Primetime Audio/Video
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Professional staff, professional installation, professional service. Low price guarantee. Interest
06/05/2026
🏆 Sony continues to set the standard for incredible picture quality.
The NEW Bravia-7 II and Bravia-9 II True-RGB TVs are here — combining stunning color, cinematic contrast, and sleek design.
No wonder Sony TVs dominated TV Shootout Awards for 8 years.
Come experience the difference at Primetime AV.
06/01/2026
🔥 Samsung’s newest TVs are redefining what picture quality can look like.
Introducing the NEW “R95H” Micro-RGB Series — engineered to deliver Samsung’s best picture ever.
From 32” to an incredible 115”, Primetime has the perfect screen for every room in your home.
Stop in today and experience it in person.
This Memorial Day, join us as we take a moment to reflect and remember those who gave their lives in service to our country.
Their courage and sacrifice continue to shape the freedoms we experience every day.
📺 The NEW 2026 TVs are HERE at Primetime AV!
With over 40 TVs on display, now is the perfect time to experience the latest technology from Samsung, Sony & LG — all in one place.
✨ Free Delivery
✨ 0% Financing Available
✨ Expert Local Service
Come see why Primetime is Rockford’s destination for Better Picture, Better Sound & Better Service.
“💳 Upgrading your home entertainment is easier than ever.
Enjoy flexible financing, expert setup, and local service you can count on — every step of the way.
That’s the Primetime difference.
”
🛠️ Installation Services - Want your new TV mounted on the wall or above the fireplace?
Primetime’s expert installers make it simple — clean, professional, and hassle-free.
From delivery to setup, we’ve got you covered.
04/25/2026
🚨 Come on in and save! The Spring Inventory Clearance Sale is going strong - and some of the best deals are still in stock.
If you’ve been waiting… this is your moment.
📺 Big brands
💰 Big savings
🏠 Local experts
Shop online: primetimeav.com
04/23/2026
🌿 Warmer weather = outdoor living
Take your music outside with outdoor speakers and sound systems built for patios, decks, and backyard entertaining.
Spring just got louder (in a good way).
📍 Visit Primetime in Rockford to hear it for yourself.
🌐 Shop online: primetimeav.com
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Contact the business
Telephone
Website
Address
6917 E State St
Rockford, IL
61108
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
| Sunday | 11am - 3pm |