Script to Screen
"STS Next (formerly Script to Screen) leads Direct Response and Performance Marketing.
We specialize in CTV, Linear TV, Digital, and Social Video—helping brands grow through ROI-driven creative and media strategy." Since 1986, STS Next (Formerly Script to Screen) has driven record Direct-to-Consumer results for hundreds of brands. From Fortune 500 companies to advertising agencies, direct marketers, and entrepreneurs, we’ve created, launched and managed over 500 DRTV campaigns in vi
06/01/2026
#smallbusiness #businessgrowth #marketingstrategy #customertestimonials #leadgeneration #wordofmouthmarketing #entrepreneur #servicebusiness #brandtrust #digitalmarketing #salesstrategy… | Ken Kerry Your BEST salesperson already exists… …and they work 24-7-365 without asking for a salary. Your happy customers and clients. Yet most businesses do absolutely NOTHING to systematically capture, structure, and use their customer success stories to generate leads and sales consistently. Instead…...
05/28/2026
#ai #marketing #sales #businessgrowth #entrepreneur #leadgeneration #customerexperience #socialproof #digitalmarketing #personalbranding #smallbusiness #startups #businessstrategy #contentmarketing… | Ken Kerry Most businesses are looking for the wrong sales team. Your best closers aren’t on payroll. They’re your happiest customers. People trust real experiences more than polished ads every single time. The smartest companies right now aren’t using AI to replace authenticity… They’re using AI too...
05/27/2026
#smallbusiness #businessgrowth #marketingstrategy #customertestimonials #leadgeneration #brandtrust #servicebusiness #entrepreneur #businessowner #digitalmarketing #directresponse #contentmarketing… | Ken Kerry Most businesses are sitting on their BEST advertising asset…and don’t even realize it. This photo is from a testimonial interview I did with a happy customer for AURA personal cyber security platform. What happened next? A significant increase in new customer acquisitions. WHY? Because people tr...
05/18/2026
#leadership #marketingstrategy #customerexperience #brandbuilding #growthmarketing #directtoconsumer #subscriptionbusiness #founder #entrepreneur #performancemarketing #advertising #streaming… | Ken Kerry Most brands are sitting on their best advertising asset and ignoring it. Your customers. For Les Mills, we leaned heavily into real customer testimonials as the creative foundation for national CTV campaigns promoting the streaming subscription platform. No actors. No overproduced messaging. Just au...
05/04/2026
#customerexperience #wordofmouthmarketing #testimonialmarketing #businessgrowthstrategy #brandtrust #marketingstrategy #customeradvocacy #videomarketing #scaleyourbusiness #entrepreneurgrowth… | Ken Kerry Your happiest customers are already your most powerful marketing asset. This video is a perfect example of that. Arena Club is a forward thining business that asked me to interview real customers to share their experiences with the brand. The result….the best form of advertising period!! But hopin...
04/24/2026
#customertestimonials #socialproof #brandtrust #marketingstrategy #smallbusinessgrowth #entrepreneurship #digitalmarketing #brandbuilding #salesstrategy #businessgrowth #personalbrand… | Ken Kerry Your best salesperson isn’t on your payroll — it’s your customer. Watch this and you’ll see why: the reactions are real, the emotion is unfiltered, and the takeaway is undeniable — authenticity sells. Too many businesses cut corners by recording testimonials over Zoom or asking for a quick...
04/21/2026
#ugc #ugcmarketing #authentictestimonials #firsttimereactions #realreactions #videotestimonials #socialproof #customeracquisition #brandtrust #marketingstrategy #businessgrowth #growthhacking… | Ken Kerry Leaders — in a world drowning in polished ads, the ultimate growth weapon is raw, unscripted truth. In this clip you will see how immediate reactions help sell thousands of Whal beard trimmers! Authentic first-time reaction testimonials (those genuine “wow” moments captured the instant a real ...
04/16/2026
#digitalmarketing #marketingstrategy #contentmarketing #socialmediamarketing #branding #entrepreneurship #smallbusiness #marketingtips #businessgrowth #innovation | Ken Kerry This single Man On The Street testimonial piece generated millions of dollars in sales and lead flow! The most powerful (and underrated) form of testimonials isn’t staged studio shots or paid influencers—it’s Man on the Street (MOS). Picture this: real people, stopped on the street, experienci...
04/13/2026
#wordofmouthmarketing #smallbusinessgrowth #customertestimonials #brandtrust #growthstrategy #marketingthatworks | Ken Kerry The most reliable form of advertising has never changed. It’s still word of mouth. The only difference today is scale. Authentic customer testimonials are simply word of mouth, recorded and repeated—and they remain the highest‑trust, highest‑value form of awareness a business can build. Crea...
04/08/2026
#smallbusinessmarketing #testimonialsthatconvert #leadgenerationforsmallbusiness #brandtrust #directresponsemarketing #businessgrowth | Ken Kerry Influencers don’t build trust. Proof does. We just tested a single, real testimonial for a high‑performance coaching program—and it generated 10’s of thousands of dollars in sales. No creators. No borrowed authority. No attention hacks that decay over time and quietly tarnish brands. Just on...
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| Friday | 9am - 5pm |