Comscore

✨The best and brightest from screens big and small came together on Tuesday for the 80th annual Golden Globes, and social media users took notice.

Posts mentioning the awards saw over 90 million actions this week , up 48% from 2021, and 189 million video views, up 32% from 2021. 📈

Local TV Talks

WATCH our new interview series unpacking the latest insights in local television measurement with Industry leaders and Comscore CEO Jon Carpenter.

In this launch episode of Local TV talks, join EVP of Charter Communications and President of Spectrum Reach, David Kline as they unpack the opportunities and challenges ahead.

Click the link below or listen via your favorite audio streaming platform.https://www.comscore.com/Insights/Local-TV-Talks

Local TV Talks Hear about the latest in local television measurement, advanced audiences, addressability and more in Comscore’s new industry interview series with CEO Jon Carpenter.

Comscore at CES 2023

WATCH 🤳 the video of our expert panel at CES C Space sharing their measurement insights for 2023.

The session called 'The Complete View of the New Consumer' with Larry Allen (Comcast), Dana Bhargava, (Sanofi), Mike Bregman (Havas Media Group) and Peter Hamilton (Roku) was moderated by Comscore's Steve Bagdasarian.

Visit https://www.comscore.com/Insights/Events-and-Webinars/Event/2023/Comscore-at-CES

Comscore at CES 2023 CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.

Comscore's Steve Bagdasarian In The C Space Studio – CES 2023 - C Space Studio - CES 2023 On Demand

The Studio at CES C Space recently hosted Comscore's Steve Bagdasarian to step out today's omnichannel consumer and trust in the Web3 era.

Watch the video: https://videos.ces.tech/detail/videos/c-space-studio/video/6318250795112/comscore-s-steve-bagdasarian-in-the-c-space-studio-%E2%80%93-ces-2023?autoStart=true

With thanks to James Kotecki for having us!

Comscore's Steve Bagdasarian In The C Space Studio – CES 2023 - C Space Studio - CES 2023 On Demand Steve Bagdasarian - EVP of Growth - Comscore

Comscore's Steve Bagdasarian stopped by the C Space Studio at CES today to share his insights about the year ahead, consumer trends and all things measurement.

Use the link below to meet our team at CES or join us for drinks at C Space tomorrow. Details at https://www.comscore.com/Insights/Events-and-Webinars/Event/2022/Comscore-at-CES#CES2023

Happy New Year from all of us at Comscore! 🎇

Whether it's about quiet R&R or big days with family, we hope you enjoy this special time of the year. ✨

Your friends at Comscore wish you a wonderful holiday season and a healthy and fabulous start to 2023.

Wherever you find yourself in the world, we're looking forward to reconnecting with you in January.

KAZT Phoenix Selects Comscore for Local TV Measurement Currency

We love our partners. A warm welcome to KAZT, leveraging our next-generation local television measurement and advanced advertising solutions.

Comscore is bringing local market buying and selling closer to the way national investment is transacted, for more details visit https://www.comscore.com/Insights/Press-Releases/2022/12/KAZT-Phoenix-Selects-Comscore-for-Local-TV-Measurement-Currency

KAZT Phoenix Selects Comscore for Local TV Measurement Currency AZTV7 (KAZT-TV) today announced that it has signed an agreement with Comscore - a trusted partner for planning, transacting, and evaluating media -a to use Comscore’s local TV currency as the primary source to sell and post advertising buys.

🌟Last chance to register!🌟 Join us tomorrow for the latest snapshot of the media landscape and trends before we head into 2023.

🔎 With our complete view of the consumer, we'll share our top 22 insights across digital, television, social, and movies tomorrow at 12pm ET.

➡️ Secure your spot here: https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2022/Comscores-Top-22-Insights-from-2022

Comscore’s Top 22 Insights from 2022

💡 Dive into our top 22 insights from 2022 with us as we uncover the key trends related to digital, linear television, social, gaming and movies. It’s an event you won’t want to miss!

👉 Register free: https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2022/Comscores-Top-22-Insights-from-2022

Comscore’s Top 22 Insights from 2022 What a year it’s been. As the marketplace continues to evolve we’ve seen an even bigger media landscape, more fragmentation and deeply interconnected audiences. Join us in rounding out 2022 with a look at our Top 22 Insights in this final webinar of the year!

Fall TV Premiere Rankings: September to November 2022 in Review

📺Fall TV premiere rankings are here!

As the season comes to a close, take a look at how both new and returning series stacked up on linear, streaming and social media. 👇

Fall TV Premiere Rankings: September to November 2022 in Review From the fan favorites to the brand new, see which series topped our fall premiere rankings across linear, streaming, and social.

Comscore’s Top 22 Insights from 2022

Before you break for the holiday season, dive into the key trends in digital, television, social and movies leading into 2023.

