LeadPoint Digital

Every brand has a story. The question is, are you telling yours? 🤔

This National Tell a Story Day, it’s a good time to think about what your marketing is really saying. Your message should build trust and show your audience the full picture of who you are. 🖼️

If your story is missing the mark, we'll help you craft a story that actually sticks! 🎯 Contact us today to get started 👉 https://leadpointdigital.com/about/contact-us/

From the agency to the classroom. 📚 Our very own Carrie Cousins recently shared her perspective on the value of an advertising degree with the Virginia Tech School of Communication.

Check out the post below to see her insights on what makes great creative and what agencies look for in top talent.

Spring is a fresh start. That includes who you trust with your marketing. 🤝

The right partner does more than just run campaigns. They understand your goals, fight for results that matter, and bring in leads you can actually close. 🥊

If you’re not seeing that kind of impact, it may be time for a change.

Are yo in need of a trusted marketing partner? Let's talk 👉 https://www.leadpointdigital.com/about/contact-us/

Stay up to date on all things LeadPoint Digital! 🩵💚

Insights, updates, and marketing tips delivered straight to your inbox. 📩

Sign up today 👉 https://bit.ly/4e7NqYY

Carrie will be speaking at the AAF Roanoke Amplify Your Impact nonprofit marketing workshop this Thursday, 4/23, at Melroze Plaza. 📌

The workshop is from 9AM – 5PM, with a light breakfast and lunch included. 🍴

Reserve your spot today, you won't want to miss this! 👉 https://aafroanoke.org/event/amplify-your-impact/

If your marketing is driving traffic but not conversions, the issue may be what happens after the click. 🖱️ Take time to review your conversion paths from start to finish.

✔️ Are your forms easy to complete?
✔️ Do your landing pages clearly communicate value?
✔️ Are your calls to action strong and visible?

Small gaps in the user experience can cause potential customers to drop off. 📉 When you work with a trusted marketing partner like LeadPoint Digital, we’ll help you clean up your conversions paths. Let’s talk! 👉 https://leadpointdigital.com/about/contact-us/

✨ Award Spotlight! ✨

At the PRSA Blue Ridge Summit Awards in February, we took home silver in the website category for our work on the Roanoke Blacksburg Innovation Alliance! 🏆

The Roanoke Blacksburg Innovation Alliance wanted a new website with a modern design that highlighted their new brand and connection with related organizations. They also desired an interface that allowed them to continue to add content and resources. The new website includes robust imagery, interactive features, and fully rewritten content with calls to action that has seen leaps in user activity since its launch in March 2025. 📈

Read more about the PRSA Blue Ridge Summit Awards here 👉 https://www.leadpointdigital.com/leadpoint-brings-home-3-prsa-blue-ridge-summit-awards-for-client-work/

When’s the last time you looked at your website? 🖥️

If your content feels outdated, hard to navigate, or no longer reflects your brand, your customers notice too. 👀

Your website should have relevant, easy to read content and guide visitors to take action. If it’s not doing that, it’s time for a refresh. 🔄️

Are you in need of a new website? Let's talk 👉 https://www.leadpointdigital.com/about/contact-us/

Always doing our best to contribute to Roanoke Blacksburg Technology Council wins, whether they're in marketing or DEKA! 💪

LeadPoint Digital Managing Partner Brad Timofeev and Vice President Carrie Cousins are scheduled to speak at regional marketing conferences and workshops this month. 🎤

Their topics range from AI and SEO, to user experience, effective recruitment, and marketing strategy for non-profits—showcasing the depth and breadth of expertise that defines LeadPoint Digital. 🧠

Learn more about these upcoming speaking engagements and how to book Brad and Carrie for your own marketing events here 👉 https://www.leadpointdigital.com/leadpoint-digital-senior-leaders-to-speak-at-regional-marketing-events/

In an era where AI can automate the "doing," the real value of a marketing partner lies in the thinking. Stop reacting to the market and start defining it.

Read Carrie’s full article in the April edition of Valley Business FRONT 👉 https://bit.ly/4rYsKJr

Spring cleaning isn’t just for your home. It’s for your marketing too. 🐝🌻

Now is the time to take a step back and ask the big questions. Is your strategy driving results? Are you reaching the right audience? Are you on track to hit your goals? 🎯

If not, it might be time for a reset. 🔄️

Ready to build a strategy that gets proven results? Let's talk 👉 https://www.leadpointdigital.com/about/contact-us/