Mel's Trading Post

Whether you’re camping, heading to the beach, cheering on the sidelines, or just relaxing in the backyard, the Rumpl Original Puffy Blanket is built for adventure!

Made from 100% recycled materials, these blankets are water-resistant, machine washable and dirt & pet hair resistant!

My favorite feature? The paracord corner loops let you stake your blanket to the ground, so you don’t have to chase it across the campsite every time the wind picks up.

We just got a fresh restock of the Original One-Person Blanket, Travel Blanket, and Camp Pillow!

Stop into Mel’s Trading Post before 5 PM today and grab yours before they’re gone. Adventure season is here, and these won’t stay on the shelves for long!

Are you a super last-minute shopper like me? Don’t forget that we’re open 10–3 this Sunday (and every Sunday😉) for all your Father’s Day needs!

Not sure what to get Dad? A Mel’s Trading Post gift card is always a great option. It lets him upgrade his fishing gear, camping equipment, get a new bike accessory, or something else for his next Northwoods adventure. And if you need a card, you’re in luck! We still have Father’s Day cards in stock.

Coffee tastes better outside. ☕🌲

Looking for a gift for the camper, adventurer, or coffee lover in your life? The VSSL Nest Pour Over Kit is the perfect way to upgrade their morning routine. This portable coffee brewing system features double-walled stainless steel insulation and packs everything needed to make a great cup of coffee wherever the day takes you! From the campsite to the canoe landing and everywhere in between.

Pair it with the legendary Jetboil Flash for the ultimate camp coffee setup. The Jetboil Flash boils water in seconds, making it easy to enjoy a hot cup of coffee before hitting the trail, paddling your favorite lake, or settling into camp for the evening.

Whether you’re overlanding, backpacking, camping, or simply enjoying a quiet morning outdoors, this combo is built to fuel every adventure.

Does your dad love fishing? 🎣

Stop by Mel’s and find the perfect Father’s Day gift for the dad who’d rather be on the water.

💙 Wolf Moon Nets are handcrafted right here in Wisconsin and built to last a lifetime of fishing memories.

💙 Fly tying kits and supplies make a great hobby for dads who enjoy slowing down and spending a little quiet time at the tying bench (or it’s a fun activity the whole family can learn together).

💙 A Rapala Fish ’N Fillet Knife is a tackle box essential and a trusted tool for every successful day on the water.

💙 Tenkara fly fishing rods are simple, lightweight, and perfect for the dad who can’t resist stopping at every promising stretch of river.

Stop in and let us help you find a gift he’ll actually use all season long! 🎣🌲

Old Town kayak delivery just hit our shelves!

Whether you're looking for the perfect Father's Day gift or treating yourself before the first day of summer, now is the time to get out on the water. ☀️

Living in the Northwoods means making the most of every sunny day and there's nothing quite like seeing the Northwoods from the seat of a kayak.

Stop in before 5 PM or give us a call to see what models are available!

Looking for a Father’s Day gift he’ll actually use? The Electra Townie Go! S is built for dads who love getting outside, exploring the Northwoods, or simply enjoying the ride.

The Townies upright riding position provides better visibility, incredible comfort, and the confidence of being able to place both feet flat on the ground when stopped.

Now the Townie Go! S is back with more power and a throttle to make every ride even more fun! This bike will make getting there just as enjoyable as the destination for him.

Stop by Mel’s this week and let Dad take one for a test ride. Father’s Day is the perfect excuse to upgrade his ride and create some new summer memories.

Father’s Day is just around the corner! Have you started thinking about what you’re getting Dad yet?

These cards are perfect for the dad who has everything. They’re blank inside which gives you plenty of room to write a heartfelt note, share a favorite memory, or tell him just how much he means to you.

Stop in this week to pick out a card for Dad and browse our Father’s Day gift ideas while you’re here. 💚

REMINDER : the street parking around Mel’s will be unavailable tomorrow due to the car show! Park in the lot on Anderson Street or the lot by City Hall to have the shortest walking distance into your favorite outdoor sporting goods store! 💚

Tomorrow, June 13th there is A LOT going on in downtown Rhinelander. Several area streets will be closed. Please plan to park in public parking lots and surrounding streets.

Blue - Rhinelander Car Show
Green - Art Fair on the Courthouse Lawn
Orange - Master Gardeners Plant Sale in Stevensport Square
Purple - Red Knights MCWI Chapter 5 Motorcycle Show & Ride

2026 marks 80 years of Mel’s Trading Post being part of the Rhinelander community.

We are incredibly grateful to have been woven into so many of your stories over the years and honored that you have become such an important part of ours! From family fishing trips to first jobs, friendly faces, and everyday visits, these memories are what make Mel’s Trading Post more than just a store.

As we celebrate this milestone, we’d love to hear from you!

Share your favorite memory of Mel’s Trading Post or a staff member, past or present, in the comments below. We can’t wait to read your stories, reminisce about the past, and celebrate the people who have made the last 80 years so special.

Thank you for being part of our journey. Here’s to the memories we’ve made and the many more still to come. ❤️

If you're looking for a camping meal that's both substantial and delicious, Peak Refuel has you covered. Made with real ingredients, these freeze-dried meals rehydrate quickly, pack light, and deliver the calories and protein you need after a long day outdoors!