coming back. Watsonville Munchies y Más specializes in birria and craft micheladas, earning a loyal following for their creative takes on traditional favorites.

And then there’s Monica. One of the things I love most about supporting local businesses is getting to know the people behind them, and Monica is truly a treat to know. Her warmth and passion shines through in everything she does, making every visit feel a little more personal.

Have you tried Watsonville Munchies y Más yet? If so, tell us what your favorite dish is in the comments! 🌮❤️