Scale Social

Admiration takes about ten seconds. Then it’s back to figuring out where the next thirty vertical pieces for paid are coming from.

What’s the longest a great piece of customer-shot vertical has sat in a folder at your company before you could run it in paid?

We’re on the ground in Miami for POSSIBLE 2026.

Matthew and Denise are here all three days. If you want to talk about how brands are handling content at scale, or if you just want to say hi, come find us.

DM us or flag us down on site.

We were at HumanX this week and one theme was everywhere: AI adoption is slower than the headlines.

Marketing teams are being asked to implement AI with little direction. Most are stopping at copy and queries. That’s not really using AI yet.

We’re building for the gap. Speed matters now.

Your best-performing ad just got replaced by AI-generated creative. You didn’t ask for it. Performance dropped anyway.

Dr Pepper saw this coming. When a creator’s 11-second jingle went viral, they didn’t re-record it. They licensed the original and ran it nationally.

Their CMO’s take: build content from social, not for it.

Contact us to start building yours.

Scale Social 3.0 is here 🚀

A full client portal. A redesigned UGC app. Smarter AI. All built to help brands source, manage, and scale authentic content that actually performs.

Already powering campaigns for select partners. Now rolling out to everyone.

We’re building toward a future where authentic content is the foundation of brand marketing.

AI AuthenticContent BrandMarketing

Millions of customers were already doing this. Wendy’s just paid attention.

Image via

Equinox isn’t reacting to AI. They’re reacting to brands generating creative with no real customer moment behind it.

Those are different problems with very different fixes.

We won.

Out of 15 startups in Start-Up Alley at MURTEC Connect 2026, Restaurant Technology Network’s audience voted Scale Social AI as their favorite.