The Benchmarking Company

An example of the Benchmarking Company's substantiated claims in action!

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims.

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

What Beauty Brands & Influencers Need to Know about Truth in Marketing!

Read our latest article from Global Cosmetic Industry here: https://bit.ly/3SK4n3k

We love to see our clients' claims in action!

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims.

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

"Ninety-eight percent of respondents agree that healthy-looking and -feeling hair begins with the health of the ," noted a 2023 report from The Benchmarking Company.

The report added, "According to 99% of those surveyed, she believes that hair health can be impacted by stress, nutrition and underlying health issues. She recognizes that scalp health is a critical component of having a healthy-looking head of hair."

It's perhaps no surprise, then, that hair and scalp spas are trending.

Read the full Global Cosmetic Industry article here: https://bit.ly/4ekfLLZ

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims.

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

Our unique approach ensures your claims are powerful as well as compliant with advertising and marketing regulations for cosmetics and personal care products.

Drop us a note for more information on beauty & personal care product testing and specialized beauty consumer research. Email us at [email protected]

"Ninety-eight percent of respondents agree that healthy-looking and -feeling hair begins with the health of the ," noted a 2023 report from The Benchmarking Company.

The report added, "According to 99% of those surveyed, she believes that hair health can be impacted by stress, nutrition and underlying health issues. She recognizes that scalp health is a critical component of having a healthy-looking head of hair."

It's perhaps no surprise, then, that hair and scalp spas are trending.

https://www.gcimagazine.com/brands-products/hair-care/news/22918580/hair-microneedling-scalp-spas-the-rise-of-scalp-wellness-new-spate-data

*Photo by Moose Photos at Pexels

The Benchmarking Company offers in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success.

Our consumer perception studies garner powerful, validated consumer claims, promote growth in market share, bolster sell-in and sell-through, and mitigate legal and regulatory risk. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims.

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

The Benchmarking Company offers in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success.

Our consumer perception studies garner powerful, validated consumer claims, promote growth in market share, bolster sell-in and sell-through, and mitigate legal and regulatory risk. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

We ensure your claims are powerful and compliant with advertising and marketing regulations!

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

Ensuring you have credible claims is vital to mitigate legal and regulatory risks.

Let The Benchmarking Company help you with your next consumer perception study. Call (703) 871-5300 or email us at [email protected]

The Benchmarking Company offers in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success.

Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

Did you know we offer in-person and virtual focus groups?

Contact TBC for more information about our focus group services. Call (703) 871-5300 or email us at [email protected]

We spoke with Jennifer Santos about endorsement and testimonial advertising law to answer the nagging questions on every influencer marketer’s mind.

Make sure to read all about how to ensure your messaging is clear, transparent, accurate, and substantiated!

👉 Read the full article here: https://bit.ly/3SK4n3k

Here's what our clients say about their experience working with us!

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

👉 For information on Beauty/Personal Care Product Testing and specialized consumer research visit benchmarkingcompany.com