Design Method

A moment worth catching.

This is my natural reaction when I get…
– a new client inquiry
– design approval from a client
– a five-star review
– a fun branding project in my inbox
– (honestly?) tacos 🌮

Work comes with a lot of emails. Not all of them make me light up like this, but the good ones? Instant mood shift.

A little throwback to the color-forward world of Little Play Bridge.

There’s something about designing for kids’ brands—permission to lean into softness, offbeat lines, and colors that just feel good. This project was an exercise in playful restraint: not too sweet, not too serious, totally at home on the art table or in a parent’s hands.

Sometimes the most fun comes from finding that balance—simple, but memorable.

Ever wonder what it takes to create content that truly connects?

Today we’re pulling back the curtain on one of our recent video shoots for a healthcare client. Every story starts here: behind the camera, capturing real people, authentic moments, and the expertise that makes a brand stand out.

From detailed planning to that final click, content creation is about more than just beautiful visuals—it’s about building trust, elevating your message, and making every frame count.

Ready to take your brand’s story to the next level? Let’s create something unforgettable, together.

There I said it. Though trends are pieces of the past through modernized minds, they are weak if your brand stands solely on them. Just be you and let your business be what it is - just with awesome visuals that match.

I’m breaking down the 5 key elements every brand needs to show up consistently and confidently:

- Logo & marks
- Color palette & typography
- Brand voice & messaging
- Photography & visual style
- Brand personality
Swipe through, take notes, and ask yourself: Is your brand really saying what you want it to say?

Want help pulling it all together? Let’s build something bold.

New on the blog: How to build a strong brand identity from scratch

Your brand is more than a pretty logo.
It’s the vibe, the voice, the visuals—working together to make your business unforgettable.

In this post, I’m sharing:

What makes a brand identity actually work
The 5 non-negotiables of a solid identity
A real before/after transformation from one of our favorite clients
Practical tips for small businesses ready to level up
If your brand still feels like a placeholder, it might be time to start fresh—strategically.

Read the full post: https://www.designmethodnc.com/post/how-to-build-a-strong-brand-identity

A super fun logo suite and quick branding identity for . Just her out! She's the best photographer around.

A little before and after of oak city coffee roasters packaging. They acquired an older style branding when first starting and sought to make it their own under a more personalized vibe that was their own.

For those who know me, don't always hear the simple story. I'm blessed to be an entrepreneur. It's challenging in ways I never thought to consider, but isn't that the beauty of it? To be challenged to grow, expand and learn in deeper ways. A major thanks to my friends and family and clients who support good design!

A little reminder you can be bold AND minimal in your branding, visuals, copy, whatever! As long as it's YOU, it's not boring, it's confident.