Boxcat Creative Communications

Sonic working their way into this story. There's a PR person in the wings making this happen 😊

Baker Mayfield opens up on ex-teammate Sam Darnold revitalizing career, Kevin Stefanski joining NFC South Baker Mayfield discussed his growth with the Tampa Bay Buccaneers, his respect for Sam Darnold, thoughts on Kevin Stefanski and his new Sonic partnership.

Jargon isn’t just an aesthetic choice. It dilutes meaning, erodes trust and makes writing harder to understand — or care about.

7 words ruining your writing — and the edits that fix them - PR Daily Jargon dilutes meaning, erodes trust and makes writing harder to understand — or care about

This is a great reminder. Don't let that wonderful piece of coverage languish. There's so much you can do to amplify the impact of your earned media coverage.

9 Strategies to Maximize the Impact of Your Earned Media Coverage | Cision Maximize the impact of your earned media coverage with these nine strategies.

Good advice here. Never let this question go unanswered. It really is a freebie and probably your best opportunity to share your insights in exactly the way you want them shared!

5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.

I went to brunch recently with a group of friends who had all worked at an advertising and PR agency together some years back. We got to talking about AI and the voiceover business and what AI had done to that line of work. Here's a good story on the "Bluetooth Lady" and where she thinks advertising audio is headed.

The Bluetooth Lady Speaks! ‘Voice-Over Actors Will Be Artisans in the AI Age’ Kristen DiMercurio went viral on TikTok when she revealed she was probably the voice of your Bluetooth speaker … and your headphones … and that gadget how-to video … and your insurer’s call center.

Timely as I've really started to notice these influencers in my feed lately.

These People Found Fame and Money—on LinkedIn The site, once known for wonky posts and career congratulations, has become a path to stardom for workers who aren’t afraid to inject a little personality.

The No. 1 reason quotes fail is because no one ever said them.

How to get better quotes - PR Daily Because corporate quotes don't have to be boring.

https://twitter.com/jappleby/status/1660632539160014848
When this guy went viral for holding a beer instead of an iPhone,
went real-time marketing.

Within 48 hours, the brand:
- made him their social spokesperson
- gave him his own merch line?!
- took him to the next PGA tour stop

A social case study + analysis 🧵:

Jack Appleby on Twitter “When this guy went viral for holding a beer instead of an iPhone, went real-time marketing. Within 48 hours, the brand: - made him their social spokesperson - gave him his own merch line?! - took him to the next PGA tour stop A social case study + analysis 🧵:”

Good thought starters. Set your intentions for 2023.

Worksheet: Set your intentions - PR Daily Work through this for yourself and with your team.

Take a breath before deciding if you should enter a conversation.

Thinking of jumping in on that trending topic? - SmartBrief Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.

The psychological sigh: If you want to calm down quickly, you need to make your exhales longer and more vigorous than your inhales.

How to Use Your Breathing to Stop Stress Instantly, According to a Stanford Neuroscientist A dead simple breathing exercise can help you short circuit stress, according to Stanford's Andrew Huberman.