Visual Impact Productions
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VIP is a creative production company that focuses on video production and complete live event staging services for associations and corporations.
A Washington D.C. based company offering innovation video solutions to help marketing your company, your brand, and amplify your voice. We believe in visual experiences, and that each of our clients deserves a video that is driven by creativity, professional capability, and a passion for telling your story.
A recording of moving visual images.
A multimedia masterpiece that conveys meaning.
A broadcasting tool to share your message at scale.
An engaging way to share your why.
The number one tool for connecting with your audience.
How do you define video?
04/28/2022
The world has gone video. That means our social feeds, web searches, and nearly every other channel where we consume content is saturated with video after video. So how do you make sure your video stands out next to the hundreds of other options your audience sees daily?
It starts at the beginning of the process.
Read more on the VIP Blog this week.
https://visualimpactproductionsllc.com/5-questions-to-ask-yourself-before-creating-a-video/
Are you using video to spice up your statistics?
If you’re looking to launch a new product or service, industry numbers and stats can be a powerful way to show its value.
Here’s the thing though – numbers are historically unappealing. Math, statistics, and analytics can be downright boring to the non-mathematically inclined.
So how do you present statistics so they’re not only visually appealing - but easily digestible?
You knew where we were going with this. V-I-D-E-O.
Motion graphics, energizing video, and animation are just a few of our favorite ways to make statistics something your audience will be excited to see.
Read more on the VIP blog this week!
02/23/2022
Your weekly reminder to be using video:
In 2020, 87% of companies saw a positive ROI from their video marketing efforts, compared to only 33% for text and image-based marketing. That number is expected to grow exponentially by 2023.
Are you going to be one of them?
02/16/2022
94% of consumers in 2021 reported they were most engaged with video content, with GIFs coming in second, followed by images.
But remember - you can create some dynamic GIFs and photos from video.
One strong video can provide a wealth of content for your social channels, website, and email marketing all at once.
02/10/2022
We don’t mean to go “marketing lecture” on you, but we see this mistake made often.
While the purpose of your video might be a promotion, be careful of hard-sell tactics. Your audience doesn’t want to feel like they’re being sold on something
☑️Avoid BUY THIS NOW language (and feel free to skip those all caps seen here)
☑️Make sure you’re still telling a story. Resonating emotionally with your audience is everything.
☑️Don’t sleep on scriptwriting. The right script can make or break your video’s message.
Swinging into February like…
*Courtesy of the way-too-fun video we did for Impact Improver - revolutionizing your golf game one swing at a time!
https://visualimpactproductionsllc.com/impact-improver/
B-roll footage is supplemental or alternative footage – or extra shots and snippets – that’s aside from primary footage. But we hate calling it ‘extra’ because it can end up being the key piece that really brings your video to life.
B-roll can give context to the story you’re telling, add entertainment value, and break up primary footage to really give your video life.
Plus, it can end up being great for repurposing on social media and your websites.
Moral of the story? Don’t sleep on your B-roll footage.
Video is the present (and future) of digital marketing.
How are you utilizing video for your organization in 2022?
Remote recording has never been easier than with our cloud-based recording studio.
Professional quality footage that’s 100% convenient for you - recorded using your camera, your lighting, and your audio - from wherever you are.
12/31/2021
Wishing all our clients, friends, fellow small businesses - and all their friends and families - a prosperous year of growth, happiness, and resilience.
Happy 2022 from the VIP family!
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Reston, VA