Join us for Comscore's Top 22 Insights of 2022 with your hosts Danan Ren, James Muldrow, Ian Essling and Paul Dergarabedian
Register free:
https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2022/Comscores-Top-22-Insights-from-2022

Comscore’s Top 22 Insights from 2022 What a year it’s been. As the marketplace continues to evolve we’ve seen an even bigger media landscape, more fragmentation and deeply interconnected audiences. Join us in rounding out 2022 with a look at our Top 22 Insights in this final webinar of the year!

Online bargain hunters have increased by 68% in the U.S. 🛒

Find out what is influencing their purchasing decisions 👉 https://www.comscore.com/Insights/Infographics/Retail-tis-the-season-of-the-bargain-hunter

If you're heading to CES 2023 we'd love to connect!

Catch us at C Space on January 6 at 4pm for our Visionaries and Vino session or schedule time 1:1 with our team on the ground via this link 👇

https://lnkd.in/ejhScP4C

The lines between Food & Grocery delivery continue to blur

We're seeing the change in recent delivery trends in the U.S. 🍏🥡and the boundary between food and grocery delivery is beginning to blur. Read more at the link below. 👇
https://comscore.com/Insights/Blog/Trends-In-Food-And-Grocery-Delivery

The lines between Food & Grocery delivery continue to blur The line between Food and Grocery delivery is blurring as the top third-party Food Delivery merchants add groceries and convenience stores to their delivery services.

Have you caught the latest episode of the new movie industry podcast Ticket to Ride? Join Comscore's Paul Dergarabedian and Mike Polydoros from PaperAirplane Media for an insider look at the business of Hollywood.

Follow the links below to listen wherever you get your podcasts for a wrap of the Box Office each week and their preview of the trends ahead.

Spotify: https://lnkd.in/gtNz3xSv
iTunes: https://lnkd.in/gszrWhfx
Amazon: https://lnkd.in/g-3qPvf9

USA & England fought hard on the pitch, but who caught the most attention on social media? Check out their FIFA World Cup social insights!

Download our infographics to find out more about soccer (football) fans & where to find them on social media.

U.S. data 👉 https://www.comscore.com/Insights/Infographics/Game-on-The-FIFA-World-Cup-kicks-off

U.K. data 👉 https://www.comscore.com/Insights/Infographics/Game-on-The-FIFA-World-Cup-kicks-off-UK
.
.
.
Pssssst... 2nd slide answers: ROLEX and Budweiser

We're thankful for you! To our communities in North America, Happy Thanksgiving from all of us at Comscore.

To all the marketers out there making the last adjustments to posts for Black Friday, Cyber Monday, and all the other upcoming holiday sales, we see you!

Check out our latest infographic to inspire and inform your content strategy, from creative best practices to the best time to publish.

https://www.comscore.com/Insights/Infographics/What-social-marketers-need-to-know-for-this-years-holiday-sales

Here Are Adweek's 2022 Best of Tech Partner Awards Winners

We are thrilled to be named the winner of the Best in Online Audience Measurement category in this year’s Adweek Readers Choice: Best of Tech Partner Awards.

This award is a special honor as it was voted on by Adweek's audience.

Learn more here: https://www.adweek.com/media/meet-the-winners-of-the-2022-adweeks-readers-choice-best-of-tech-partner-awards/

Here Are Adweek's 2022 Best of Tech Partner Awards Winners Across 33 categories, our audience selected the top performers in ad tech and mar tech.

⚾️ In this year's World Series, Houston won on the field. But who were the champions of television and social media? And how did the series perform as a whole?

We break it all down in our newest blog. Read more here: https://www.comscore.com/Insights/Blog/World-Series-2022-is-a-Home-Run-Across-Screens

Simulmedia Partners With Comscore to Help Entertainment Marketers Reach Viewers Across Linear & Streaming | Simulmedia

Comscore’s partnership with Simulmedia will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching or streaming.

As choices exponentially increase for TV consumers, it is important marketers have access to accurate audience data to ensure they get their message in front of the right audience.

Read the latest about our integration with Simulmedia at the link below:

https://www.simulmedia.com/blog/simulmedia-partners-with-comscore-to-further-enable-entertainment-marketers-to-reach-target-viewers-across-linear-TV-and-streaming

Simulmedia Partners With Comscore to Help Entertainment Marketers Reach Viewers Across Linear & Streaming | Simulmedia Simulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.

Last week, Comscore's Carol Hinnant sat on a panel of industry innovators at Paramount's Addressable Now to discuss addressable media today and what needs to be done to drive it into the future.

She joined Adam Paul of LiveRamp, Jonathan Steuer of VideoAmp, Stuart Schwartzapfel of iSpot.tv, and Tom Keaveney of 605 to share insights with the Paramount audience.

