Dynagraphics

In North America, more than 125 companies have removed “go paperless — go green” from their marketing materials. Why? Because these statements violate U.S. marketing regulations requiring truthfulness. (Two Sides North America)

They were never dead. They just happen to be even more effective in 2022. Let's talk about how a direct mail campaign can help you reach your business objectives.

Council Post: Three Reasons Mailers Aren't Dead In 2022 The best way to get the word out about your brand is to adopt a multichannel approach to reach a wide swath of customers.

53% of U.S. consumers admit to using their smartphones to shop while in bed. Make their mobile shopping experience awesome — no matter where they are.

Not sure "Bad" is the word I'd use but there are certainly ways to improve the effectiveness of your mail campaigns. Contact us. We know how!

When Direct Mail Goes Bad When direct mail goes bad, it can cost you a lot of money. Before you send your next campaign, be sure to take into consideration the following issues.

According to payment processing company Square, shoppers are making 37% of their purchases online. Direct mail is one of the best drivers of web traffic, so use your mailers to encourage both walk-in traffic and online sales.

A new study finds that 71% of retailers think they are doing great when it comes to personalization, yet only 34% of consumers feel the same. (Sailthru)

This is a great read and very applicable for todays business climate.

Business Forecasts Are Reliably Wrong — Yet Still Valuable Business forecasts are often wrong — and yet they can still be a powerful tool for savvy leaders if they view them in aggregate and ask the right questions. The authors offer six ways in which business leaders can gain competitive advantage from forecasts and offer their analysis of the themes rev...

Eighty-three percent (83%) of consumers say that belonging to a loyalty program influences their decision whether to buy again from a brand (Yotpo).

According to Oracle’s “Marketing Trends 2022,” nearly one-third (32%) of marketers surveyed are planning to invest in better targeting and segmentation this year. Better targeting means better results.

Some great info. Particularly about the power of direct mail. We're experts with this!

Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback A return to traditional marketing methods is proving popular in a number of industries.

FOMO.....Fear of missing out. Interesting article with some good take aways.

Don’t Miss These 5 FOMO Tips for Direct Mail No one wants to miss out, whether it’s a purchase bargain or an exclusive event invite. Here is how direct mail can tap into the power of FOMO.