The Benchmarking Company

The Benchmarking Company

Nearby advertising & marketing companies

Laura Photography
Laura Photography
Plaza America Drive

Comments

New data from The Benchmarking Company shows that shoppers are researching marketing data and efficacy for their and more.

https://hubs.li/Q01bw3tF0
I am on the Loreal panel and have been asked to participate many times. I have not been asked once by you guys in over 3 years. Done. Thank you!
See why shoppers are flocking to Ulta Beauty in the latest The Benchmarking Company infographic spanning everything from to .

http://ow.ly/T1TD50GbRIe
What are shoppers looking for in their and ? A lot, according to The Benchmarking Company. Find out what's hot in in this informative !

http://ow.ly/F09j50EDAmH
I did my research for the Pink Panel and was so excited with the outcome. It was definitely positive and would share with all. It was easy and simple to keep log and follow instructions. I loved the product and would highly recommend it. Thank you for the wonderful opportunity. Hope to get chosen for another one.
Where are buying their right now? Find out in the latest from The Benchmarking Company:

The Benchmarking Company is the beauty product testing and consumer study firm for the beauty & pers

The Benchmarking Company is a bi-coastal consumer research firm distinguished in the industry with a proven track record in cosmetics, skincare, beauty devices, body care, hair care, nail care, fragrance and wellness/personal care. Our company provides branding, marketing and strategy professionals in the beauty and personal care industries with forward-thinking, need-to-know information about it

10/18/2023

Our Lids to Lashes infographic is here!

In this issue we asked more than 2,600 US female beauty and personal care consumers what they had to say about their lash, brow, shadow and mascara must-haves.

All of our infographic series are complimentary and contain feedback from thousands of real consumers.

View all of our Beauty by the Numbers infographics here: https://bit.ly/3s1fHLc

Photos from The Benchmarking Company's post 10/16/2023

We are thrilled to see our clients and former clients being indicated for the CEW Beauty Awards. Congratulations to all of you on this achievement! Wishing you all continued success. Our roster of incredible clients makes us proud every day!


Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

10/05/2023

What’s Driving Increased Skin Care Patch Usage?

The Benchmarking Company surveyed more than 3,500 U.S. female beauty consumers during the summer of 2023 to find out which patch formats are consumers most receptive to, what are they buying now, what is on their patch wish list and if their patch expectations realistic.

👉 Read the article: https://bit.ly/3tgAHAZ

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

09/14/2023

Our Wellness Patch infographic is here!

In this issue we asked more than 3,500 US female beauty and personal care consumers what they had to say about patches.

All of our infographic series are complimentary and contain feedback from thousands of real consumers.

View all of our Beauty by the Numbers infographics here: https://bit.ly/3s1fHLc

09/13/2023

📆 Mark your calendars! The Happi & Nutraceutical World Wellness Conference will be on November 3rd, in New York City!

Come see our co-founder Denise Herich speak on the market of wellness and beauty. TBC recently uncovered 5 hot beauty and personal care trends that US consumers crave—and what she (and he) needs from your brand to try them. With personalized beauty, all roads lead to wellness!

👉 View all of our upcoming events here: https://bit.ly/46euPGV

09/12/2023

🎙️ You won't want to miss this presentation today!

Denise Herich from the Benchmarking Company will be discussing market trends at this State of the Industry & Regulatory Update Luncheon.

08/30/2023

Brows are big business and growing!

👉 Read the full article from CNN to learn where the eyebrow industry is headed and what consumers are looking for: https://cnn.it/3OWaLBW

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

Photos from The Benchmarking Company's post 08/29/2023

Why you should substantiate claims using a third-party research firm.

Brands should possess the most reliable substantiating evidence available for their advertising claims. Testing conducted by an independent third party is the gold standard and helps to avoid bias in the testing process.

