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Facebook carousel ads give 10x the creative space to showcase your offer and empower your audience to act. Our deep dive 👉|

Facebook Carousel Ads: Master Guide for 2023 If you're interested in using (or improving) Facebook carousel ads but haven't made the leap just yet, you're in the right place. The carousel ad format has a strong track record on Facebook, and is a good fit for advertisers with many different goals, from product sales to website traffic, blog eng...

Facebook retargeting shows your ads to people already familiar with your brand. In our experience, this leads to better conversion rates, ad engagement, and opportunities for personalization.

Set-up, best practices, and bonus ideas for remarketing audiences you can test yourself. 👉|

Facebook Retargeting: Everything You Need to Know [2023 Edition] If you are not yet running any Facebook retargeting campaigns, you have missed out on a huge goldmine. For instance, imagine people visiting your website and leaving without making a purchase. You don’t want to let them go that easy! Facebook retargeting can help. In fact, according to one study, ...

📢 Chiropractors, having a poorly structured ads account is often worse than not running ads at all. Use these chiropractic marketing tips to give your paid advertising accounts a bit of an adjustment 👉 |

Chiropractic Marketing Tips: Add 70K Per Month In New Patients I’ll be honest, the title of this post is a lie. The number is actually larger… but I thought you wouldn’t believe me. The title should be How to Add $100k Per Month in New Patients -- because that’s what we’ve done for our clients. Not once… https://www.youtube.com/watch?v=-pdQ7EqlcNw&f...

Google Ads callout extensions (now Callout Assets) are an easy way to customize Search Ads, highlight your best offers, and attract clicks. Here’s a quick how-to guide to get Callouts running asap👇|

Callout Extensions: The Secret to Capturing More Ad Clicks in 2023 What Are Callout Extensions Callout extensions are words or phrases that appear below your ads description text. They allow ads to include additional information about your business or its products and services. You can use callout extensions to improve your text ads by promoting unique offers to sh...

Is your business in a health-related industry? Explore real-life examples + tips for building a medical landing page ready to convert your website traffic into new clients and customers.👇 |

Guide to Medical Landing Pages: Conversion Tips & Examples [2023] A medical landing page is a must if you’re advertising a health and wellness company or medical practice. Explore these examples and tips for building a medical landing page ready to convert your website traffic into new clients and customers. What is a medical landing

What do successful Facebook Ads look like for healthcare and chiropractic businesses? To answer the question, we dissect 19 Facebook Ads for healthcare examples + break down what they’re doing well (and what we would improve) here.👇 |

Healthcare-focused Facebook Ads [19 Examples + Why They’re Working] Written in collaboration with Brooke Edmonson, PPC Team Lead at Linear The internet is swimming with long lists of (often good!) Facebook Ad examples. But for medical service providers or med-tech companies, your next paid social campaign should be fueled by something more than “general advice.”...

AB testing is your insurance against inevitable changes that cause Facebook ad campaigns to stagnate. Here’s a guide to getting your FB ad testing program off the ground 👇 |

Facebook A/B Testing – Complete Guide for New Campaign Improvements [2022] Facebook ad testing is a must-do for all advertisers. Consider the following scenario… You've launched your first Facebook ad campaign with great results so far. Then, suddenly, all your key metrics begin to drop. The regular reaction to worsening ad results What's happening? The culprit could be ...

Your landing page shouldn’t be sending red flags to website visitors 🚩🚩🚩 Learn how and when to use trust signals instead 👇 |

Trust Signals: A Key to Consistent Page Conversions (2022 Guide) Trust is more than just a feeling. In this 2021 Edelman survey of 14,000 US consumers, trust was among the top three important factors used in buying decisions, ahead of brand likeability. Website trust signals are often the difference between a user staying and engaging, or leaving a page without c...

How should marketers adapt to the latest Facebook Ads changes in 2022? Here’s a list of 75 Facebook Ads stats to help orient yourself in the new digital-first advertising landscape 👇 |

75 Facebook Ad Statistics to Benchmark Results in 2022 The social media advertising landscape has changed a lot in the past five years–Facebook Ads included. But what shifted Facebook ad statistics the most in 2021 and 2022, and how should marketers adapt? This article helps you orient yourself in the new digital-first landscape and decide if Facebook...

Conversion paths reveal the big picture of your online advertising campaigns–from a website visitor’s first click to their final conversion. Full guide here 👇 |

What is a Conversion Path? Marketer’s Complete Guide (2022) What’s a conversion path? Furthermore, how do conversion paths impact your marketing results? And how can you use conversion paths to get greater results? That’s the subject of today’s post. We’ll provide a quick definition with some examples, then describe how marketers can audit (and impro...