Swoon
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Swoon…a bridal salon is Reno/Tahoe’s premiere bridal salon offering the dreamiest of dreamy designer wedding gowns, bridesmaid dresses, and accessories.
Please visit www.swoonbridal.com. Simply put, the gown collection at Swoon is created for fashion-savvy brides who want style, elegance, and sophistication in their dress choices. The Swoon shopping experience is personal, approachable, hip, helpful, and refreshingly glamorous.
06/19/2026
We love a Swoon Bridal x Lady Luck Bridal Double Feature ✨✨ Seralyn wore both Andarna by Martina Liana Bridal Designs for her ceremony look and Viviana by Jenny Yoo for the after party and absolutely *rocked* them both 🪩💃🏼
Welcome to Swoon Secrets 🤫 We’ve been around a long while, and we want. To share our little Swoonie nuggets with you! ✨
While buying your wedding dress might feel like the biggest decision you may be making right now, it’s actually not about the dress at all, but the person you’re walking to wearing it! Never forget it 💗✨
xoxo,
Your Swoonie Godmothers
It takes all kinds of kinds to keep this Swoon machine running, but this is why you may not see all of us in front of the camera for content. 😉😂
06/13/2026
There’s a NEW GIRL in town! The fabulous designs of Milla Nova™ are joining the Swoon Collection ✨ Milla Nova is a female-led design house from Ukraine started by two sisters, Zoryana and Iryna. They’re know for their intricate, luxurious, and romantic designs. Right up our Swoonie alley!
These designs are Swoonbound as we speak, and we can’t wait for you to meet them! 🤍
How to zip your dress on your wedding day ✨
Here at Swoon, your love matters! 🏳️🌈🏳️⚧️💗 You are safe to your lost magical, beautiful life within these four walls!
HAPPY PRIDE ❤️🧡💛💚💙💜
06/10/2026
There’s nothing we love more than a classic Tahoe wedding, and Lian + TJ’s gorgeous lakeside ceremony truly brought our favorite things to life — the bright, sparkling lake, wildflower meadows, and true love that jumps right through the screen 🤍✨
Lian was absolutely stunning in her gown, Swoon by and their day was captured beautifully by . Want to catch a closer look at the magic? Visit the Swoon stories today!
All jokes aside, overshopping can absolutely land you in crazy town if you’re not careful. There is such a thing as bridal fatigue from seeing too much, shopping at too many stores, and wearing yourself out before you’ve had a chance to truly enjoy what you’ve found.
From over 20 years in this industry, we can confidently say, that the more intentional you are with your shopping, the happier you’ll be when you find the ONE! ✨
You don’t need to see every dress on the planet, you just need to know what *you* felt the best wearing. So if you find her in the first store, or even as the first dress you tried on, we always encourage you to GO FOR IT 💗
Reel inspo :
Things our stylists don’t care about….
▪️ If you haven’t shaved your legs
▪️ If you’re wearing the “wrong” bra (most times, you don’t even need one)
▪️ If you’re between sizes
▪️ If you have no idea what you want, or if you do
▪️ If you cry
▪️ If you’re nervous or overwhelmed
▪️ If your Pinterest board isn’t perfect
▪️ If you bring your entire squad… or just yourself
What do we care about?
Helping you feel comfortable, confident, and excited in a dress that feels like you.
We don’t expect you to walk through our doors and be a professional dress shopper, that’s our job! We only want you to bring you, your hopes, your dreams, and an open mind — because Swoonie, we’re about to rock your world. ✨
Your Golden Girl has landed 💛 Meet Corine of the the newww Folklore Collection by . She’s vibrant, elegant, and truly looks like she was plucked right out of the most mystical garden. You’ve got to meet her!
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Address
530 West Plumb Lane, Suite E
Reno, NV
89509
Opening Hours
| Monday | 10am - 3pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 4pm |