LeanData

Here’s how we calculate event ROI that makes us rockstars in the eyes of our finance team👇

We aim for at least a 4X return on the pipeline compared to the event’s cost. This magic number hinges on sales win rates.

Here’s how it works: If sales reps convert 25% of the opportunities from an event, then generating $400k pipeline from a $100k event investment means the cost is covered with closed-won revenue.

Need to adjust for different win rates? Just tweak the multiplier based on sales reps actual performance.

What else would you consider?

For more insights and actionable strategies, check out The Ultimate Event Management Playbook 🥇 https://www.leandata.com/resources/the-ultimate-event-management-playbook/?utm_campaign=event-ebook&utm_source=facebook&utm_medium=social

Salesloft + LeanData = Better Together 💚

Kevin Au, MBA is here to show you how it works.

Watch this episode of Tips & Tricks to learn how to incorporate LeanData’s Salesloft Integration to automate follow up based on campaign activity.

Ops friends, we've got some questions for you ⬇

If you're running both Leads and Contacts in Salesforce, do you...

🤯 Constantly monitor two reports?
🤯 Create a brand new object to combine the two?
🤯 Create a report in an external tool with wild data manipulation to get a combined view?

If you answered YES to any of these, we've got a better way for you!

Learn the benefits, tips, and tricks of converting to a Contact-only model in Salesforce from Marketing Ops Pro Kyle Sosa. 🔗 https://bit.ly/3zKO3ZG

💡 The role of SDRs in GTM motions is evolving as AI begins to take on some of their functions. But what does this mean?

AI tools are boosting human efficiency without fully replacing us. Companies are automating workflows like never before, thanks to fast LLMs and no-code workflow builders.

According to the State of GTM Efficiency report, revenue teams are investing in platforms that:
🤖 Automate sales communication with AI
🤖 Create targeted content on the fly
🤖 Apply buyer intent data
🤖 Remove friction from the customer journey
🤖 Engage customers across channels

While AI is expected to impact SDR functions the most, high-consideration B2B purchases still need excellent human interaction.

As Brian Birkett, Chief Sales Officer at LeanData says: "People buy from people."

Ready to learn more? Check out the full Report 📚 https://bit.ly/3WgiHTu

If someone asked about LeanData... 🫶