La Tech - Marketing

The Marketing Department at Louisiana Tech has created its first newsletter. We are planning on publishing one twice a year. Hope you find it interesting and informative.

The Department of Marketing & Analytics at Louisiana Tech University is pleased to host a 4-day structural equations modeling (SEM) conference and workshop led by Dr. Barry J. Babin on June 8-11, 2015.

The combination of program and workshop allows a customized approach focusing on basic concerns related to the attendees’ research. Not only will we focus on using software, but more importantly, the seminar provides a foundation that provides a basis for truly understanding what SEM does and why it is such a powerful tool for testing theory.

Topics include: Theoretical Aspects of SEM, Scale Development, Higher Order Factor Analysis, Goodness of Fit, Multiple Group Analyses, Basic Software Introductions.

Workshop includes: Presentations, Individual Consultations, Hands-on Work Emphasizing AMOS, Opportunities to Network with Other Attendees and Instructors, Proceedings of Abstracts Post-Conference, and Course Credit for Students.

If you are interested in attending this conference, please see the flyer and registration form attached for details. Please forward this announcement to those who may benefit from attending this conference.

For more information or questions, please contact Nina Krey or Joanne Tran at (318) 257-4012 or at [email protected].

Summer SEM Conference & Workshop - An Insider's Perspective The Department of Marketing & Analytics is hosting a 4-day structural equations modeling (SEM) workshop led by Dr. Barry J. Babin on June 8-11, 2015.

Crown.com: Job position
Contact person: Heather Fleetwood [email protected]

Job opportunity with Millennium Health...check it out!
Contact Brandson Jackson at 318-927-0945

http://www.refinery29.com/2014/10/76036/homogenous-sales-associates-study

This is an article in the Journal of the Academy of Marketing Science written by Kate Pounders, Angeline Close, and La Tech Professor Barry Babin.

Why Stores Should Quit Hiring Look-Alike Sales Associates Having a strong brand identity is a goal for any savvy business; that's Marketing 101. At Brandy Melville, one of those, customers know they'll get made-for-Instagram California-girl separates sold by big-on-Instagram California-girl sales associates, and it doesn't take a super-shopper to know

The Department of Marketing & Analysis hosted a "Meet, greet, and eat" event, Tuesday, October 7th, allowing students to meet Mr. Bob Bolander, VP of Marketing at Premier Designs, which has its headquarters in the Dallas/Ft Worth area. Premier Designs, which sells high fashion jewelry, is a member of the Direct Selling Association. We appreciate the Direct Selling Association for sponsoring Mr. Bolander's trip to La Tech. Mr. Bolander spoke to La Tech students about the opportunities in direct selling with Premier Designs as well as the Direct Selling Association. Marketing students and students from Fashion Merchandising were able to meet several Marketing faculty including Department Chair, Dr. Barry Babin, Dr. Julie Moulard, Dr. Bruce Alford, Dr. Doug Amyx, Dr. Sean Dwyer, Dr. Hani Mesak, Mr. Larry Jarrell, and College of Business Interim Dean, Dr. Tim Bisping. Items discussed were the new concentration in the Marketing curriculum, the Marketing Club, and the upcoming France trip.

Joanne Tran, doctoral student in marketing at LA Tech, received the Best Student Paper Award at the 39th annual conference of the Association for Small Business and Entrepreneurship held in Memphis, TN, September 24-26. In addition to a plaque, she received a $500 award. Her presentation, entitled, “Exploring The Red Queen Effect on Vietnamese Small Businesses and Innovation Post-Hurricane Katrina: A Qualitative Study” was well received among conference participants.

Attention Recent Marketing Graduates:
Sterling Pharmacy is looking for a Marketing/Account Manager
Responsibilities include:
*Communicating with and visiting current accounts.
*Ensuring that account issues are dealt with in an efficient manner, informing management of any problems that may arise.
*Aware and in pursuit of opportunities for account growth and new business.
*Communicate the company's goals and represent the account's interests to the team.
*Provide regular two-way communication between the accounts and management, to provide strong team representation and set proper account expectations.

Travel is required with this position.

If interested, visit their website: www.sterling.pro or contact Sara G. Collie at [email protected] or call her at 318-497-5050

Sterling Pharmacy

Marketing Students...be sure and reserve your spot for our Meet, Greet and Eat event, Tuesday, October 7th, 4:00-5:30, College of Business Atrium. FREE FOOD, but need to rsvp by Friday, Oct 3rd. Email [email protected] to reserve a spot.
Meet College of Business Faculty, Mr. Bob Bolander, VP of Marketing for Premier Designs, and other marketing majors. Find out about the 2015 France trip, Marketing Club news, and about the new concentrations in Marketing. Don't miss out.

Have a great day.

Marketing Majors, check this out! Want to know more about the Marketing Concentrations, Marketing Club, study abroad programs? Keep reading...

COLLEGE AND HIGH SCHOOL SUMMER and FALL INTERNSHIPS in SPRING LAKE SHREVEPORT DOWNTOWN SHREVEPORT or TELECOMMUTING Looking for exceptional and meaningful work experience? Email your resume to [email protected]. Thanks! Meet the Founder www.youtube.com/watch?v=JR0Iv2Wf2yI Why Shreveport? www.youtube.com/watch?v=4H_qdXmuaD0 Opportunities in arts (administration, archiving, graphic design, history, product design), business (accounting, entrepreneurship, finance, management, marketing), education (alpine arts, aquatic arts, arts and nature programming, community outreach, environmental education), and nonprofit management (fundraising, grant writing, membership development, public relations, social media).

Meet the Founder of Rainforest Art Foundation http://kck.st/1mTvpCj http://www.marlenetsengyu.com Meet the artist behind the Rainforest Art Foundation of Long Island City, NY - and soon, Shreveport, Loui...