Resonate

Happy Halloween from the Resonate team! 👻🎃 Resonators brought plenty of Halloween spirit to the Reston office this week, like carving pumpkins and costumes!

Holidays may feel tighter this year and it’s not just the gifts. As groceries, rent and essentials climb, preferences for non-essentials like dining out, clothes, and travel are slipping. With healthcare costs rising and 42 million facing food-assistance risks if SNAP runs out this weekend, the buying landscape is shifting fast. Read how consumers are reshaping their budgets in the our latest Consumer Trends Report: https://insights.resonate.com/consumer-trends?utm_source=facebook&utm_medium=organic-social&utm_campaign=CORP-25-Consumer-Trends-PT51-WP-ORGFB&Last_Campaign_Form_Fill=CORP-25-Consumer-Trends-PT51-WP-ORGFB&source=CORP-25-Consumer-Trends-PT51-WP-ORGFB

Independent agencies are competing smarter in 2025. By combining audience intelligence, AI-powered data, and streamlined activation, smaller teams are delivering results on par with the ones achieved by large national agencies. Read the playbook to see how leading agencies are using Resonate to win more business, boost efficiency, and elevate performance: https://resources.resonate.com/c/optimize-independent-agency?utm_source=facebook&utm_medium=organic-social&utm_campaign=AG-25-Customer-Small-AG-Playbook-WP-ORGFB&Last_Campaign_Form_Fill=AG-25-Customer-Small-AG-Playbook-WP-ORGFB&source=AG-25-Customer-Small-AG-Playbook-WP-ORGFB&x=h1Jyt-

Featured in Digital Commerce 360: Kroger’s Doordash partnership isn’t just convenient, it’s data-driven. Our insights reveal that understanding why consumers shop the way they do unlocks smarter strategies and stronger connections. Read more: https://www.resonate.com/newsroom/resonate-data-reveals-krogers-doordash-strategy-targets-younger-higher-earning-shoppers/?utm_source=facebook&utm_medium=organic-social

As AI-driven ad automation takes center stage, marketers are asking: How do we stay in control of our brand, budget, and creative? Resonate’s Elizabeth Drenning explains how human-centered data helps brands elevate (not automate) their advertising. Read the article: https://www.resonate.com/blog/how-brands-can-stay-ahead-of-ai-advertising-automation/?utm_source=facebook&utm_medium=organic-social

Resonate’s Shiva Sharif and Tammy Young are on the ground at in Las Vegas! They're actively connecting with financial leaders to talk predictive intelligence, personalization, and the future of customer engagement in financial services. The future of money is now and we’re ready to help you grow smarter! Come find the Resonate team at MP-8!

Fuel faster growth with a platform that unites data, insights, and activation. Find out who your best customers are, what drives them, and how to reach them, all in one place. Ready to grow smarter, not harder? https://resources.resonate.com/c/ignite-platform-info?utm_source=facebook&utm_medium=organic-social&utm_campaign=CORP-25-Ignite-INFO-ORGFB&Last_Campaign_Form_Fill=CORP-25-Ignite-INFO-ORGFB&source=CORP-25-Ignite-INFO-ORGFB&x=4dW7JE

Holidays may feel tighter this year and not just because of gift budgets. With grocery and utility costs climbing and debt payments rising, many consumers are shifting more of their spending toward essentials. See how these trends are shaping all consumer priorities in our latest Consumer Trends Report: https://insights.resonate.com/consumer-trends?utm_source=facebook&utm_medium=organic-social&utm_campaign=CORP-25-Consumer-Trends-PT51-WP-ORGFB&Last_Campaign_Form_Fill=CORP-25-Consumer-Trends-PT51-WP-ORGFB&source=CORP-25-Consumer-Trends-PT51-WP-ORGFB