Visit Rochester
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Always sharing why Rochester, NY is a great place to live, work, learn, play and visit.
A sales and marketing organization with initiatives to attract conventions, meetings, group tourism and leisure visitors to the Greater Rochester area. As the official tourism promotional agency for the community, Visit Rochester looks to area businesses as partners in marketing the community for tourism and economic development.
06/25/2026
ICYMI: Soccer Watch Parties are coming to the Rochester Public Market tonight 6/25 and tomorrow 6/26 from 6pm-12am! ⚽️🥅
The world's game is coming to Rochester!
Join us for free Soccer Watch Parties on Thursday and Friday at the Public Market, featuring live match broadcasts, food, music, activities, and a festive atmosphere for fans of all ages.
Learn more: cityofrochester.gov/soccer
06/24/2026
Between the last weekend of the Rochester International Jazz Festival, a Soccer Watch Party at the Public Market, exciting happenings at local museums, Pride events at GCV&M and International Plaza, and so much more, ROC is keeping us booked and busy this weekend. 📅✏️
Let us know what you’re most excited for in the comments and check out the link below to explore even more upcoming events.
https://www.visitrochester.com/events/
📸: d3vyspov (IG)
*Event details subject to change. Please contact individual event organizers for the latest information*
Rochester, NY | Visit Roc | Greater Rochester | Things To Do | Events | Western NY | Weekend Getaway
It’s Pride season in Rochester, and our community is going BIG for 2026. 🫶🌈
Rochester celebrates Pride month in July, and the calendar of events for the next month is jam-packed.
From the Rochester Pride Parade & Festival, to drag performances, celebratory events at local museums, comedy shows at various venues, and so much more, there are countless ways to celebrate your Pride in ROC.
Be sure to save this video and check out the link below for full event details and to explore even more Rochester Pride events!
https://www.visitrochester.com/blog/post/guide-to-pride-in-rochester-ny/
🎥: Trillium Health
Rochester, NY | Visit Roc | Greater Rochester | Pride | Things To Do | Events | Western NY
It’s officially the first day of summer and we can’t think of a better place to spend this sunny season than right here in ROC. ☀️✨💛
With the Rochester International Jazz Festival running through June 27, Erie Canal and Genesee River Cruises happening all summer long, the Party in the Park concert series kicking off on July 9, the Rochester Pride Parade & Festival coming to South Ave and Highland Park on July 18, and so much more, there’s never been a better time to plan your next visit to Rochester.
What’s your favorite part about summer in the Flower City? Let us know in the comments and check out the link below for more summer inspiration.
https://www.visitrochester.com/blog/post/things-to-do-this-summer-in-rochester-ny/
(Shoutout Visit Milwaukee for the video inspo. 🫶🏼)
Rochester, NY | Visit Roc | Greater Rochester | Things To Do | Summer
06/19/2026
The wait is over! The 23rd annual Rochester International Jazz Festival officially kicks off TODAY. 🎶🎹🎺🎻
From June 19-27, more than 300 live music experiences are coming to 19 stages across downtown Rochester. Headline performers for this year’s festival include Gladys Knight, Chris Botti, and the Count Baise Orchestra.
In addition to ticketed performances, the Jazz Festival features over 110 free shows on both indoor and outdoor stages.
Are you planning to attend this year’s Rochester International Jazz Festival? Let us know in the comments and check out the link below to learn more.
https://www.visitrochester.com/blog/post/guide-to-the-rochester-international-jazz-festival/
📸: Thom Bell, Tomas Flint, Steve Smith
Rochester, NY | Visit Roc | Greater Rochester | Things To Do | Events | Western NY | Live Music | Jazz | Rochester International Jazz Festival
06/19/2026
Commemorating Juneteenth in Rochester💚❤️🖤
The Rochester Juneteenth Festival in Dr. Martin Luther King Jr. Memorial Park is a free two-day event celebrating culture, community, music, food, education, and joy.
Head to MLK Jr. Park June 19-20, and enjoy:
🎤 A special performance by Rochester's own Danielle Ponder
🥁 Live music and entertainment
🎊 A parade on 6/20 from Main Street to East Ave
🍽️ Food vendors, merchandise, and community booths
👨👩👧 Family-friendly activities for all ages
Get full event details here: https://www.racf.org/about/events/2026-juneteenth-festival/
06/17/2026
With the kickoff of the Rochester International Jazz Festival, exciting Juneteenth events, Father’s Day celebrations, and so much more, it’s a good weekend to be in Rochester, NY. 🤩
Let us know your weekend plans in the comments and check out the link below to explore even more upcoming events.
https://www.visitrochester.com/events/
*Event details subject to change. Please contact individual event organizers for the latest information*
📸: gdeliaphoto (IG)
Rochester, NY | Visit Roc | Greater Rochester | Things To Do | Events | Western NY | Weekend Getaway
06/16/2026
2026 marks America’s 250th anniversary, and Rochester and Monroe County want you to come celebrate with us! ❣️🌟
Join us at ESL Ballpark on July 12 at 5pm to commemorate this milestone year with live music, delicious food, family-friendly activities, a huge firework finale, and all the good vibes you could want.
This event is completely free and open to the public, so grab some friends and come experience this unforgettable summer night.
Check out the link below for more details and we’ll see you there. 🫶
https://www.america250rochester.com/
Rochester, NY | Greater ROC | Things To Do | Western NY | America 250 | City of Rochester | Monroe County
Welcome to the Rochester Public Market. 🍎✨🥗🎶💐
Since opening to the public in 1905, the Public Market has been one of Rochester’s most diverse and vibrant gathering places.
The market is open every Tuesday, Thursday and Saturday morning, 52 weeks a year – yes, including in the winter! Local residents and visitors alike come together at the Rochester Public Market to connect with local farmers, food makers and small businesses. The market hosts 50+ events a year, welcoming guests for festivals, flea markets, food truck rodeos, live music and more.
The district around the Public Market is home to beloved local spots like Velvet Belly, Bitter Honey, Ziggy’s, NA Craft Kombucha, Rochester NY, and Rohrbach Brewing Company. No matter the season, there is always a reason to visit the Rochester Public Market.
Some Public Market events to have on your radar include
🍽️ Food Truck Rodeos: June 24, July 29, August 26, & September 30
🎹 Bands on the Bricks: July 10, 15, 17, 24, & 31; August 7, 12, & 14
🛍️ The Great New York State Flea: July 12, August 9, September 13, & October 11
🕸️ Halloween at the Market: October 25
Be sure to stop by this Rochester favorite the next time you visit ROC and check out the link below to learn more.
🎥: Bill Bouchard
Rochester, NY | Greater ROC | Things To Do | Western NY | Rochester Public Market
We are officially one week out from the 23rd annual Rochester International Jazz Festival!
With more than 300 shows and 1,750 artists taking over 19 stages all across Downtown Rochester, this year’s festival is going to be bigger than ever. 🎶🎻🎺
Check out the link below to learn more and we will see you at the 2026 Rochester International Jazz Festival.
https://www.visitrochester.com/blog/post/guide-to-the-rochester-international-jazz-festival/
Rochester, NY | Things to Do Rochester | Western NY | Live Music | Rochester International Jazz Festival
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45 East Avenue, Ste 400
Rochester, NY
14604
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |
| Saturday | 9am - 2pm |