Interested in claim substantiation for your brand? Call (703) 871-5300 or email us at [email protected]

👉 This is part of our article “Beauty Product Claims & the NAD: Why Substantiation Matters” for
To read the whole article, check out our link in the bio

08/29/2023

Thanks to for giving me my first ever byline with this piece on the big business of brows.
Fascinating delving into how this whole market just exploded with pioneers including , and . And thanks to all those who gave me stats / quotes including , of , of , , , , and .
Read the full story via the link in my bio…
I’m just thrilled we’re no longer doing that plucked to extinction then drawn in look. Although mine are fairly low maintenance: threaded by when they look like they’ve started to develop an unruly bent, and filled with a swipe of Boy Brow or Gimme Brow or, when I’m feeling like I have more than 10 seconds, I might try filling in the weird gap with an pencil.
What about you? Tell me your brow routine…
👀
👀
👀
👀
👀
👀

08/18/2023

🎙️ You won't want to miss this presentation!

Denise Herich from the Benchmarking Company will be discussing market trends at this State of the Industry & Regulatory Update Luncheon.

👉 Make sure you register here: https://bit.ly/3OEDATb

07/26/2023

Consumers Tell All on Eye & Brow Makeup

Eye makeup continues to dominate the market today, with 90% of women wearing eye makeup three or more times per week. The Benchmarking Company recently surveyed more than 2,600 U.S. female consumers to share their eye makeup usage and buying behaviors.

Read our article in this month's GCI Magazine to uncover the latest lash, lid and brow trends.

👉 Read the article here: https://bit.ly/3KfipFT

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

07/26/2023

Here's what our clients say about their experience working with us!

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

👉 For information on Beauty/Personal Care Product Testing and specialized consumer research visit benchmarkingcompany.com

07/13/2023

It's our last day at Cosmoprof!

Make sure to stop by for slushies to keep you cool! We will be at booth #1939.

Call (703) 871-5300 or email us any time at [email protected]

07/12/2023

Come meet us at Cosmoprof!

🍹 We will be handing out slushies to keep you cool in the Las Vegas Convention Center - see us at booth #1939.

Call (703) 871-5300 or email us any time at [email protected]

07/11/2023

We hope to see you at Cosmoprof tomorrow!

We will be presenting about claims from consumer studies! You’ll learn:

• What makes a claim strong and impactful
• The importance of competitive claims benchmarking
• Why words matter; targeted claims wording for specific audiences
• How claims can be used to drive demand and explode sales

07/10/2023

What do you want to know about US beauty consumers? Let's talk research!

We will be at Cosmoprof tomorrow through Thursday at booth #1939. Come say hi!

Call (703) 871-5300 or email us at [email protected]

07/09/2023

We hope to see you at Cosmoprof on Wednesday where we will be presenting about claims from consumer studies!

Know the Benchmarks: In this session, attendees will be privy to the benchmarks derived from hundreds of claims tests conducted on hair care, skincare, body care, makeup, personal care, devices, wellness products and supplements. You’ll learn:

• What makes a claim strong and impactful
• The importance of competitive claims benchmarking
• Why words matter; targeted claims wording for specific audiences
• How claims can be used to drive demand and explode sales

07/07/2023

Come meet us at Cosmoprof from July 11-13th!

🍹 We will be handing out slushies to keep you cool in the Las Vegas Convention Center - see us at booth #1939.

Call (703) 871-5300 or email us any time at [email protected]

07/06/2023

We love to see our clients claims in action!

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims.

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

07/05/2023

Beauty Product Claims & the NAD: Why Substantiation Matters

TBC chatted with Jennifer Santos of the BBB National Programs' National Advertising Division (NAD) to better understand how beauty brands can ensure their claims are within the bounds of guidelines.

👉 Read the article here: https://bit.ly/3pBNSLm

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

07/04/2023

Happy 4th of July from all of us here at TBC!

07/03/2023

What do you want to know about US beauty consumers? Let's talk research!

Call (703) 871-5300 or email us at [email protected]

06/23/2023

Beauty Product Claims & the NAD: Why Substantiation Matters

TBC chatted with Jennifer Santos of the BBB National Programs' National Advertising Division (NAD) to better understand how beauty brands can ensure their claims are within the bounds of guidelines.

👉 Read the article here: https://bit.ly/43SowI4

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

06/16/2023

We hope to see you at Cosmoprof where we will be presenting about claims from consumer studies!

Know the Benchmarks: In this session, attendees will be privy to the benchmarks derived from hundreds of claims tests conducted on hair care, skincare, body care, makeup, personal care, devices, wellness products and supplements. You’ll learn:

• What makes a claim strong and impactful
• The importance of competitive claims benchmarking
• Why words matter; targeted claims wording for specific audiences
• How claims can be used to drive demand and explode sales

Register for Cosmoprof North America here: https://bit.ly/42w5bLf

06/13/2023

⚠️ Brand Opportunity!

