iFactory
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Strategic digital experiences to amplify your impact Based in Boston, MA, iFactory is a division of RDW Group, a leading integrated communications firm.
For 20 years iFactory has delivered interactive solutions to more than 150 organizations in a variety of verticals including publishing, higher education, health care, and nonprofit. The company brings together design vision, engineering knowledge, and project management skills that result in the highest quality digital media solutions every time, on time. For more information, visit www.ifactory.com.
09/30/2026
Impressions up. Clicks flat. What’s going on? For higher ed marketers, Google Search Console is getting harder to interpret. Query fan-out, AI Mode, synthetic prompts, and automated searches are changing what shows up in the data we use to understand organic search.
The result? Not every impression means the same thing anymore. We’ve been digging into this with clients and developing a framework for separating: human search behavior, AI Mode activity, query fan-out, and synthetic and automated search noise
If your Search Console data looks a little… strange lately, you’re not alone. Here’s how we’ve been sorting it out. https://bit.ly/4AHx4Ci
09/25/2026
Drupal modernization doesn’t have to take a year. AI is changing what’s possible when it comes to migrating, refactoring, and maintaining legacy Drupal sites. With the right tools, and experienced Drupal architects guiding the process, repetitive migration work can move from months of manual effort to weeks, while keeping security, maintainability, and quality at the center.
The goal isn’t to let AI “rebuild your site with one click.” It’s to use AI to eliminate the grind, reduce technical debt, and give your team more time to focus on what matters: better content, better experiences, and better digital products. Learn more about what’s possible and how organizations can prepare for the next generation of Drupal.
https://bit.ly/4ydUH3N
09/16/2026
Search is changing and higher ed marketers need to change what they optimize for. The goal is no longer simply to rank. It’s to become the source an AI system trusts enough to cite.
Our latest higher ed case study explores what it takes to earn visibility in Google’s AI Overviews, and what that means for how institutions approach content, SEO, and digital strategy. The bigger takeaway? AI search is rewarding many of the things good content strategy has always valued: clarity, specificity, authority, structure, and genuinely useful answers. For higher ed institutions, that changes the question from: “How do we rank?” to: “How do we become the answer?”
Read the case study to see what that looks like in practice. https://bit.ly/3UTp8O7
09/15/2026
AI is already shaping how prospective students discover and evaluate colleges. The question is: what is AI saying about your programs?
Our new AI Visibility Sprint helps higher education teams see how their institution appears across AI search and take action to improve accuracy, visibility, and how their programs are understood. Start with our free AI Visibility Audit to see how your institution appears across AI search. Then, spend six weeks improving your visibility and addressing gaps. Finally, we’ll re-audit to measure what changed and show the impact.
Your institution’s story is no longer just what you publish. It’s also what AI understands. Find out what AI is getting wrong and how to fix it. https://bit.ly/4y07iI2
08/31/2026
A website redesign isn’t just about better navigation, cleaner pages, or a fresh visual identity. It’s about telling a stronger story. When Lewis Katz School of Medicine at Temple University set out to rebuild its website, the goal went beyond technology: increase reach, improve content visibility and authority, and strengthen brand reputation.
The result? A strategic, user-centered content approach that transformed a fragmented website into a platform built around audience needs, brand storytelling, SEO, accessibility, and measurable impact.
📈 The new approach helped drive:
• +91% MD-program engagement
• +21% total users
• +35% organic search traffic
So, what can other higher-ed institutions learn from this transformation? Read the full case study to explore how strategic content can turn a higher-ed website into a powerful brand and storytelling platform.https://bit.ly/4A2eiWj
When the Institute on the Environment — University of Minnesota selected iFactory to partner with their team on a website overhaul, we were excited. The goal was to help them communicate their mission of building a future where people and the planet prosper together and we were really excited to dive in together. Everything we planned and executed was directly tied to their goals of promoting and growing their partnership model, building a whole new civic engagement experience, and broadening their institutional reach across state, region and globe.
Every project has its challenges. In this case, there were many stakeholders with different POVs, a large corpus of archival content, and a large volume of content written in an academically sophisticated voice that was not optimized for public consumption or discoverability via Search Engines and standard AI tools. From our 30+ years of experience, we know that mission-driven research organizations often bring an unparalleled level of passion and depth of knowledge that is core to their brand story, but is not always framed compellingly online. We knew this was absolutely essential to IonE at its core.
