Coleman Insights
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If your company is interested in hosting a virtual or traditional food drive visit urbanmin.org/get-involved/donate-items/ to view our options.
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In this episode we sit down with Jay Nachlis to discuss his personal journey to becoming and filing a dual role at Coleman Insights as a Marketing Director and Associate Consultant.
We had the honor of having Jay speak at our last TMC Event. Don't miss the video " Building Your Brand: Outside Thinking for Podcasts" that will be out soon.
Podcast Sponsored by: Tortuga Marketing
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About TMC: Triangle Marketing Club is for marketers of all experience levels, from the entry level Marketing Assistant to the Chief Marketing Officer. Everyone who attends our monthly events will be able to walk away with either a new connection or a new feature to implement. It's not just Digital, nor just PR, but a way to learn how the entire marketing process works from some of your favorite Triangle Marketing Minds.
Coleman Insights helps media properties build strong brands and develop great content.
10/24/2023
Is attracting "premium" level subscribers to an ad-free version of your brand the model of the future? Streaming services don't seem to think so.
Advertising is More Valuable Than Premium Subscribers? | Coleman Insights I read an article recently that surprised me. It explained that Netflix’s “Basic With Ads” subscribers are more valuable to Netflix than ad-free subscribers who pay $15.49 a month. I always thought the streaming business model depended on us all paying higher and higher subscription fees. Turn...
10/20/2023
Our Jay Nachlis joins Steve Goldstein from Amplifi Media and James Cridland from Podnews to discuss our "New Rules of Podcasting on YouTube" study.
Podnews Weekly Review The last word in podcasting news. Every Friday James Cridland (⚡[email protected] ) and Sam Sethi (⚡[email protected]) review and analyse the week's top podcasting news as covered on Podnews. We also interview some of the biggest names in podcasting m...
10/11/2023
How to build a brand and remain relevant is always a topic worth visiting. This week's Tuesdays With Coleman guest blog is courtesy of our friend Deena Hollander of Advantage Music Research.
Three Ways to Build a Brand and Remain Relevant | Coleman Insights Inspired by an episode of the Office Hours with Mike Steib podcast, here are three ways to build your brand and remain relevant.
10/06/2023
Amazon announced this week that it will shut down its Amp "live radio" platform. Here's what we had to say a year ago, sniffing trouble just eight months after launch.
Three Common Mistakes Made When Launching or Changing a Brand | Coleman Insights Avoid these three common mistakes made when launching or changing a brand to ensure consumers have a memorable and positive experience.
What is a podcast? As our recent study with Amplifi Media showed, the answer may surprise you. Download the "New Rules of Podcasting on YouTube" study at ColemanInsights.com.
09/26/2023
People are talking about Taylor Swift. How unusual.
The Undeniable Marketing Lessons from Taylor Swift's Focus on Fans | Coleman Insights From writing card on the tour bus to the Eras tour, we can learn valuable marketing lessons from Taylor Swift's focus on fans.
09/19/2023
Introducing Ascend Brand Lift Studies by Coleman Insights. Delivering amazing results for your advertisers? Time to get credit for it.
09/19/2023
Are you delivering amazing results for your advertisers? Make sure you get credit for it.
Demonstrate the Power of Audio Advertising With a Brand Lift Study | Coleman Insights You may have seen this announcement last week when Coleman Insights introduced our AscendSM Brand Lift Study service. This marks the culmination of more than a year of work with clients who came to us looking to demonstrate the effectiveness of the advertising campaigns their clients conducted with....
09/12/2023
The recording of our "New Rules of Podcasting on YouTube" presentation is here!
The New Rules of Podcasting on YouTube | Coleman Insights Here is the webinar version of the “New Rules of Podcasting on YouTube” presentation delivered by Coleman Insights Vice President/Consultant Jay Nachlis and Amplifi Media Founder/CEO Steve Goldstein. In this webinar which details findings from an August 2023 research study, Jay and Steve cover t...
09/12/2023
What happens when the innovator is no longer seen as innovative?
Cirque Du Soleil: When the Innovator Needs to (Re-)Innovate | Coleman Insights Cirque Du Soleil is in a process of re-innovation, as it works to maintain relevance. Using Blue Ocean Strategy, it was an original innovator.
09/06/2023
Podcasters: It's challenging enough to determine how to stand out with the audio version of your shows. Now you have to navigate the video landscape? We're here to help with findings from a new study. Register for tomorrow's webinar:
Welcome! You are invited to join a webinar: The New Rules of Podcasting on YouTube. After registering, you will receive a confirmation email about joining the webinar. First debuted at Podcast Movement in Denver, this brand-new research study from Coleman Insights and Amplifi Media dives into the perceptions and habits of consumers that use YouTube for podcasts. We’ll answer burning questions and show how to make YouTube work best for your podcast. How do consum...
