Coleman Insights, Raleigh, NC Videos

TikTok may get the buzz, but if you're not using YouTube Shorts as part of your podcast's promotional plan, you're missing a big opportunity. Here's Steve Goldstein explaining the finding from our Coleman Insights/Amplifi Media "New Rules of Podcasting on YouTube" study. #podcasting #youtubeshorts

Think YouTube is a younger-skewing platform? Not when it comes to consuming podcasts. (Source: New Rules of Podcasting on YouTube study by Coleman Insights and Amplifi Media.)

What is a podcast? As our recent study with Amplifi Media showed, the answer may surprise you. Download the "New Rules of Podcasting on YouTube" study at ColemanInsights.com.

What's the best way to measure talent likeability? We answered that question in our last Ask Me Anything webinar, and registration for this Wednesday's AMA is open now: https://colemaninsights.com/ask-me-anything/coming-up-on-august-16-ask-me-anything-episode-6-the-image-pyramid

In our last Ask Me Anything webinar, we answered the question, "How long should you wait before including a new personality/show in a research study?" Registration for our next AMA is open now: https://zoom.us/webinar/register/WN_MBvpb5cCSV-fruRFjS8NeQ#/registration

When should you use qualitative research and when should you use quantitative research? Watch for the answer and register for our next AMA on personality/show research: https://zoom.us/webinar/register/WN_5Mx5w77YT9qO0U2mq2O1lg?fbclid=IwAR2kAFZFaI-KK8P0oibKKlNw6cVOPS4k47I2_xKki7gTHyOit-FyElDG7l0#/registration

From our last Ask Me Anything webinar, "What's the difference between qualitative and quantitative research?" Registration now open for our next AMA on personality/show research July 12: https://zoom.us/webinar/register/WN_5Mx5w77YT9qO0U2mq2O1lg#/registration

Why should you conduct a perceptual study for your radio station before a music test?

What's the most important thing for your podcast to present in the first five minutes?
What's the most important thing for a podcast to present in its first five minutes?

Should radio morning shows upload their entire show or create an after-show podcast?

What's a podcasting strategy we'd recommend?

Missed our last Ask Me Anything webinar on podcasting? Watch it here!

What trends are we seeing in brand research?
What trends are we seeing in brand research? (watch video)

What's An Example of When to Use Brand Research?
Got questions about your brand and the competition? Watch the video for an example of when to use brand research. Registration for our next Ask Me Anything webinar is now open: https://colemaninsights.com/ask-me-anything/ask-me-anything-episode-2-podcast

If you've never conducted research, where should you begin?

If you've never conducted research, where should you begin? Hear the answer from our last Ask Me Anything webinar, and register now for our next one coming up March 29th: https://colemaninsights.com/ask-me-anything/ask-me-anything-episode-2-podcast

Happy National Radio Day!
Coleman Insights consultants John Boyne, Meghan Campbell and Jay Nachlis take a quick break to wish you a Happy National Radio Day!

Contemporary Music SuperStudy 2 | Song List Creation, Scoring Method, Era Distribution
Learn how Coleman Insights selected the song list for Contemporary Music SuperStudy 2, its annual music test of 1,000 songs with 12- to 54-year-olds across the United States and Canada. Learn the number one song of 2019 with streaming and sales and the number one song in radio airplay according to MRC Data | BDSradio. The test list includes the most-consumed songs of 2019 from six genres: Pop, Country, Alternative/Rock, Hip Hop/R&B, Dance/Electronic and Latin. This video additionally covers how participants evaluated songs and the era distribution of the test list.

Contemporary Music SuperStudy Deep Dive Webinar
What is the current state of contemporary music? In this webinar, we take a deeper look into the findings of our groundbreaking music study of the most consumed songs from the past year by streaming, sales and radio airplay as measured by Nielsen – BDSradio.

When is it Time to Call Coleman?
When is it the right time for a radio station/media brand to call Coleman for a research project? President Warren Kurtzman describes some common scenarios.