While we are neither scientists nor researchers, we are humans living on earth, and this is our own future at hand. As the IonE team says, "when people with different expertise, experience and perspective work together, they produce something none of them could have achieved alone." We passionately wanted to help them spread their message effectively, increase their reach, and effectively connect with the right audiences in ways that suit them.
Our respective teams partnered to create a user experience that makes research, ongoing initiatives and stories of partnership easy to find and explore, impactful stories of people and projects that were highly consumable and sharable, and clear success metrics that align directly with their mission, strategic plan and project goals.
Go see for yourself what amazing work they're doing: https://bit.ly/3SKakk5
08/18/2026
Is your university showing up when prospective students ask ChatGPT or Perplexity for recommendations? AI search is changing how students research programs, compare schools, and make decisions. Instead of relying solely on Google, students can now turn to tools like ChatGPT and Perplexity to ask questions, compare institutions, explore academic programs, and get recommendations. For universities, that creates a new challenge: Are you showing up when students are asking AI for answers?
In our latest blog, we explore what it means to be “findable” in ChatGPT and Perplexity, how universities can evaluate their current AI visibility, and what higher ed marketers should consider as search continues to evolve. https://bit.ly/4g8njDR
08/12/2026
Some good news is worth celebrating, even a few months late.
Back in February, SUNY Ulster won a Gold Paragon Award for their website. It's the top national honor from the National Council for Marketing & Public Relations (NCMPR) (NCMPR), which recognizes the best marketing and communications work at community and technical colleges. We've been proud of this one for a while. Today just felt like a good day to say so.
We built the site with the SUNY Ulster team and our partners at Modern Campus and one idea guided every decision: put students first.
You can see it in how the site works. The navigation follows how students actually think, so applying, learning, and finding support are never more than a click away. Students and faculty tell their own stories in their own words. Plain language replaces the jargon and acronyms. And the whole thing is accessible (WCAG 2.1 AA), works on any device, and was built for the SUNY Ulster team to keep running at a high standard long after launch.
The result meets prospective students where they are and points them toward what's next. A Gold Paragon says we got that right.
Congratulations to everyone at SUNY Ulster, and thank you to Modern Campus for a great partnership. 👏 https://bit.ly/4wXUuBt
New launch: a refreshed homepage for Angelo State University.
ASU came back to us this summer with a clear ask. Almost seven years after we redesigned their site, the homepage needed new life, and they wanted it done over the summer on a budget sized to match.
We kept what had worked for the better part of a decade and made room for who ASU is now. That meant more video so the page moves, values showing up across the whole experience instead of sitting on one page, and RamFam culture front and center in a form that reads current today.
We also built it to flex. Higher ed keeps changing, and a homepage should be able to change with it.
If yours doesn't sound like you anymore, you don't have to live with it. A refresh runs on a short timeline and a modest budget, and it doesn't mean rebuilding the site underneath it.
Congratulations to the ASU team. Good to work together again.
See it live: angelo.edu
The new Butte.edu is live!
We're proud that Butte College's new website has officially launched, and the iFactory team is thrilled with what we built together.
It started with discovery: student surveys, focus groups, analytics, and stakeholder interviews. One thing came through louder than everything else. Butte College's greatest strength is the personal support students feel the moment they arrive, and our job was to make the website show it.
So we did, end to end. We set the strategy around four themes: personal support, access and empowerment, partnership, and a smoother user experience. We rebuilt the information architecture around the way students actually move through the site, so they can find their path. Our content strategy traded jargon and buried PDFs for clear, welcoming guidance. The design leans on real photography of students and staff and a strong brand presence, so students can picture themselves at Butte. And we handled development on Cascade by Hannon Hill, where the new site is blazing fast.
The result is a student-first experience that makes college feel possible and says, from the homepage on, your success is our mission.
Huge thanks to Butte College, including team members Wayne Brandt andChristian Gutierrez for the partnership. Students first, always. 👏 https://bit.ly/4wLEzGk
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