torti.ooh

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From Record Snow to Record Gains: Lamar's DOOH Surge Lights Up the Northeast A few top stories today, recapping the record snowfall and improvements in Digital and traditional OOH. Lamar in growth mode with a strong shift to Digital Out Of Home (DOOH) and Providence finally takes down the Blizzard of '78! Top Stories 1.

It's time to secure your 2026 RI & MA Campaign locations!

Digital give flexibility on creative, live poll results, social media integration and more.

Static brands your name.

Memorial Day travel set to break 20-year-old record with 45 million Americans taking trips 🤷‍♂️👀

Joining in on the AI action figure challenge

Creative Consistency, Volume Impressions with high Frequency (anchor bulletin if budget allows), simultaneous social campaigns. That's it. It works.

Billboards Are Secretly Supercharging Your Digital Ads – Here’s How Out-of-home (OOH) advertising – think billboards, bus wraps, and those flashy digital screens at transit hubs – might seem like a relic of a bygone era in our screen-obsessed world. But don’t be fooled: OOH isn’t just alive; it’s quietly turbocharging the performance of Google, Meta, and s...

TV & Radio continue to decline at a slow but certain pace as legacy media becomes just that... legacy.

Out of Home Advertising Had Another Record-Breaking Quarter Digital formats helped the medium attract more than $2 billion in ad spend during Q3

Local legend, Cory Brailsford, after having Matt Rife reference his club, Comedy Connection in a podcast interview is reopening the Columbus Theatre in Providence! (link in first comment)

Congratulations Cory, happy for you and your team!

PS. See them on the roadside soon... 🪧

Why I don't recommend using phone numbers on your OOH Campaign?

People can find the website, phone number and address in .5 seconds. The internet is in everyone's pocket.

It's best to use our boards to make an impact, draw them in visually, and evoke an emotion....and most importantly, make it memorable so they'll recall the name of the business. After that, people WILL find all of the details that the need or want to know.

In fact, 46% of people look up information on Google, Bing, Yahoo (or another search engine) AFTER seeing something on a billboard.

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Here is one for advertisers in the Automotive & Retail Grocery industry specifically and I'm betting these results would carry through sectors if the study reached out further. It is under invested, locally and nationally. The CPMs are through the roof and most people get caught up in online advertising only but they're missing a piece of the pie. Some realized this already, some haven't yet.

“These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,”

Link in first comment.

All three US out of home companies outperformed the market in the third quarter of 2024. Here’s an analysis of public out of home stock performance, prepared by SignValue.

Performance trends are markedly different for the past 5 years. The S&P 500 is up 94%. Lamar up 62%. OUTFRONT is down 35%. Clear Channel Outdoor is down 37%. US Out of home stocks went down further than the market during covid and have been slower to recover.

No single media channel is able to reach more than 90% of adults every week, except out-of-home according to the IPA' new TouchPoints report.

This is why it's the top of your marketing funnel. Brand yourself to EVERYONE, convert them after they've seen you over and over and over.

IPA: Media landscape remains increasingly fragmented, OOH dominates cut through No single media channel is able to reach more than 90% of adults every week, except out-of-home according to the IPA' new TouchPoints report