Throtle

In blog two of our four-part series with Perform Media, we look at how privacy-safe identity can do more than meet compliance standards. When built on clean infrastructure, it becomes a foundation for more accurate activation, stronger measurement, and trusted healthcare media performance.

Read more: https://www.throtle.io/blog/why-clean-identity-infrastructure-wins-in-healthcare-media

Healthcare media doesn’t always underperform because of creative or budget. Often, the real issue is fragmented identity.

When vendors, platforms, and measurement systems operate from different identity frameworks, media investment can lose value through waste, duplication, and reporting gaps.

In our joint series with Perform Media, we explore why fragmented identity creates a hidden tax on healthcare media and how better alignment between identity resolution, activation, and measurement can help marketers drive greater confidence and efficiency. Read more: www.throtle.io/blog/why-fragmented-identity-is-the-hidden-tax-on-healthcare-media

April recap…happy hour and take your kid to work day!

Tomorrow! Don't miss Chris Neuner's panel with IQVIA Digital, PulsePoint and Bayer at the DHCG x Google Summit: Strengthening the Backbone of Digital Healthcare: Why Data Consistency Matters Now

Not all identity providers are built for healthcare.

In a space defined by complexity, regulation, and fragmented engagement across channels, marketers need more than scale or match rates alone. They need an identity partner built for healthcare realities.

Explore the top 5 things to consider when selecting a healthcare identity resolution provider: https://www.throtle.io/blog/top-5-things-to-consider-when-selecting-a-healthcare-identity-resolution-provider

Healthcare and pharma marketing in 2026 demands more precision, stronger privacy practices, and better measurement.

Our latest blog explores why identity has become essential for reaching the right audiences, improving activation, and connecting media to meaningful outcomes.

Read now: https://www.throtle.io/blog/how-healthcare-and-pharma-marketers-are-using-identity-in-2026-to-reach-more-patients

We’re proud to see Chris Neuner representing Throtle at the Pharma Forward DHCG x Google Summit in New York.

Join the session:
Strengthening the Backbone of Digital Healthcare: Why Data Consistency Matters Now
April 16 • 2:50 PM – 3:20 PM
St. John’s Terminal, NYC

Data consistency is foundational to smarter healthcare engagement, better activation, and stronger measurement. Looking forward to this discussion!

Is your social strategy missing the full picture? See how identity helps connect social onboarding, attribution, and outcomes in healthcare.

In our newest ebook, Keys to the Walled Gardens, we break down how identity can help healthcare marketers create more continuity between audience strategy, onboarding, activation, and attribution. 

Download the ebook to learn how to:
• Improve onboarding consistency
• Strengthen audience portability
• Measure outcomes beyond platform metrics
• Support smarter retargeting and next-best actions

Download now: 
https://www.throtle.io/ebook-social-onboarding-and-attribution-2026

What happens when premium inventory meets predictive intelligence?

Healthcare marketers gain a smarter way to activate campaigns with more precision, greater scale, and stronger performance.

Pair premium inventory with Throtle + + Comscore Predictive Audiences to reach high-intent HCPs and patients that are ready to activate across leading DSPs.

Learn more → www.throtle.io/blog/private-marketplaces-predictive-audiences-new-opportunities-in-healthcare-media-buying

The Navesink River in Red Bank, home to Throtle HQ, is officially frozen ❄️! It doesn’t happen often, but when it does, it’s pretty incredible to see. Ice skaters, ice boats, and a rare winter scene right outside our doors. A few of our team members took a lunchtime walk to soak it all in.