Closed Loop

Talking to your CFO the same way you talk to your marketing team will get you nowhere. Meet your finance team at their level and speak to their strengths -- pipeline, metrics that matter, and cost.

Learn how to talk to your CFO here in our bio 🗣

We get it, you don't need another newsletter to read.

That's why we made one with quick, informative insights on what's working and what's falling apart, all without the fluff. All readable in under 5 minutes.

Sound like your vibe? Check it out on our LinkedIn page: https://na2.hubs.ly/y0rtHZ0

Today’s marketing leaders face a pure existential challenge with their budget. CMOs walk a tightrope in this tight economy, defending long-term brand investments while proving short-term ROI, all under the surveillance of big brother — the CFO.

We covered all of this and more in our Making the Case for the Marketing Budget fireside chat, which you can now watch on replay here --> https://na2.hubs.ly/y0qcDG0

What’s New in the World of Advertising - Week of June 30th!

Advertising…the industry that never sleeps. Thankfully, we’ve got all of the major updates for you, courtesy of our very own Desirée M. Jones 🧠

🐦 X will soon charge advertisers based on ad size in feed –
A new pricing model introduces tiered rates tied to how much screen space a promoted post occupies. This change is in hopes of improving the user experience.

⏳TikTok’s forced U.S. sell-off delayed again –
TikTok will live to see another 90 days as another extension to find a U.S. buyer has been signed.

🎯 Microsoft to retire standalone tCPA and ROAS Bidding –
Starting August 4, Microsoft will be retiring tCPA and tROAS bidding strategies and will instead encourage advertisers to use Maximize Conversions or Maximize Conversion Value.

Anything we missed? Drop your updates below!

To no one's surprise, the main theme of this year's Google Marketing Live was AI, and all of the ways Google is using it to transform the platform as we know it.

With a focus on automation, collaboration, and brand elevation, here is a recap of the biggest takeaways of what's coming to Google ads:

🔎 AI is no longer just a tool—it’s the core of Google’s ad ecosystem, powering personalized, predictive experiences across all properties and reshaping how campaigns are built, targeted, and scaled.

🌟 As Google shifts toward AI-generated search experiences like AI Overviews and AI Mode, high-quality website content and architecture now directly influence paid and organic visibility, making content strategy more critical than ever for advertisers.

🎬 YouTube’s new Partnership Ads let advertisers amplify authentic creator content in their campaigns, enabling more trusted, organic-feeling brand promotion backed by audience insights and broader campaign integration.

⚒️ Google is introducing agentic AI tools across Ads, Analytics, and Chrome that go beyond basic automation by enabling conversational, strategic support. These tools will help advertisers diagnose performance issues and optimize faster while still requiring human oversight.

What's New in the World of Advertising - Week of June 16th!

The advertising world is constantly changing, and we want to make sure you have the most up-to-date information. With the help of our very own Desirée Jones, here are the newest updates for you 👇

👋 WhatsApp is incorporating ads into their Status tab starting June 16 (today) Meta is introducing ads into WhatsApp's Status screen (the app's take on Instagram Stories). Over 1.5 billion people utilize Status' on the app per day.

🚀 ChatGPT traffic is on the rise, 182% YOY increase in traffic
Google, YouTube, and Facebook all saw their monthly traffic decline in April, signaling that ChatGPT is now becoming a key source of information for many users.

🤖 TikTok unveils AI powered advertising tools
New products range from trend spotting, keyword suggestions, and audience viewing history, making it easier than ever to find your audience.

Anything we missed? Drop your updates below!

Did you hear that? We just won a for the third year in a row, and this year we won THREE awards!

Huge shoutout to our creative and production team for making the magic happen time and time again ✨

Any opportunity to come together, we'll take it!

So happy to connect with so many members of the team while in town for 💫

Are you ready to elevate your brand and stand out from the crowd?

Presenting: Closed Loop’s B2B Paid Media Hub 💥

Our B2B Paid Media Hub is a free resource packed with expert insights, new tactics, and actionable strategies that you can apply to your brand today and stand out from the crowd.

The best part? It’s all FREE.

And keep coming back for new resources, systems, case studies, and more! Because this is just the beginning 🚀

March 8th is International Women’s Day, and Closed Loop wouldn’t be where we are today without the women who play such a huge role in our company.

From leading client strategy to business intelligence to art direction, these women play an important part in our culture and success, and we couldn’t serve our clients to the highest caliber without them!

To help us celebrate, tag a woman below who inspired you, mentored you, or someone who is just all around a powerhouse at what they do 💪