Root23 Agency

A well-received argument can be formed by applying three ancient teachings from Aristotle. They can be summarized as the rationality of a position, the emotion and storytelling in its delivery, and the credibility of the person speaking.

As you carefully construct a brand and advocate for your company in a crowded marketplace, you’ll find that these concepts are critical to gaining the interest, trust, and loyalty of a customer base. Learn how to master the Logos, Ethos, and Pathos of your brand:

https://bit.ly/46TVHw8

Aristotle was the father of three key concepts of persuasion: Logos, Pathos, and Ethos. Whether or not you paid attention in History class, these concepts are more than relevant today—specifically in our branding work.

In our latest blog post, Root23 President Shawn Cordner reflects on these ancient teachings and how, when applied properly, they can help your brand flourish:

https://bit.ly/48n6ArK

Join Root23 Agency and RapidScale tomorrow in Asbury at Caba Creatives for some local networking! Co-hosted by yours truly, Alexis Keller, , and Morgan Martensen.

Click the link below to register!

Biz, Booze, & Bouquets: Local Connect with RapidScale + Root23 Agency Break away from the computer screen, and step back from the monitors. It's time to clock out and grab a drink with your friends in Tech!

🌟👩‍💻 As Women's History Month concludes, let's celebrate the incredible impact women have made in the tech industry!

🧠🔐 Women in tech have not only shaped the industry but also made it more diverse and innovative. They continue to push the boundaries of what's possible, pioneering advancements in , , and .

💪🚀 Here's to the women who've dared to , , and drive progress in tech. Your impact is immeasurable, and your legacy will echo throughout history.

💜💼 As we close Women's History Month, let's commit to fostering an inclusive and supportive environment for all, empowering women to continue making waves in the tech industry.

Root23 Agency Alliance of Channel Women Women In Tech Channel Futures

Way to go Alexis Keller!

Alexis Keller is Living the ACW Pledge - Alliance of Channel Women ACW is highlighting women who are Living the ACW Pledge: Women Supporting Women. Here's how Alexis Keller is Living the ACW Pledge.

*PUBLIC SERVICE ANNOUNCEMENT*
If you haven’t heard, lock your doors and board up the windows! >> Root23 Agency presents... Alexis Keller AND Carly DeRosa! Be sure not to miss the NEXT WEEK at Channel Partners - for the very FIRST time together, and in-person!!

Are you ready to take your ? Reach out to schedule some 1:1 time at the event [email protected] or book a virtual session here: https://lnkd.in/ePHh_6rs

*NEW LAUNCH* Congratulations to ROI Communications Corp as we've officially launched their stunning, NEW website! On behalf of everyone at Root23 Agency, we truly enjoyed working on this project to help capture your brand and bring it all to life! Looking forward to what's around the corner, .

360 Advocacy for Enterprise IT > ROI Communications Reimagine Enterprise IT with ROI — we change the way IT departments make decisions and support the lifecycle of their investment.

Root23’s Relationship Manager Alexis Keller is headed to AVANT's Special Forces Summit to talk brand strategy, client relations, and digital transformation.

She’s bringing with her years of expertise, her empathetic approach, and her candid style. After all, they call her The Blonde Don for a reason.

Check out our preview of Alexis’s presentation and read her wise words on staying ahead of the curve in the channel space this year.
https://bit.ly/3EV33lZ