09/05/2023
Trying to figure out your digital strategy? Here are some do's and don'ts we've learned over the past few years.
Digital Strategy Do's and Don'ts | Coleman Insights Trying to formulate a digital strategy for your brand? Here are some digital strategy do's and don'ts from Coleman Insights' Meghan Campbell.
08/31/2023
Here's VP/Consultant at Momentum Summit in Charlotte! Photo credit: Blue Amber Photography
08/31/2023
Here's VP/Consultant Meghan O'Neill Campbell at the CMB Momentum Summit in Charlotte! Photo credit: Blue Amber Photography
08/29/2023
Podcasting started as an audio medium. but that's not how consumers see it now.
A Podcast is Audio or Video. The Customer Says So. | Coleman Insights A research study from Coleman Insights and Amplifi Media shows consumers define a podcast as audio or video.
08/28/2023
, , , and stuffing envelopes for the event in October. Join our team or donate for research and treatment of mental illness: https://event.racereach.com/walk-for-hope/register
08/28/2023
Jennifer, Lauren, Kimberly, and Eileen from Team Coleman stuffing envelopes for The Foundation of Hope's Walk for Hope event in October. Interested in joining our team or would like to donate for research and treatment of mental illness? https://event.racereach.com/walk-for-hope/register
08/25/2023
Another surprising finding from "The New Rules of Podcasting on YouTube" study: in a face-off among podcast users of both platforms, YouTube beats Spotify...and it's not even close. Register for the webinar now: https://colemaninsights.com/new-rules-of-podcasting-on-youtube
08/24/2023
Our Jay Nachlis delivers findings from a new study, "The New Rules of Podcasting on YouTube", with Steve Goldstein of Amplifi Media at Podcast Movement in Denver. Registration is now open for the September 7th webinar of the presentation: https://colemaninsights.com/new-rules-of-podcasting-on-youtube
08/23/2023
Ever heard "Everywhere you get your podcasts"? 73% of podcast consumers prefer one of only three platforms. More tomorrow morning when we reveal findings from "The New Rules of Podcasting on YouTube" at Podcast Movement.
08/22/2023
It's a loaded question. Fortunately, we've got loads of answers.
Should I Be Podcasting on YouTube? | Coleman Insights Should I be podcasting on YouTube? A research study from Coleman Insights and Amplifi Media may help answer that question.
08/21/2023
A "wow" to start the week: 75% of podcast consumers say a podcast should be defined as audio...or video.
75% of podcast consumers say a podcast should be defined as audio or video Coleman Insights and Amplifi Media to debut this and more surprising findings from YouTube podcasting study at Podcast Movement
08/20/2023
A note of gratitude to our clients that trust us with their brands, choose to invest in deep levels of strategic thinking, and execute plans at the highest levels. And to everyone in the industry that continues to serve listeners with the best they have to offer always. Happy
08/15/2023
Working on the Podcast Movement deck for "New Rules of Podcasting on YouTube"...
08/15/2023
On this, the last full day of its comprehensive publication, a requiem for All Access in today's Tuesdays With Coleman blog.
Thank You and (Mostly) Goodbye, All Access | Coleman Insights This is a tribute to All Access, the online trade publication that served the radio and record industries for 28 years.
What's the best way to measure talent likeability? We answered that question in our last Ask Me Anything webinar, and registration for this Wednesday's AMA is open now: https://colemaninsights.com/ask-me-anything/coming-up-on-august-16-ask-me-anything-episode-6-the-image-pyramid
What images does your radio station have and which ones should it be building? Our next Ask Me Anything webinar is coming up on Wednesday. Register now...https://news.radio-online.com/articles/n44016/Coleman-Insights-to-Hold-Ask-Me-Anything-Webinar
In our last Ask Me Anything webinar, we answered the question, "How long should you wait before including a new personality/show in a research study?" Registration for our next AMA is open now: https://zoom.us/webinar/register/WN_MBvpb5cCSV-fruRFjS8NeQ #/registration
08/08/2023
Hellooo Philly! Meghan Campbell will present "The Urgency of Branding" at the Public Radio Content Conference on Tuesday, September 19th at 3PM. More info: https://2023contentconference.org/ PRPD
08/04/2023
Got questions about how to navigate the YouTube podcasting landscape? We've got answers. Jay Nachlis from Coleman Insights and Steve Goldstein from Amplifi Media presenting at Podcast Movement in Denver Thursday, August 24th at 9AM. Study sponsored by our friends at Locked On Network.