Be sure to find the Comscore team at upcoming events here: https://www.comscore.com/Insights/Events-and-Webinars

If you're heading to 'Go Addressable 2022: Advancing The Future of Television' on November 16th, be sure to say hi to Comscore's Elizabeth Daly.

The Future of Addressable panel discussion with Lizzy will also include Howard Shimmel from Janus Strategy and Insights, Helen Katz from Publicis Media , Ross McCray from VideoAmp and Brad Stockton from dentsu.

For more details visit https://www.comscore.com/Insights/Events-and-Webinars/Event/2022/Go-Addressable-2022

Interested in branded content campaigns? Want to reach wider audiences and build stronger relationships with new consumers?

Join our upcoming webinar to learn all of this and more on November 9, 2022, at 11:00 AM ET. Click our link to register free:
https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2022/Revving-Up-Your-Social-Revenue-The-Intersection-of-Content-and-Consumers

🌌 Taylor Swift's newest album Midnights has been all the buzz as she tops the charts for streaming and sales. But how has she performed on social media?

⭐️ With an audience bigger than Kim Kardashian's and partnerships with the likes of the NFL, Swift is truly taking social by storm.

➡️ Read more about her impact in our newest blog here: https://bit.ly/3NB4oTx

Looking back at the Halloween festivities on social media this weekend, there was a scary number of total engagements: over 204 million!

Here, we looked at the top posts from creators and brands to see who won over their audience this .

While there were some epic celebrity costume posts in the creator category, NASA - National Aeronautics and Space Administration had the most engagements of any brand or publisher with a photo of the Pillars of Creation.

Photos from UConn School of Fine Arts's post

What a thrill to officially launch the partnership between Comscore and UConn ’s Social Media Analytics Command Center!

A big thank you to Professor John Murphy for welcoming Comscore’s Ed Hannigan, Danan Ren, and a quite a number of alumni now on the Comscore team (11 in total) back to campus.

We spent the day deep diving into the data and getting some great career advice during a panel discussion including our CMO and EVP of Digital, Tania Yuki, and VP of Sales, Grant Johmann alongside Ed and Danan.

To current and future students studying digital and social data analytics at UConn Digital Media & Design, we’re excited and looking forward to working together! The Comscore team is absolutely thrilled about this partnership and to welcome a new generation of future leaders in media and measurement.

With Halloween right around the corner, engagement with posts surrounding costumes is increasing at a frightening rate 🎃

Whether you are dressing up as something boo-tiful or bone-chilling, see what’s leading this 456% engagement increase and more in our spooky new blog 👻

https://www.comscore.com/Insights/Blog/Halloween-shopping-for-scarily-good-costumes

Looking for NEW insights for your branded content campaigns? Join our upcoming webinar in which we will share key tips on mastering the latest trends in this advertiser-driven content world.

Register now for free at Comscore.com/branded

🚨Don't miss tomorrow's presentation where we will be breaking down the need-to-know insights for the banking industry to inform strategy in 2022 and beyond.

➡️ Register for free here: https://comscore.com/Insights/Events-and-Webinars/Webinar/2022/Banking-in-2022-Digital-first-or-dead-last

Happy to everyone celebrating today from the team at Comscore!

Health mobile app audiences have grown 58% over the last 4 years 🩺

Learn more about some of the apps being used to track health info & fitness programs 👉https://www.comscore.com/Insights/Infographics/Traffic-to-health-apps-has-increased-by-29-percent-since-2018

After 4 days of panels, networking, keynotes and coffees, Advertising Week New York wraps today.

We loved seeing Team Comscore at key sessions like “Navigating a Cookieless Future” with our COO Greg Dale.

Our highlight was the keynote from Comscore CEO and Data Lover in Chief, Jon Carpenter, called “The Consumer Centric Measurement Revolution”.

We’ve been getting your messages for that content from the AdWeek organizers and we hear you, a recording is on its way if you missed the live stream!

A big thanks also to Rachel Gantz and Carol Hinnant for sharing their expert panel insights about the future of CTV.

Is it just us or are people more excited to be back at industry events? Catch our team at an upcoming event via these details: https://www.comscore.com/Insights/Events-and-Webinars

As consumers are more careful with their money, banks increasingly need to ensure that they are engaging their existing and potential customers online.

Join us to learn why digital & social media are essential parts of any banking institution's marketing strategy and identify opportunities for growth.

Register here: https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2022/Banking-in-2022-Digital-first-or-dead-last?elqCampaignId=&utm_campaign=&utm_medium=email&utm_source=comscore_elq_GLOB_REG_OCT2022_WBNR_NEW_GENERATION_OF_BANKS_IF_VB

Join Comscore’s Angela Rodriguez and Paul Westcott from L2 as they share how you can reach political audiences aligned to your campaign goals based on voter profile audiences tailored for privacy-safe political targeting.

➡️ Register here: https://bit.ly/3DkQhyp