Triblio

Hey there 👋

As you may know, we’ve been part of the Foundry family for some time now.

Starting July 14th, the Triblio page will be sunset as we merge with our parent company. We will no longer be posting to this page.

We’ve enjoyed growing our ABM programs with you on this page, and we’re so excited for what’s to come with Foundry ABM as we continue to bring the power of ABM and intent data together for talented marketers and salespeople.

To stay connected and continue seeing our educational content in your feed, please follow the Foundry page here: https://hubs.la/Q01XlFmf0

We are excited about this transition and the opportunities it brings!

It happens. 🤷

Your ABM program isn’t living up to expectations.

You are struggling to see results and prove ROI.

However, there are a few action items that make a HUGE difference when getting any ABM program off the ground.

We’ve helped launch thousands of ABM programs…

And over the years have identified 4 reasons for ABM program failure and how to solve them.

Check it out:

4 Reasons Your ABM Program Isn’t Living Up to Expectations • Foundry 4 Reasons for ABM program failure and solutions on how to solve them.

As we get ready to dive into Q3…

We realize this has been a challenging year for marketers and salespeople so far.

🥂 We wanted to say cheers to all the marketers gearing up for a bigger and better H2.

Here's a few resources to help kick off a successful quarter:
- Pipeline Velocity Calculator: https://hubs.la/Q01W5r9X0
- The Modern Marketer’s Guide to ABM: https://hubs.la/Q01W5Vdm0
- B2B Advertising for Beginners: https://hubs.la/Q01W5Hbp0
- IntentBot: https://hubs.la/Q01W5TVR0

Let’s crush Q3 goals together. 🖤

There’s A LOT you can do with intent data.

Intent data, when harnessed by sales and marketing teams, is exponentially shortening sales cycles.

Because of this, it only makes sense that intent data activation is a top priority within B2B organizations.

Our tip to start harnessing intent data's full potential? 👇

Start small, keep your goals attainable, and have frequent conversations with your sales team and intent data providers.

Check out some of the most frequently asked questions on intent data, with answers to help master data activation: https://hubs.la/Q01VZxwZ0

Intent Data FAQs • Foundry We answered 13 top questions around intent data activation so you'll know what it is and how to use it effectively.

We want you (if you fit our ICP 😉).

A well defined ideal customer profile (ICP) is a strong foundation for any successful program.

And in reality, having an ICP doesn’t really matter unless it’s the ‘right’ ICP.

Organizations with a strong definition, can achieve up to 68% higher win rates, as well as shorter sales cycles, and greater ACV and LTV.

So what exactly is an ICP? Why is an ICP important for ABM? And how do you build an ICP that will set you up for success? Learn more in our blog - ABM Basics: How to Build an Ideal Customer Profile (ICP):

ABM Basics: How to Build an Ideal Customer Profile (ICP) - Triblio Blog What exactly is an ICP? Why is an ICP important for ABM? And how do you build an ICP? Read to learn these + more tips.

Are you using HubSpot in your ABM strategy?

HubSpot’s CRM platform not only allows users to track customer relationships but also aligns sales and marketing teams by facilitating marketing, sales, and service processes — in other words, it’s a one-stop shop for managing and improving the customer relationship. 🤝

Triblio's ABM platform syncs with HubSpot to support list building, predictive scoring, ROI reporting, and prioritizing accounts for sales.

Learn 3 Ways to Use Triblio Tools with HubSpot CRM to Scale Pipeline Growth and Boost Sales: https://hubs.la/Q01VC7pW0

Why Integrate Your CRM with Powerful Account-Based Marketing Software? - Triblio Blog 3 Ways to Use the Triblio ABM Integration with HubSpot to Supercharge Marketing and Sales Workflows

“We have an ABM platform but our team doesn’t even use it anymore.” 😱

This is a terrifying sentence for any B2B marketer...

Lack of adoption can doom your ABM program to fail before it ever gets off the ground.

So what causes a lack of adoption, and how can you ensure your thoughtfully designed ABM programs and carefully selected ABM tools won’t collect dust on the shelf? 👇

Here's 5 tips to ensure ABM program adoption: https://hubs.la/Q01VhQTy0

Pipeline velocity can help answer vital questions around the sales process. 👀 Here’s a few questions to consider when using pipeline velocity:

⚡ Identify trends in the pipeline velocity over time. Are leads moving through the pipeline faster or slower than in the past?

⚡ How does your budget / resource allocation match up to your pipeline sources - are you investing in increasing the most valuable, efficient sources of pipeline?

⚡ Seeing changes quarter over quarter in your ACV, sales cycle length, volume, or win rate? Look for changes in sales processes that could have had an effect.

Easily calculate your own pipeline velocity using our free pipeline velocity calculator tool: https://hubs.la/Q01V6gxY0

👀🚀 Proof is in the pipeline!

Thank you to all of our customers who have reviewed us on G2. We’re pumped to be named a leader across the Summer 2023 Grids®.

See what other Triblio users are saying here: https://hubs.la/Q01TQG4m0

After executing thousands of orchestrated ABM campaigns...

We've mastered 4 actionable ABM plays (that we're about to let you in on). 👀

✨Steal our strategy in The Orchestration Playbook.

Here's 4 free proven ABM plays that you can implement into your own account-based strategy.

Read the guide to learn the benefits of orchestrated ABM campaigns and how to get started. Download your copy now: https://hubs.la/Q01THn6W0

The #1 thing affecting your outcomes in sales or customer success (that is 100% in your control)? ⬇️

According to Andrew Mahr, Triblio CCO - Preparation: https://hubs.la/Q01TjcfY0