We asked more than 3,800 US female beauty and personal care consumers what they had to say about bath and body products. Here's what she’d like to add to her tub routine:

66% cleansing device/tool
65% bath balms
61% foam bath product
60% bath soaks
58% fancy bar soaps
57% bath oils
56% shampoo in bar format

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

👉 For information on Beauty/Personal Care Product Testing and specialized consumer research visit benchmarkingcompany.com

06/08/2023

We love to see our clients claims in action! Here's what ME Cosmetics had to say about theirs:

"It’s one thing to say what a product can do and it’s another to prove it.

We substantiate our claims through independent, third party testing conducted by the best industry experts in testing and claims substantiation:

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims.

This is how we substantiate the performance of our multiple award-winning The Scalp Foundation. 🤍" -

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

06/06/2023

Inside Consumers’ Growing Awareness Of Hair & Scalp Health

Our recent primary study of 3,200-plus U.S. female hair care buyers uncovers their top hair and scalp concerns, product usage habits, unmet needs and more.

Read our article in this month's GCI Magazine to understand how consumers define hair and scalp health, what hair and scalp concerns top their list, which products they use, and the results they expect from these products.

👉 Read the article here: https://bit.ly/3J04cfk

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

06/05/2023

We hope to see you at Cosmoprof North America where we will be presenting about claims from consumer studies!

Know the Benchmarks: In this session, attendees will be privy to the benchmarks derived from hundreds of claims tests conducted on hair care, skincare, body care, makeup, personal care, devices, wellness products and supplements. You’ll learn:

• What makes a claim strong and impactful
• The importance of competitive claims benchmarking
• Why words matter; targeted claims wording for specific audiences
• How claims can be used to drive demand and explode sales

Register for Cosmoprof North America here: https://bit.ly/3nxKd0a

05/31/2023

We asked more than 2,900 US female beauty and personal care consumers had to say about “clean” beauty. Our findings show that 52% of women purchase "clean" beauty/personal care products regularly.

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

👉 For information on Beauty/Personal Care Product Testing and specialized consumer research visit benchmarkingcompany.com

05/15/2023

We love to see our clients claims in action!

The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected]

05/10/2023

Our Bath and Body infographic is here!

In this issue we asked more than 3,800 US female beauty and personal care consumers what they had to say about bath and body products.

All of our infographic series are complimentary and contain feedback from thousands of real consumers.

Sign up to get our series straight to your inbox: https://bit.ly/3BgcWdi

05/10/2023

It’s one thing to say what a product can’t do and it’s another to prove it.

We substantiate our claims through independent, third party testing conducted by the best industry experts in testing and claims substantiation:

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims.

“TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product.”

This is how we substantiate the performance of our multiple award-winning The Scalp Foundation 🤍

05/05/2023

Baths, Showers & Beauty: Consumers Tell All

To uncover shoppers’ bath and body care habits, the brands they love, scents they crave, and after-bath skin care essentials, The Benchmarking Company (TBC) conducted an in-depth 56-question study in March 2023 with 3,800 U.S. women ages 18-plus.

Read our article in this month's GCI Magazine to understand the importance of the products consumers use when indulging themselves

👉 Read the article here: https://bit.ly/3ATRFWH

Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email us at [email protected]

Want your business to be the top-listed Advertising & Marketing Company in Reston?
Click here to claim your Sponsored Listing.

Videos (show all)

The claims you make must be substantiated!
Consumers Tell All on Eye & Brow Makeup
Cosmoprof Throwback!

Telephone

Address


11710 Plaza America Drive, Ste 2000
Reston, VA
20190

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 8am - 5pm
Sunday 8am - 5pm

Other Market research consultants in Reston (show all)
Allen Media Strategies Allen Media Strategies
Reston, 20191

Your Media, Marketing and Public Relations Specialists

JGW Group JGW Group
1801 Robert Fulton Drive Ste 400
Reston, 20191

Our expertise in the DoD: marketing/sales, training, consulting, proposal preparation and management