08/01/2023
"Don’t mistake maintaining authenticity with resisting evolution."
Authenticity, the Tony Bennett Way | Coleman Insights Tony Bennett died last week at age 96, two weeks short of his 97th birthday. There is plenty to remember him fondly for. Over his long career, he released 61 studio albums, with more than 50 million records sold worldwide. He was a painter – he signed his paintings with his birth surname, “Ben...
We couldn't have said it any better, Stu Jeffries!
And we couldn't be prouder to be associated with boom 97.3, which more than 1.5 million people listen to every week!
07/27/2023
Headed to Podcast Movement in Denver next month? Jay Nachlis will keynote "The New Rules of Podcasting on YouTube" with Steve Goldstein of Amplifi Media Thursday, August 24th at 9AM. This is a brand new research study we just fielded. Expect several takeaways regarding how podcast listeners perceive/use YouTube, and how you can use the information to your advantage. Special thanks to our friends at Locked On Network for sponsoring the study.
07/27/2023
This. This is what it's all about.
Walker Hayes & Matt Matt Ives is a huge Walker Hayes fan and when Hayes saw his video getting a T-shirt they got to meet and the result is a fantastic "feel good" story from…
07/25/2023
Thinking strategically is always a good idea. That's how Meghan Trainor has racked up 18 million followers on TikTok.
Think Strategically Like Meghan Trainor Thinks About TikTok | Coleman Insights As Meghan Trainor proves, talent alone doesn't build your brand. Here's how she uses a deliberate, successful TikTok strategy.
07/19/2023
We're excited to announce that we'll be presenting a brand new research study with Amplifi Media about podcasting on YouTube at Podcast Movement in Denver in a few weeks! Special thanks to our friends at Locked On Network for sponsoring the study and helping to make it possible.
07/19/2023
Here's the debut of the new weekly Integr8 USA Top 5 chart from our sister company , appearing every Wednesday exclusively in . https://www.insideradio.com/free/metro-boomin-combs-imagine-dragons-top-integr8-usas-first-national-callout-charts/article_6d7157d2-25ff-11ee-ba98-7bd7117c1a70.html
07/18/2023
Blockbuster. Mapquest. Toys R Us. Tower Records. Kodak. There are countless brands that failed to pivot, while others took advantage of the opportunity. Should your brand pivot and what three conditions need to be in place for it to work?
What's Your Pivot? | Coleman Insights Is your brand primed for a pivot? Consider examples from Netflix, Garmin, Twitter, and Peloton to determine if conditions allow.
07/17/2023
Some great questions about personality/show research in our latest Ask Me Anything webinar last week. Here's the full video!
Coleman Insights AMA Episode 5 - Personality/Show Research Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment - all in just 1...
07/12/2023
Interested in feedback on your podcast concept from 1,000 podcast listeners before you launch? We can do that.
Coleman Insights Launches Pod Predictor, a New Concept Testing Service for the Podcasting Industry | Coleman Insights RALEIGH, NC, JULY 12, 2023 – Media research firm Coleman Insights announces the debut of Pod Predictor, a new service for podcasters to test concepts pre-launch. Pod Predictor surveys 1,000 18- to 64-year-old podcast listeners in the United States and Canada to determine how appealing a podcast co...
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Building Strong Brands. Developing Great Content.
Our story begins in the summer of 1978 when Jon Coleman was working for a radio and TV research and consulting company called Media Associates in Dallas, Texas. The company’s radio business was growing faster than their television business and Jon, having a strong interest in radio and a vision for how to better serve radio clients, started his own company. Without an office, Jon and his wife Linda would write radio research questionnaires and analyze studies from their home, while subcontracting all of the data processing. Eventually, they rented a small office and the company began to grow.
Now doing business as Coleman Research, Jon and his staff began to develop our products and services. He believed that not only did we need to provide superb data, we needed to consult and provide clients with in-depth analysis. The approach worked as the company grew substantially. Jon attracted former executives Pierre Bouvard and Chris Ackerman and current president Warren Kurtzman to begin building the radio research industry’s leading team. It was also during this period that the company opened its office in Hamburg, Germany from which John Mönninghoff began to build Coleman’s European radio research business.
In 2000, the name of the company was changed to Coleman Insights, to better reflect the benefits the company delivers to its clients. We continued to grow with the addition of John Boyne to our executive team and the acquisition of mediaEKG in 2009, which resulted in Sam Milkman also joining the company.
Today Coleman Insights reflects Jon’s vision to be much more than a media research company. Through its work with hundreds of radio stations in more than a dozen countries, Coleman Insights shares with its clients what we have learned and what our experiences are. Our scope has evolved to include other media segments, including podcast research, TV research and video/commercial research.
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